"Sugar, Sugar" is a song written by Jeff Barry and Andy Kim. It was originally recorded by the Archies, a fictional band of studio musicians linked to the 1968–69 US Saturday morning TV cartoon The Archie Show, inspired by the Archie Comics. In the autumn of 1969 the single topped both Billboard's Hot 100 and the UK Singles Chart, ranking number one for the year in both America and the UK. "Sugar, Sugar" is the most successful bubblegum pop single of all time, and is widely regarded as the apotheosis of the late-1960s/early-1970s bubblegum music genre. In mid-1970 R&B/soul singer Wilson Pickett achieved success on both the US soul and pop charts with a cover version.

The Archies is a fictional American rock band that features in media produced by, and related to, Archie Comics. They are best remembered for their appearance in the animated TV series The Archie Show. In the context of the series, the band was founded by guitarist/vocalist Archie Andrews, drummer Jughead Jones, bassist Reggie Mantle, percussionist/vocalist Betty Cooper and keyboardist/vocalist Veronica Lodge. In the cartoons, Veronica is shown playing a large keyboard instrument styled after the X-66, a then-current top-of-the-line organ made by the Hammond Organ Company.