Live Earth was a one-off event developed to combat climate change. The first series of benefit concerts were held on July 7, 2007. The concerts brought together more than 150 musical acts in twelve locations around the world which were broadcast to a mass global audience through televisions, radio, and streamed via the Internet. It was "unclear" where ticket proceeds from ticket sales went towards.

Kevin Wall is an American entrepreneur, investor, activist and Emmy Award-winning producer of international events such as the benefit concert series Live Earth and Live 8.