Campaign (mixtape)

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Campaign
TyDollaCampaign.jpg
Mixtape by Ty Dolla Sign
Released September 23, 2016
Genre
Length 56:47
Label Atlantic
Producer
Ty Dolla Sign chronology
Free TC
(2015)Free TC2015
Campaign
(2016)
Beach House 3
(2017)Beach House 32017
Singles from Campaign
  1. "Campaign"
    Released: July 11, 2016
  2. "No Justice"
    Released: July 21, 2016
  3. "Zaddy"
    Released: August 25, 2016

Campaign is the ninth mixtape by American recording artist Ty Dolla Sign.[1][2][3][4] It was first released commercially on September 23, 2016, by Atlantic Records.[5] The mixtape was supported by three singles: "Campaign", "No Justice" and "Zaddy". The mixtape is a recurring theme expressing the views of Ty Dolla Sign and his friends and family on the presidential campaigns of Donald Trump and Hillary Clinton.

Singles[edit]

"Campaign" was released as the first single on July 11, 2016.[6] The song features a guest appearance from American rapper Future, while the production was handled by D.R.U.G.S.[6] Fittingly, the music video premiered the night before election day (November 7, 2016).[7]

"No Justice" was released as second single on July 21, 2016.[8] The song features a guest appearance from American recording artist Big TC (who is Ty's younger brother, who is still incarcerated in prison), while the production was handled by D'Mile.[8]

"Zaddy" was released as the third single on August 25, 2016. The song was produced by Frank Dukes and Jahaan Sweet.[9] The music video for "Zaddy" premiered on August 30, 2016.[10]

Promotional singles[edit]

"3 Wayz" was released as the first promotional single on September 1, 2016.[11] The song features a guest appearance from American rapper Travis Scott, while the production was handled by Hit-Boy, Mike Dean and Haze Banga.

"Stealing" was released as the second promotional single on September 9, 2016.[12] The song was written and produced by Tish Hyman and Dave Kuncio.

Critical reception[edit]

Professional ratings
Aggregate scores
Source Rating
Metacritic 71/100[13]
Review scores
Source Rating
AllMusic 3/5 stars[14]
HotNewHipHop 75%[15]
Pretty Much Amazing C–[16]
Pitchfork 6.9/10[17]
Spin (favorable)[18]
XXL 4/5 (XL)[19]

Campaign received generally positive reviews from critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the mixtape received an average score of 71, based on four reviews.[13] Winston Cook-Wilson of Pitchfork said, "Campaign outpaces his recent efforts like $ign Language and Airplane Mode but, still, mostly just preserve Ty's musical bottom line."[17] Jordan Sargent of Spin said, "Campaign—a mixtape in name that feels not quite like a mixtape but not exactly like an album, either—is at its best when it carries on that tradition of richness of sound as a virtue in and of itself."[18] Scott Glaysher of XXL said, "Campaign may not exceed the musical brilliance of Free TC but it's a close runner-up."[19] Mick Jacobs of Pretty Much Amazing said, "As a mixtape, I understand why Campaign sounds so derivative, but still I wish Griffin had pushed a bit further in terms of musical experimentation."[16]

Commercial performance[edit]

Campaign debuted at number 28 on the US Billboard 200, with 14,000 album-equivalent units.[20]

Track listing[edit]

Campaign[5]
No. Title Writer(s) Producer(s) Length
1. "$Intro" D'Mile 1:26
2. "$"
  • Griffin, Jr.
  • Emile II
  • Jahaan Sweet
  • D'Mile
  • Sweet
3:13
3. "Campaign" (featuring Future)
D.R.U.G.S. 3:58
4. "??? (Where)" (featuring Migos) DJ Spinz 4:26
5. "3 Wayz" (featuring Travis Scott) 3:42
6. "Juice"
  • Griffin, Jr
  • Brandon Hamlin
  • Titus Stubblefield
B-Ham 3:36
7. "Zaddy"
3:43
8. "Hello"
  • Griffin, Jr.
  • Britney Mac
  • Allen Ritter
Ritter 3:46
9. "R&B"
Zaytoven 2:49
10. "Stealing"
2:42
11. "Clean" Griffin, Jr.
  • Ty Dolla Sign
  • Ali P
3:30
12. "My Song" (featuring 24hrs)
  • Griffin, Jr.
  • Emile II
  • Ishmael Montague
  • Robert Davis
  • ISM
  • D'Mile
  • Ty Dolla Sign
4:11
13. "Pu$$y" (featuring Trey Songz and Wiz Khalifa)
3:03
14. "No Justice" (featuring Big TC)
  • Griffin, Jr.
  • Emile II
  • Gabriel Griffin
D'Mile 3:54
15. "Watching" (featuring Meek Mill)
3:15
16. "Campaign (Charlie Heat Remix)" (featuring Future)
  • Griffin, Jr.
  • Brown
  • Wilburn
  • D.R.U.G.S.
  • Charlie Heat
4:00
Total length: 56:47

Notes

  • "Zaddy" features additional vocals by Jay 305
  • "My Song" features additional vocals by Future
  • "Hello" features additional outro vocals from YG

Charts[edit]

