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.bar is an Internet domain that is specifically geared for bars, pubs and nightclubs, including bar and restaurant guides, critics, delivery services, wine and liquor, and related industries.[1] It is a new gTLD that is owned by Mexico City-based company PUNTO 2012. Domain .BAR was released on June 11, 2014 and its launch is considered to be part of a new phase of the Internet, where domain endings are more defined and better categorised. [2]

Original purpose of .bar domain[edit]

According to ICAN, intended use was geographical name for the City of Bar, Montenegro; in order to receive rights, Punto 2012 had to reach agreement with Montenegrin Municipality of Bar for the rights to exclusively exploit domain rights. [3]


The .BAR launch was divided into three phases: Trademark Holder (Sunrise), Priority Pre-Registration (Landrush) and General Availability, each phase has specific application requirements: [4]

Trademark Holders Registration - Sunrise[edit]

From April 9, 2014, at 18:00 UTC to June 8, 2014, at 18:00 UTC, trademark holders could submit an application to register a .BAR domain containing their owned mark, before it was available to the public.

Priority Pre-Registration - Landrush[edit]

From June 11, 2014, at 18:00 UTC to July 10, 2014, at 18:00 UTC, customers could purchase .Bar domain names at a premium price.

General Availability[edit]

Beginning July 14, 2014, at 18:00 UTC, customers can register .BAR domain names on a first-come, first-served basis. Bulk .BAR registration is supported during General Availability. Multiple applications with different registrars are resolved on a first-come, first-served basis during this period.

Other information[edit]

.BAR domain names can have up to 63 characters. .BAR domains cannot be registered with special characters such as & and # in them.

The .BAR extension supports Latin IDN (Internationalized Domain Name) characters. [5]


  1. ^ "Restaurants and bars now have their own domain names". Fox News. 2014-06-17. Retrieved 2016-03-13. 
  2. ^ "Restaurants and Bars from All Over the World Make ".REST" and ".BAR" Domains a Key Ingredient to Their Success". Yahoo Finance. 3 September 2014. Retrieved 16 March 2015. 
  3. ^ [1]
  4. ^ "EuroDNS - What are the launch phases?". eurodns.com. Retrieved 16 March 2015. 
  5. ^ "About .BAR Domain Names". godaddy.com. Archived from the original on 2015-03-25. Retrieved 16 March 2015. 

Further reading[edit]