Louth is a market town and civil parish in the East Lindsey district of Lincolnshire, England. Louth serves as an important town for a large rural area of eastern Lincolnshire. Visitor attractions include St James' Church, Hubbard's Hills, the market, many independent retailers and Lincolnshire's last remaining cattle market.

East Lindsey is a local government district in Lincolnshire, England. Its council is based in Horncastle and the largest town is Skegness. Other towns include Alford, Burgh le Marsh, Coningsby, Louth, Mablethorpe, Spilsby, Sutton on Sea, Wainfleet All Saints, Wragby and Woodhall Spa. The district also covers a large rural area, including many smaller settlements.