+Beryll

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+Beryll
private
Industry Fashion accessories
Founded Santa Monica, California (2006)
Founder Sigmar Berg
Number of locations
500+ outlets
Key people
Sigmar Berg – Chief Designer
Products luxury goods, designer sunglasses
Website beryll.com

+Beryll is a luxury accessory company based in Los Angeles, California.[1] They specialize in designer sunglasses and other lifestyle accessories such as clothes, it has a flagship store in Santa Monica, and is sold at approximately 500 other outlets.[1]

Overview[edit]

+Beryll was founded in 2006 by Sigmar Berg in Los Angeles, California. Berg (born 1975), an Austrian-born painter, photographer,[2] and fashion designer, had moved to Los Angeles in 2006 with his family. Trained as an architect,[3] he soon began designing accessories in his Santa Monica studio,[2] he originally focused hand-made sunglasses for the brand, later expanding into jewelry, handbags, boots,[1] belts, hats, scarves, leather vests, and other accessories.[4]

Sigmar is "largely influenced by his European roots," and in particular the architecture style of Bauhaus,[4] his products tend to be unisex, and also incorporate styles of Southern California.[4] The brand uses a crew of "artisan workers" to craft its products.[3]

The company has a flagship store in Santa Monica, California. Originally by-appointment only,[1] it later opened to the general public,[5] the brand is also sold at over 500 stores[4] such as Henri Bendel, Maxfield, Barney's, and Fred Segal.[1]

According to the brand, its products have been worn by celebrities like Angelina Jolie, Brad Pitt, David LaChapelle, Drew Barrymore, Lenny Kravitz, Katie Holmes, Kevin Dillon,[1] Steven Tyler, Robert De Niro, Kim Basinger, Nicolas Cage and others.[5] Kristin Cavallari wore the Beryll "Air" sunglasses on The Hills Season 6 Ep.1.[6] Other sunglasses have been worn by Sarah Jessica Parker, Anna Pacquin,[4] Sharon Stone, and Demi Moore.[7]

References[edit]

  1. ^ a b c d e f Wilson, Stevie (February 10, 2010). "Celeb Style Spotting: New +Beryll Crystal Sunglasses Are a Celeb FAVE!!". L.A. Story. Retrieved March 12, 2013. 
  2. ^ a b Farabee, Mindy (June 5, 2008). "Sigmar Berg at Ambrogi-Castanier Gallery: Developing a different perspective:". Los Angeles Times. Retrieved March 12, 2013. 
  3. ^ a b Harding, Jack (July 7, 2012). "Beryll". Oh Wow You Wore That. Archived from the original on December 3, 2013. Retrieved March 12, 2013. 
  4. ^ a b c d e Loftus, Karen (February 27, 2012). "Beryll: Bauhaus Influenced Sunglasses". Societe Perrier. Retrieved March 12, 2013. 
  5. ^ a b "+Beryll Opens First Flagship Store". Luxe In A City: Curated Luxury. Retrieved March 12, 2013. 
  6. ^ "Kristin Cavallari Sunglasses". Celebrity Sunglasses Finder. Retrieved March 12, 2013. 
  7. ^ "Veronica's Vacation Gear: Beryll's Kelly Sunglasses". Travel Expert.com – California. Retrieved March 12, 2013. 

External links[edit]