WVSC (FM)

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WVSC
SC1031logo.jpg
City Port Royal, South Carolina
Broadcast area Parris Island/Savannah/Hilton Head
Branding SC 103
Slogan We Play Everything
Frequency 103.1 MHz (also on HD Radio)
Translator(s) 99.1 W256CB (Beaufort, relays HD2)
106.5 W293BZ (Hilton Head, relays HD2)
First air date 1985 (as WGCQ at 92.1)
Format FM/HD1: Variety hits
HD2: Soft AC "Easy FM"
ERP 11,000 watts
HAAT 114.9 meters
Class C3
Facility ID 49910
Callsign meaning W V South Carolina
Former callsigns WGCQ (1985–1987)
WBHH (1987–1990)
WOCW (1990–1997)
WLWS (1997)
WGZO (1997-2014)
Former frequencies 92.1 MHz (1985–1999)
Owner Saga Communications
Webcast Listen Live
Listen Live (HD2)
Website sc103radio.com
easyfmlive.com

WVSC (103.1 FM) is a variety hits formatted radio station known as "SC 103.1" targeted towards the South Carolina Lowcountry.

History[edit]

The station signed on in 1985 on 92.1 with a 3,000 watt signal broadcasting from St. Helena Island, about 10 miles east of Beaufort, because it was so close to WSGA-FM on 92.3, the station was limited in its transmitter power. In 1999, the station swapped frequencies with WBHC-FM on 103.1 to get a better signal into Savannah. The station has difficulties reaching listeners in Savannah because of its inferior signal; in January 2006 the station was given permission by the Federal Communications Commission (FCC) to move its tower closer to Savannah.

On November 11, 2013, L & L Broadcasting sold WGZO to Apex Broadcasting; this marks Apex Broadcasting's first entry into the Savannah/Hilton Head market.[1] The sale, at a price of $450,000, was consummated on January 8, 2014.

On February 15, 2014, WGZO changed their call letters to WVSC, on February 21, 2014, WVSC changed their format to variety hits, branded as "SC 103".[1]

In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head. SC to Saga Communications for $23 million. [2]

Programming[edit]

Previous formats and call signs include:

  • WGCQ: 1985–1987
  • WBHH: 1987–1990
  • WOCW: 1990–1997. Station was owned by local car dealer O.C. Welch and broadcast an oldies format.
  • WGZO: 1997–1999. Station simulcasted with Georgia station WGCO as oldies
  • 1999 Frequency change to 103.1
  • WGZO: 1999–2002. Rhythmic Top 40 "The Real Z 103 dot 1"
  • WGZO: 2002–2004. 1980s hits "Star 103.1 – The '80s Channel"
  • WGZO 2004–2014. Classic hits "103.1 the Drive"
  • WVSC 2014-Present. Variety hits "SC 103"

Previous logos[edit]

Former logo

See also[edit]

References[edit]

External links[edit]

Coordinates: 32°13′37″N 80°50′53″W / 32.227°N 80.848°W / 32.227; -80.848