0% finance

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0% financing (zero percent), alternatively known as discounted finance, is a widely used marketing tactic for attracting buyers of consumer goods, automobiles, real estate, or credit cards in different parts of the world.


For the buyer, the scheme is offered as a steal, without any levied interest for a specific period, subject to special terms or conditions.

Mathematics behind 0% finance[edit]

The financial mathematics behind the 0% finance scheme is somewhat complex, as the calculation differs with respect to the type of product and the country,[1] these deals are offered by finance companies or banks in conjunction with a manufacturer or dealer network. The schemes offer "zero percent" finance, where a customer pays for the financing cost in an indirect manner, the indirect cost will include paying a processing fee, a significant amount as advance EMIs (equated monthly installments), as well as a minimum cash down payment. Often, the biggest cost may involve forfeiting a cash discount which might otherwise be available on a cash purchase.[2]

Suppose a customer opted for 0% finance to buy an electronic device worth $1000, offered on a term of 6 months' EMIs, with a $50 application processing fee and one month's EMI in advance, this sale actually results in a 12.48% effective interest rate for the customer.

Several central banks have reacted strongly to zero percent or discounted interest rate schemes and want them stopped, as they feel consumers are misguided by such schemes into believing that bank funding comes for free, as such, schemes serve the purpose of attracting and exploiting vulnerable customers.[3][4]


  1. ^ "The story behind zero per cent interest EMI schemes". The Economic Times. Retrieved 16 December 2014. 
  2. ^ "The truth about 0% Financing". Building Wealth. Retrieved 16 December 2014. 
  3. ^ "There's more to 0% finance schemes than meets the eye!". The Economic Times. Retrieved 16 December 2014. 
  4. ^ "5 reasons you should stay away from 0% schemes". NDTV. Retrieved 16 December 2014.