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Introduced 2013
Registry Demand Media
Intended use To share information, ideas, experiences, entertainment and to sell relevant goods and services
Documents ICANN registry agreement
Dispute policies UDRP
Registry Website domains.ninja[dead link]

.ninja is an active generic top-level domain (gTLD) that was proposed in ICANN's New gTLD Program. The Registry and manager of the TLD is Rightside/Demand Media (United TLD Holdco Ltd.).[1] The proposed application succeeded and was delegated to the Root Zone on 29 December, 2013.[2]

Domain purpose[edit]

United TLD Holdco Ltd. defines "ninja" in its gTLD application as "a generic and broadly used word with a particular affinity in popular culture as a term that describes a person with special expertise or skills (e.g. HTML Ninja)", and its official purpose as to provide "an easily and recognizable namespace for this large and dynamic group".[3]

ICANN contract[edit]

On 07 November 2013, Demand Media received a Registry Agreement signed by ICANN for .ninja after passing all the required processes needed to become a Registry Operator for the string.[4]

Delegation and availability[edit]

.ninja was delegated to the Root Zone of the DNS on December 29, 2013, completing the successful application for the string.[2]