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Marché International des Programmes de Communication
MIPCOM logo.png
Status Active
Genre Trade show
Frequency Annually
Location(s) Palais des Festivals, Cannes
Country France
Years active 1985-present
Participants 13,700 (2015)
Activity Buy, sell and view television formats
Organised by Reed MIDEM

MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes)[1] is an annual trade show held in the French town of Cannes, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.[2]

The event is geared towards the television industry, primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming.[3]

The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments.[4] Additionally, MIPCOM has been used to globally premiere highly anticipated new programs.[5]

Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry.[6]

MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organisers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV.[2]

See also[edit]


  1. ^ Moran, Albert (2006). Understanding the global TV format (1. publ. ed.). Bristol, UK [u.a.]: Intellect Books. ISBN 1841501328. 
  2. ^ a b Clarke, Stewart (8 October 2016). "MIPCOM reports 2015 numbers". TBI Vision. Retrieved 20 December 2016. 
  3. ^ "Mipcom TV market features Jamie Oliver, Gene Simmons, Simon Cowell ... and toilet rolls". Sydney Morning Herald. 13 October 2014. Retrieved 20 October 2014. 
  4. ^ "Stars turn out for Mipcom television industry meeting in Cannes". Reuters. 18 October 2016. Retrieved 20 December 2016. 
  5. ^ Hopewell, John (8 October 2015). "Mipcom: TV World Embraces Content Revolution". Variety. Retrieved 20 December 2016. 
  6. ^ "Market Profiles - MIPCOM". Screen Australia. Retrieved 20 December 2016. 

External links[edit]