...Ready for It?

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"...Ready for It?"
Single by Taylor Swift
from the album Reputation
Released October 24, 2017 (2017-10-24)
Format
Studio MXM Studios
(Stockholm)
Genre
Length 3:28
Label Big Machine
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
  • Ali Payami
Taylor Swift singles chronology
"Look What You Made Me Do"
(2017)
"...Ready for It?"
(2017)
"End Game[1]"
(2017)
Music video
"...Ready for It?" on YouTube

"...Ready for It?"[a] is a song recorded by American singer-songwriter Taylor Swift for her sixth studio album, Reputation. Initially a promotional single, the song impacted radio on October 24, 2017, as the album's second single, it has received positive reviews by critics, who cited the track as an improvement on Swift's previous single, "Look What You Made Me Do". Commercially, "...Ready for It?" has reached the top 10 in Australia, Canada, Hungary, Malaysia, New Zealand, Scotland, the United Kingdom, and the United States as well as the top 20 in Ireland and Lebanon.

Promotion and release[edit]

Swift had first teased a portion of the single on September 2, 2017, during ABC's Saturday Night Football broadcast of the Florida State vs. Alabama game, and has since been used in the introduction to every Saturday Night Football game on ABC.[6] The same day, she announced it would be included on her upcoming album Reputation and confirmed its release as a promotional single,[5][7] it was made available for digital download as part of the pre-order of the album on September 3, 2017.[8] It impacted rhythmic contemporary radio on October 24, 2017.[9]

Writing and composition[edit]

"...Ready for It?" is a "pop-oriented",[10] "electronic-inspired"[11] electropop[12] and industrial pop song,[12][13] with elements of tropical house,[14] dubstep[15] and trap music.[16] The song features deep synths, a bass drop,[2] drum machines and rapping.[12][17] The atmosphere of the song drew comparisons to Rihanna.[12][13][18][19][20] The song is performed in the key of E minor with a tempo of 160 beats per minute, with Swift's vocals spanning from G3 to E5.[21]

The song lyrically revolves around Swift's fantasies about an individual who she describes as a "killer" who has had multiple relationships and is "younger than her exes" but "acts like such a man", these fantasies include "holding him for ransom", committing a bank heist together, moving to a secret offshore location and being held in jail. Swift uses images of Hollywood romance, islands and going undercover so that "no one has to know", she also addresses the perception of her own romantic history by comparing herself to Elizabeth Taylor and her lover to Richard Burton.[4][10][15][22] The subject of the song was rumored to be Tom Hiddleston,[13] Joe Alwyn,[3][23] or Harry Styles.[3][24] Several hints that have been dropped by Taylor Swift herself seem to identify Joe Alwyn as the song's subject, including her "liking" a Tumblr user's fan theory which stated the song is about the actor,[25][26] the song line "[he's] younger than my exes", and the opening shot in her music video which shows her in front of a wall on which two dates have been spray painted: "89" and "91", Swift and Alwyn's birth years respectively.[27]

Critical reception[edit]

"...Ready for It?" received positive reviews from music critics, with some calling it an improvement from Swift's previous single, "Look What You Made Me Do".[14][15][17] Tom Breihan of Stereogum said the songwriters "made something ungainly and goofy, something that was probably a terrible idea, and they still made it sound like towering, colossal pop music".[15] Patrick Ryan of USA Today expressed some scepticism concerning Swift's rapping, but noted the contrast between the "anthemic chorus" and "dark", intense verses made for a "promising second glance on her reputation era".[17] Richard He wrote for Billboard that "Swift has never sung more expressively, nor sounded more in tune with the way modern pop production uses the voice as an instrument" and that the song's chorus has "one of the prettiest melodies of her career".[19]

Craig Jenkins of Vulture gave it a lukewarm review, stating that the song "doesn't reinvent pop or Taylor, but it does get her name out on a product built to keep pace with current trends".[14] Mike Wass for Idolator dismissed the song as "not good" and called it "equally underwhelming" as "Look What You Made Me Do", he concluded by saying "If you can get past the cringeworthy lyrics and jarring production, a cute chorus awaits. But that's a lot of work for a minor payoff".[28]

Commercial performance[edit]

In the United States, the song debuted at number four on the Billboard Hot 100, becoming Swift's 22nd top 10 song and her record extending 14th top 10 debut on the chart. It also became her 13th number one song on the Digital Songs chart with opening sales of 135,000 copies, entered the Streaming Songs chart with 19 million streams in its first week of availability, and opened at 35 on the Pop Songs chart with a radio audience of 13 million.[29] As of October 5, 2017, the song has sold 251,000 copies in the United States;[30] in Australia, "...Ready for It?" entered at number 3 on the ARIA Singles Chart, becoming her 12th top five entry in the nation.[31]

Music video[edit]

On October 23, 2017, Swift released a teaser of the official music video for the song,[32] the full video premiered on October 26. It was directed by Joseph Kahn, the video features homage references to sci-fi and anime, including Blade Runner, Ghost in the Shell, Ex Machina, Tron, Sailor Moon and Species. It earned 20.4 million views in its first 24 hours. As of November 2017, the video has over 110 million views.[33][34]

