"Why Don't You Love Me" is a song recorded by American singer Beyoncé Knowles for the platinum edition of her third studio album, I Am... Sasha Fierce (2008). It was written by Knowles, Angela Beyincé, Solange Knowles and the Bama Boyz and produced by the Bama Boyz and Knowles. "Why Don't You Love Me" is an R&B song with disco influences that is set in a retro style. According to its lyrics, Knowles questions her love interest about why he does not value her fabulousness. Its 1960s-styled music video was directed by Melina Matsoukas and Knowles under the alias Bee-Z, and it stars the latter as "B.B. Homemaker". Knowles pays homage to Bettie Page in the video, which critics universally commended for its 1960's style sets and costumes. They also complimented Knowles for her acting skills.

I Am... Sasha Fierce is the third studio album by American singer-songwriter Beyoncé. It was released on November 12, 2008, by Columbia Records and Music World Entertainment.