In professional wrestling, a face is a heroic, "good guy", "good-doer", or "fan favorite" wrestler, booked by the promotion with the aim of being cheered by fans. They are portrayed as heroes relative
Hulk Hogan became one of wrestling's most famous babyfaces during the 1980s professional wrestling boom.
During the 1990s, some faces, such as Sting (pictured), used tactics more commonly associated with heels.
Wrestler Rey Mysterio is an example of a pure face who has played heroic roles for almost his entire career, with his lucha libre inspired outfit prominently displaying Christian crosses.
Bruno Sammartino
John Cena
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John Felix Anthony Cena is an American actor, retired professional wrestler, and former rapper. He is signed to WWE as a brand ambassador. Cena wrestled for WWE for 24 years, becoming a record-setting
Face (professional wrestling)
…any fan (frequently a child) wearing a replica of his mask and touch their head with his head for good luck before wrestling. Other examples include John Cena throwing his shirts and caps in the crowd before entering a match and Cody Rhodes giving his belt to a child in the audience when he was a face. Some…
Cena at the 2025 San Diego Comic-Con
Cena facing Crash Holly at an Ultimate Pro Wrestling (UPW) show in 2000
Cena with his customized United States Championship belt in 2005
Cena facing off against Edge at a house show in 2006