Live performances[edit]

Swift performed "...Ready for It?" during an episode of the 43rd season of Saturday Night Live in 11 November 2017, alongside an acoustic version of "Call It What You Want".[35]

Usage in media[edit]

ESPN used it in its college football telecast advertisements for the season opening game between Alabama and Florida State, which was aired on ABC on September 2 along with her other song "Look What You Made Me Do".[36]

Charts[edit]

Chart (2017) Peak
position
Australia (ARIA)[37] 3
Austria (Ö3 Austria Top 40)[38] 26
Canada (Canadian Hot 100)[39] 7
Canada AC (Billboard)[40] 50
Canada CHR/Top 40 (Billboard)[41] 9
Canada Hot AC (Billboard)[42] 21
Croatia (HRT)[43] 94
Czech Republic (Singles Digitál Top 100)[44] 26
France (SNEP)[45] 164
Germany (Official German Charts)[46] 47
Greece Digital Songs (Billboard)[47] 3
Hungary (Single Top 40)[48] 4
Hungary (Stream Top 40)[49] 22
Ireland (IRMA)[50] 12
Israel (Media Forest TV Airplay)[51] 1
Italy (FIMI)[52] 65
Japan (Japan Hot 100)[53] 61
Lebanon (Lebanese Top 20)[54] 20
Malaysia (RIM)[55] 6
Netherlands (Single Top 100)[56] 76
New Zealand (Recorded Music NZ)[57] 9
Norway (VG-lista)[58] 32
Portugal (AFP)[59] 30
Scotland (Official Charts Company)[60] 3
Slovakia (Singles Digitál Top 100)[61] 25
Spain (PROMUSICAE)[62] 70
Sweden (Sverigetopplistan)[63] 32
Switzerland (Schweizer Hitparade)[64] 41
UK Singles (Official Charts Company)[65] 7
US Billboard Hot 100[66] 4
US Adult Top 40 (Billboard)[67] 12
US Mainstream Top 40 (Billboard)[68] 14

Certifications[edit]

Region Certification Certified units/Sales
Australia (ARIA)[69] Platinum 70,000^
Canada (Music Canada)[70] Platinum 80,000^

*sales figures based on certification alone
^shipments figures based on certification alone

Release history[edit]

Region Date Format Type Label Ref.
Various September 3, 2017 Promotional single Big Machine [71]
United States October 24, 2017 Rhythmic contemporary Official single [9]

Notes[edit]

  1. ^ Title also written as "...Ready for It"[2][3] and "Ready for It".[4][5]

See also[edit]

References[edit]

  1. ^ "Taylor Swift propose « End Game » aux radios françaises, un titre partagé avec Ed Sheeran et Future". Aficia. Archived from the original on November 17, 2017. Retrieved November 17, 2017. 
  2. ^ a b Burgess, Omar (September 3, 2017). "Here's Taylor Swift's New Single "...Ready for It"". Complex. Retrieved September 4, 2017. 
  3. ^ a b c Chiu, Melody (September 3, 2017). "Is Taylor Swift's '...Ready for It' About Joe Alwyn or Harry Styles? See Why Her Swifties Are Split". People. Retrieved September 4, 2017. 
  4. ^ a b Rosen, Christopher (September 3, 2017). "Taylor Swift drops sexy new song, 'Ready For It'". Entertainment Weekly. Retrieved September 4, 2017. 
  5. ^ a b O' Connor, Roisin (September 3, 2017). "Taylor Swift releases new song 'Ready For It' from new album Reputation". The Independent. Retrieved September 3, 2017. 
  6. ^ Helman, Peter (September 3, 2017). "Hear Taylor Swift's New Song 'Ready For It'". Billboard. Retrieved September 4, 2017. 
  7. ^ Lara, Maria Mercedes (September 2, 2017). "Surprise! Taylor Swift Teases New Song 'Ready for It' – and the Fans Are Already Loving It". People. Retrieved September 3, 2017. 
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  10. ^ a b Aswad, Jem (September 3, 2017). "Taylor Swift Releases Full Version of New Song 'Ready for It'". Variety. Retrieved September 4, 2017. 
  11. ^ Powell, Karlie (September 3, 2017). "Taylor Swift's Electronic-Inspired "...Ready for It?" is Speculated to be About Calvin Harris and Others". Your EDM. Retrieved September 4, 2017. 
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  13. ^ a b c "Is Taylor Swift's new song, ...Ready for It?, about Tom Hiddleston?". The Daily Telegraph. September 4, 2017. Retrieved September 4, 2017. 
  14. ^ a b c Jenkins, Craig (September 5, 2017). "Review: Taylor Swift's '...Ready for It?' Is Better Than 'Look What You Made Me Do'". Vulture. Retrieved September 5, 2017. 
  15. ^ a b c d Breihan, Tom. "Somehow, We Are Absolutely Ready For Taylor Swift's Rapping-About-Being-Horny-Over-Dubstep Single". Stereogum. Retrieved September 5, 2017. 
  16. ^ Capital XTRA.  Missing or empty |title= (help);
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External links[edit]