Vogue Italia

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Vogue Italia
Vogue Italia Amber Valletta.jpg
Amber Valletta on the cover of Vogue Italia
Editor-In-Chief Emanuele Farneti
Categories Fashion
Frequency Monthly
Circulation 145,000 (2007).[1]
Publisher Condé Nast
Year founded 1965; 52 years ago (1965)[2]
Company Vogue Italia
Country Italy
Based in Milan
Language Italian
Website vogue.it/en

Vogue Italia is the Italian edition of Vogue magazine. Owned by Condé Nast International, it is the least commercial of all editions of Vogue magazine[3] and has been called the top fashion magazine in the world.[4]

Its imagery is frequently shocking and provocative; according to the art director of British Vogue, its photographs "go beyond straight fashion to be about art and ideas".[1]

Name[edit]

Vogue Italia was first published as Novita (News) in October 1964 until November 1965, when the name was changed as Vogue & Novita, and then again as Vogue Italia in May 1966 until this day.

History[edit]

1961-1964: Early years[edit]

In 1961, Condé Nast contacted the owner of Novita magazine to invest in a new fashion magazine. From October 1964 until November 1965, the magazine was published as Novita.[5]

1965-1988: From Vogue & Novita to Vogue Italia[edit]

In 1965, after 73 years since the birth of Vogue, Vogue Italia was launched, as Vogue & Novita, being the first issue for the month of November 1965. Consuelo Crespi lead the launch until 1966.[6][7]

In 1966, Franco Sartori was appointed as the first editor-in-chief and under his leadership he changed the name from Vogue & Novita to Vogue Italia, being the May 1966 issue the first issue under the new name. He held the position for 22 years until 1988.

1988-2016: Franca Sozzani years[edit]

In 1988, Franca Sozzani became the second editor-in-chief for the publication, being the July/August 1988 her first issue for the magazine.[7] Before Vogue Italia, Sozzani worked as editor for Vogue Bambini, and as editor-in-chief for Lei and subsequently for Per Lui, the men's edition of the former. After seeking new possibilites, the position in the magazine was offered and accepted by the italian journalist.[8]

On July 2008, Sozzani create the black issue, featuring only black models in the whole issue.[9] On 22 December 2016 Franca Sozzani died at the age of 66.[10]

2017-present: Emanuele Farneti years[edit]

On 20 January 2017, it was officially announced by Jonathan Newhouse, CEO of Condé Nast International, that Emanuele Farneti would be the new editor-in-chief of Vogue Italia and L'Uomo Vogue. Farneti was the director of eight different magazines, being the latest GQ Italia.[11]

Content[edit]

Vogue Italia and the Italian fashion industry have historically had a symbiotic relationship, with Vogue Italia contributing to Milan's domination of the fashion world.[1]

Recent influential editorials have included Steven Meisel's September 2006 "State of Emergency", a visual play on the War on Terror,[12] and Meisel's July 2007 "Rehab", addressing recent celebrity visits to rehab clinics.[13][14] and the August 2010 Issue, featuring Kristen McMenamy, shooting on the site of the BP Oil Spill in the Gulf of Mexico.[15]

All Black issue[edit]

The July 2008 issue featured only black models, photographed by Steven Meisel[16] and the articles pertained to black women in the arts and entertainment.[17] The magazine claimed to showcase black models in response to anger caused by the disinclination of fashion magazines to display black models on their covers. Fashion industry insiders claim black models are featured less often because they are unable to sell. This statement, along with the formation of a protest group in New York City that challenges racism in the industry, convinced Italian Vogue's editor, Franca Sozzani to create this issue.[18] The issue included established supermodels like Vivien Tan, Yasmin Warsame, Alek Wek, Rachel D. Vancelette, Veronica Webb, Noemie Lenoir, Iman, Liya Kebede, Tyra Banks and Naomi Campbell, as well as contemporary models, including Jourdan Dunn, Chanel Iman, Arlenis Sosa, and Sessilee Lopez. This specific issue also brought in Toccara Jones, the first black plus-sized model to be in the pages of the high fashion magazine. Instead of the issue not selling, it became the highest selling issue of Italian Vogue ever, and had run out of print twice, which marked the first time in Condé Nast history that the magazine reprinted an issue to satisfy demand.[19] The reprinted copies had the tag lines: "Most Wanted Issue Ever" and "First Reprint" banded across the front.[20]

