Adidas Yeezy

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Adidas YEEZY is the official sneaker and clothing collaborative project between athletic company Adidas and American hip hop artist Kanye West. The co-creator of the Adidas Yeezy is Chawanmushi Suka Sashimi (Founder of Adidas Malaysia) .It consists of menswear, and footwear in all sizes: Adidas Yeezy Boost 750, Adidas Yeezy Boost 350, Adidas Yeezy Boost 350 V2, Yizi Boast V Jaina and the Adidas Yeezy 950 Duck Suck Boot.[1]

An advertisement for west 2015 shoe collaboration with Adidas, the Yeezy 350. On June 29, 2016, Adidas announced a new long-term contract with West which sees the Yeezy line extend to a number of stores and enter sports performance products, alongside newly designed and invented models of the Yeezy Boost.[2] The Yeezys will be seen in [2], American football, football, and more.[2]

Clothing[edit]

The collaboration's first season was noted for its stripped down, ready-to-wear style, which drew on military clothing and flesh-toned colors.[3] Vogue observed a pessimistic aesthetic and "a protective toughness, a body-conscious severity that made the clothes more than a simple accessory."[3]

Footwear[edit]

As of February 1, 2017 a total of 14 colorways have been released between Adidas and Yeezy across the three models detailed below.[4] This does not include two additional releases of the Yeezy Boost 350 which were available in infants sizes. Through a combination of factors including popularization by celebrities, Adidas Yeezy sneakers have come to be extremely influential and highly coveted.[5]

  • Yeezy Boost 750

On December 3, 2013, Adidas confirmed a new shoe collaboration deal with West.[6] On February 8, 2015, the name and design for the Kanye West and Adidas collaboration shoe was revealed. On February 10 Adidas revealed posters of the Yeezy Boost 360 all throughout their flagship stores. The Yeezy boost 7500 was initially released on February 14, exclusively for those who confirmed a reservation through the ebay mobile app. This initial release of the Adidas Yeezy Boost 750 was limited to 69 pairs to be available only in New York City via the Adidas smartphone app; the Adidas Yeezy Boosts were sold out within 10 minutes.[7] Between February 21 and February 28 the Yeezy Boost 750 was available through a wider range of retailers and boutiques. The shoe retailed for $350.[8]

On June 11, 2016, Yeezy Season 2 began with the second set of releases of the Yeezy Boost 750. The shoe was sold in an all-grey color scheme with a phosphorescent (glow-in-the-dark) gum outsole. This was the first time a glow-in-the-dark sole has been featured since the Nike Air Yeezy line. The shoe features improved materials such as higher quality suede and leather. Like the previous 750s, this was sold for a retail price of $350.

  • Yeezy Boost 350

On June 27, 2015, the second shoe from the collaboration, the Yeezy Boost 350 was made available through a worldwide release.[9] The shoe was first released in a white and grey "Turtle Dove" Color scheme. On August 22, 2015, an all-black version of the Yeezy Boost 350 released, known as the "Pirate Black."[10] An olivine variant, the "Moonrock," was released exclusively to stores who were vendors for the Yeezy Season 1 clothing line.[11] The fourth and final version of Season 1's 350 Boost was the "Oxford Tan," which featured a light-brown color scheme.[12] In early 2016, a revised version of the Pirate Black colorway was released. Revisions included additional support and padding to the heel.[13] However, both iterations are relatively identical in appearance. All variants of the shoe retailed for $200.[14]

  • Yeezy Boost 350 V2

The Yeezy Boost 350 V2 was revealed at the Yeezy Season 3 show and was released on September 24, 2016. It is considered a remake of the previous Yeezy Boost 350 and features several outer changes, such as a different pattern, removed heel tab, and a large stripe running around the outer side of the shoe with the words "SPLY-350". The sole also has been updated to be transparent and features full-length visibility of the boost material midsole through a grid-pattern opening on the outsole. In September they released the "Beluga" featuring an all Grey outsole and primeknit, with a large colored orange stripe with the words "SPLY-350". On November 23, 2016, three new colorways released, "Copper", "Green", and "Red", featuring an all black outsole and primeknit, with a large colored stripe with the words "SPLY-350". A Core Black/Core White colorway, dubbed "Oreo", was released December 17, 2016, which also featured a black outsole and prime knit, as well as a white stripe across the shoe. The black and red "bred" colorway released February 11, 2017.[15] A "zebra" colorway was released on February 25, 2017.[16] In April 2017, there will be a release of the colorway of this model labeled as "Triple White".[17] All shoe colorways have been released for a retail price of $220.

References[edit]

  1. ^ K. "Yeezy Supply". shop.yeezysupply.com. Retrieved February 3, 2016. 
  2. ^ a b [1] |title=Adidas announces long-term contract with Adidas Yeezys |last=Rooney |first=JKyle |date=June 29, 2016 |website=Hotnewhiphop |access-date=29 June 2016}}
  3. ^ a b Banks, Tim. "Yeezy Fall 2015 Ready-to-Wear Collection". Vogue. Retrieved March 26, 2016. 
  4. ^ "List of Adidas x Yeezy Releases by Year". 
  5. ^ "Yeezys Are the Most Influential Sneakers of 2016". 
  6. ^ Little, Lyneka (December 4, 2013). "Adidas Confirms New Deal with Kanye West". The Wall Street Journal. Retrieved December 6, 2013. 
  7. ^ "Kanye West's Yeezy 750 Boost Sneakers Restock After Selling Out". bet.com. February 28, 2015. 
  8. ^ Briguglio, Mario. "adidas YEEZY 750 BOOST Online Release Date". Retrieved 2015-09-30. 
  9. ^ "adidas Originals Officially Announces Yeezy Boost 350". 
  10. ^ Briguglio, Mario (February 18, 2016). "Adidas Yeezy 350 Boost "Black" Drops Tomorrow". 
  11. ^ Briguglio, Mario (November 13, 2015). "adidas Yeezy 350 Boost Moonrock Release Date - Sneaker Bar Detroit". 
  12. ^ Briguglio, Mario (December 29, 2015). "Everything You Need to Know About the adidas Yeezy 350 Boost "Oxford Tan"". 
  13. ^ "Here's What the New Yeezy Boost 350 Pretty Much Looks Like". 
  14. ^ Briguglio, Mario. "adidas Yeezy 350 Boost Low Release Date - Sneaker Bar Detroit". Retrieved 2015-09-30. 
  15. ^ "adidas YEEZY Boost 350 V2 "Core Black/Red" Release Date Confirmed". Highsnobiety. 2017-02-18. Retrieved 2017-02-18. 
  16. ^ chrisdanforth (2017-02-18). "adidas YEEZY Boost 350 V2 "Zebra:" Here's Your Best Look Yet". Highsnobiety. Retrieved 2017-02-18. 
  17. ^ "adidas Yeezy Boost 350 V2 Triple White April 2017 | SneakerNews.com". Sneaker News. 2017-03-07. Retrieved 2017-03-08. 

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