"The Beat Goes On" is a song written and composed by Sonny Bono and recorded by Sonny & Cher. It was issued as a single and appeared on their 1967 album In Case You're in Love. It entered the Billboard Hot 100 chart on January 14, 1967, peaking at number six.

Salvatore Phillip "Sonny" Bono was an American singer, songwriter, actor, and politician who came to fame in partnership with his second wife, Cher, as the popular singing duo Sonny & Cher. A member of the Republican Party, Bono served as the 16th mayor of Palm Springs, California, from 1988 to 1992, and served as the U.S. representative for California's 44th district from 1995 until his death in 1998.