However, even though the advertising pages went up 30 percent, there was a "glaring lack of black models" in them. Meisel said: "I've asked my advertising clients so many times, 'Can we use a black girl?' They say no. Advertisers say black models don't sell."[19][20]

VogueEncyclo[edit]

VogueEncyclo is a fashion encyclopedia founded by Vogue Italia (Condé Nast Digital). It went live on 10 October 2011. It has an archive with topics ranging from A–Z: fashion and costume, designers, photography, cinema, people, mania, bloggers, fabrics and architecture. Anyone is free to participate, all articles have bylines and Vogue staff reviews all submissions.

The whole of the content is accessible in either English or Italian.[21]

See also[edit]

References[edit]

  1. ^ a b c Bella Italia: a look into the why Italian Vogue is still on top Daily Mail.
  2. ^ Vogue Italia Condé Nast|Condé Nast International.
  3. ^ "Bella Italia: a look into the why Italian Vogue is still on top". Daily Mail. 17 September 2007. Retrieved 29 August 2012. 
  4. ^ Press, Debbie (2004). Your Modeling Career: You Don't Have to Be a Superstar to Succeed. New York: Allworth Press. ISBN 978-1-58115-359-0. 
  5. ^ "Fashion's A-List Fetes Vogue Italia Archive Milan". NOWFASHION. 22 September 2014. Retrieved 9 January 2017. 
  6. ^ "Condé Nast International | Italy | Vogue". www.condenastinternational.com. Retrieved 9 January 2017. 
  7. ^ a b "Look through and comment the first issue of Vogue Italia out in November 1965 and the July 1988 issue, the very first I was editor-in-chief of - Vogue.it". Retrieved 9 January 2017. 
  8. ^ Horwell, Veronica (28 December 2016). "Franca Sozzani obituary". The Guardian. ISSN 0261-3077. Retrieved 9 January 2017. 
  9. ^ "Vogue: all white now?". The Guardian. 31 July 2008. ISSN 0261-3077. Retrieved 23 January 2017. 
  10. ^ "Vogue Italia director Franca Sozzani dies aged 66". ABC. 22 December 2016. Retrieved 16 February 2017. 
  11. ^ "Emanuele Farneti is the new Editor in Chief of Vogue Italia". Vogue.it (in Italian). 20 January 2017. Retrieved 23 January 2017. 
  12. ^ Joanna Bourke (12 September 2006). "A taste for torture?". The Guardian. Retrieved 26 November 2011. 
  13. ^ Huntington, Patty (17 August 2007). "Rapid detox: Meisel's Girls, Interrupted push rehab chic". Blogs. Retrieved 26 November 2011. 
  14. ^ "'A fun take on rehab chic' – brave or sick?". The Times. 16 August 2007. Retrieved 26 November 2011. 
  15. ^ [1] Archived 4 September 2010 at the Wayback Machine.
  16. ^ (Italian)The Black Issue The July 2008 «Vogue Italia» special issue. Retrieved 24 July 2010.
  17. ^ Horyn, Cathy (18 June 2008). "Beauty and Soul". NY Times. Retrieved 1 July 2008. 
  18. ^ Lucy Cockcroft (20 June 2008). "Italian Vogue shows black models only". Telegraph. Retrieved 1 July 2008. 
  19. ^ a b "Italian Vogue's "Black Issue" Goes Into Reprints". Glossed Over. 23 July 2008. Retrieved 26 November 2011. 
  20. ^ a b Stableford, Dylan (21 July 2008). "'All-Black' Italian Vogue White Hot at the Newsstand". Foliomag. Retrieved 26 November 2011. 
  21. ^ Martens, Cynthia. "Franca Sozzani's Vogue Encyclo Launches". WWD. Retrieved 22 March 2013. 

External links[edit]