Chart (2016) Peak
position
Australian Albums (ARIA)[21] 100
Belgian Albums (Ultratop Flanders)[22] 144
Canadian Albums (Billboard)[23] 45
French Albums (SNEP)[24] 28
New Zealand Heatseekers Albums (RMNZ)[25] 8
US Billboard 200[26] 28
US Top R&B/Hip-Hop Albums (Billboard)[27] 7

References[edit]

  1. ^ "Ty Dolla $ign on Twitter". Twitter. Archived from the original on January 10, 2017. Retrieved January 7, 2017. 
  2. ^ Josephs, Brian (August 26, 2016). "Ty Dolla $ign Wants You To Call Him 'Zaddy'". Spin. Archived from the original on October 28, 2016. Retrieved January 7, 2017. 
  3. ^ Adams, Gregory (August 26, 2016). "Ty Dolla $ign Details 'Campaign' Mixtape, Premieres 'Zaddy'". Exclaim!. Archived from the original on October 13, 2016. Retrieved January 7, 2017. 
  4. ^ Boyer, Jake (September 23, 2016). "Stream Ty Dolla Sign's Epically Huge New Mixtape". Archived from the original on October 28, 2016. Retrieved January 7, 2017. 
  5. ^ a b "Campaign by Ty Dolla $ign". Apple Music. Archived from the original on January 7, 2017. Retrieved January 7, 2017. 
  6. ^ a b Mench, Chris (July 11, 2016). "Ty Dolla $ign and Future Connect on "Campaign"". Complex. Archived from the original on September 21, 2016. Retrieved September 24, 2016. 
  7. ^ "Ty Dolla $ign – Campaign ft. Future [Music Video]". 7 November 2016. Archived from the original on 29 November 2016 – via YouTube. 
  8. ^ a b "New Music: Ty Dolla $ign feat. Big TC – 'No Justice'". Rap-Up. July 21, 2016. Archived from the original on September 22, 2016. Retrieved September 24, 2016. 
  9. ^ "New Music: Ty Dolla $ign – 'Zaddy'". Rap-Up. August 25, 2016. Archived from the original on October 1, 2016. Retrieved September 24, 2016. 
  10. ^ "Ty Dolla $ign Falls For A Sexy Robot In New 'Zaddy' Video". MTV. August 30, 2016. Archived from the original on September 17, 2016. Retrieved September 24, 2016. 
  11. ^ Goddard, Kevin (September 1, 2016). "Ty Dolla $ign – 3 Wayz Feat. Travis Scott (Prod. By Hit-Boy)". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017. 
  12. ^ Goddard, Kevin (September 9, 2016). "Ty Dolla $ign – Stealing". HotNewHipHop. Archived from the original on January 8, 2017. Retrieved January 7, 2017. 
  13. ^ a b "Reviews for Campaign [Mixtape] by Ty Dolla $ign". Metacritic. Archived from the original on October 16, 2016. Retrieved January 8, 2017. 
  14. ^ Kellman, Andy. "Campaign – Ty Dolla $ign". AllMusic. Archived from the original on January 8, 2017. Retrieved January 8, 2017. 
  15. ^ Lyons, Patrick (September 28, 2016). "Ty Dolla $ign's "Campaign" (Review)". HotNewHipHop. Retrieved November 30, 2017. 
  16. ^ a b Jacobs, Mick (September 26, 2016). "Review: Ty Dolla Sign, Campaign". Pretty Much Amazing. Archived from the original on January 9, 2017. Retrieved January 8, 2017. 
  17. ^ a b Cook-Wilson, Winston (September 28, 2016). "Ty Dolla $ign: Campaign Album Review". Pitchfork. Archived from the original on November 9, 2016. Retrieved November 17, 2016. 
  18. ^ a b Sargent, Jordan (September 27, 2016). "Review: Ty Dolla $ign, 'Campaign'". Spin. Archived from the original on January 8, 2017. Retrieved January 8, 2017. 
  19. ^ a b Glaysher, Scott (September 29, 2016). "Ty Dolla Sign Scores a Victory Lap With 'Campaign'". XXL. Archived from the original on January 8, 2017. Retrieved January 8, 2017. 
  20. ^ "Hip Hop Album Sales: Ty Dolla $ign, Danny Brown & Mick Jenkins". HipHopDX. Archived from the original on October 6, 2016. Retrieved October 8, 2016. 
  21. ^ "CHART WATCH #388". auspOp. October 1, 2016. Archived from the original on October 3, 2016. Retrieved October 1, 2016. 
  22. ^ "Ultratop.be – Ty Dolla $ign – Campaign" (in Dutch). Hung Medien. Retrieved September 30, 2016.
  23. ^ "Ty Dolla $ign Chart History (Canadian Albums)". Billboard. Retrieved October 4, 2016.
  24. ^ "Le Top de la semaine : Top Albums Fusionnes – SNEP (Week 39, 2016)" (in French). Syndicat National de l'Édition Phonographique. Retrieved October 4, 2016. 
  25. ^ "NZ Heatseekers Albums Chart". Recorded Music NZ. October 3, 2016. Archived from the original on October 3, 2016. Retrieved September 30, 2016. 
  26. ^ "Ty Dolla $ign Chart History (Billboard 200)". Billboard. Retrieved October 4, 2016.
  27. ^ "Ty Dolla $ign Chart History (Top R&B/Hip-Hop Albums)". Billboard. Retrieved October 4, 2016.