1.
Berlin
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Berlin is the capital and the largest city of Germany as well as one of its constituent 16 states. With a population of approximately 3.5 million, Berlin is the second most populous city proper, due to its location in the European Plain, Berlin is influenced by a temperate seasonal climate. Around one-third of the area is composed of forests, parks, gardens, rivers. Berlin in the 1920s was the third largest municipality in the world, following German reunification in 1990, Berlin once again became the capital of all-Germany. Berlin is a city of culture, politics, media. Its economy is based on high-tech firms and the sector, encompassing a diverse range of creative industries, research facilities, media corporations. Berlin serves as a hub for air and rail traffic and has a highly complex public transportation network. The metropolis is a popular tourist destination, significant industries also include IT, pharmaceuticals, biomedical engineering, clean tech, biotechnology, construction and electronics. Modern Berlin is home to world renowned universities, orchestras, museums and its urban setting has made it a sought-after location for international film productions. The city is known for its festivals, diverse architecture, nightlife, contemporary arts. Since 2000 Berlin has seen the emergence of a cosmopolitan entrepreneurial scene, the name Berlin has its roots in the language of West Slavic inhabitants of the area of todays Berlin, and may be related to the Old Polabian stem berl-/birl-. All German place names ending on -ow, -itz and -in, since the Ber- at the beginning sounds like the German word Bär, a bear appears in the coat of arms of the city. It is therefore a canting arm, the first written records of towns in the area of present-day Berlin date from the late 12th century. Spandau is first mentioned in 1197 and Köpenick in 1209, although these areas did not join Berlin until 1920, the central part of Berlin can be traced back to two towns. Cölln on the Fischerinsel is first mentioned in a 1237 document,1237 is considered the founding date of the city. The two towns over time formed close economic and social ties, and profited from the right on the two important trade routes Via Imperii and from Bruges to Novgorod. In 1307, they formed an alliance with a common external policy, in 1415 Frederick I became the elector of the Margraviate of Brandenburg, which he ruled until 1440. In 1443 Frederick II Irontooth started the construction of a new palace in the twin city Berlin-Cölln
2.
Brandenburg
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Brandenburg is one of the sixteen federated states of Germany. It lies in the northeast of the country covering an area of 29,478 square kilometers and has 2.48 million inhabitants, the capital and largest city is Potsdam. Brandenburg surrounds but does not include the capital and city-state Berlin forming a metropolitan area. Brandenburg is one of the states that was re-created in 1990 upon the reunification of the former East Germany. Governed by the Hohenzollern dynasty from 1415, it contained the future German capital Berlin, after 1618 the Margraviate of Brandenburg and the Duchy of Prussia were combined to form Brandenburg-Prussia, which was ruled by the same branch of the House of Hohenzollern. In 1701 the state was elevated as the Kingdom of Prussia, Brandenburg is situated in territory known in antiquity as Magna Germania, which reached to the Vistula river. By the 7th century, Slavic peoples are believed to have settled in the Brandenburg area, the Slavs expanded from the east, possibly driven from their homelands in present-day Ukraine and perhaps Belarus by the invasions of the Huns and Avars. They relied heavily on river transport, the two principal Slavic groups in the present-day area of Brandenburg were the Hevelli in the west and the Sprevane in the east. Beginning in the early 10th century, Henry the Fowler and his successors conquered territory up to the Oder River, Slavic settlements such as Brenna, Budusin, and Chośebuz came under imperial control through the installation of margraves. Their main function was to defend and protect the eastern marches, in 948 Emperor Otto I established margraves to exert imperial control over the pagan Slavs west of the Oder River. Otto founded the Bishoprics of Brandenburg and Havelberg, the Northern March was founded as a northeastern border territory of the Holy Roman Empire. However, an uprising of Wends drove imperial forces from the territory of present-day Brandenburg in 983. The region returned to the control of Slavic leaders, the Roman Catholic Church brought bishoprics which, with their walled towns, afforded protection from attacks for the townspeople. With the monks and bishops, the history of the town of Brandenburg an der Havel, in 1134, in the wake of a German crusade against the Wends, the German magnate, Albert the Bear, was granted the Northern March by the Emperor Lothar III. He formally inherited the town of Brandenburg and the lands of the Hevelli from their last Wendish ruler, Pribislav, after crushing a force of Sprevane who occupied the town of Brandenburg in the 1150s, Albert proclaimed himself ruler of the new Margraviate of Brandenburg. Albert, and his descendants the Ascanians, then made progress in conquering, colonizing, Christianizing. Within this region, Slavic and German residents intermarried, during the 13th century, the Ascanians began acquiring territory east of the Oder, later known as the Neumark. In 1320, the Brandenburg Ascanian line came to an end, under the Luxembourgs, the Margrave of Brandenburg gained the status of a prince-elector of the Holy Roman Empire
3.
FM broadcasting
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FM broadcasting is a method of radio broadcasting using frequency modulation technology. Invented in 1933 by American engineer Edwin Armstrong, it is used worldwide to provide high-fidelity sound over broadcast radio, FM broadcasting is capable of better sound quality than AM broadcasting, the chief competing radio broadcasting technology, so it is used for most music broadcasts. FM radio stations use the VHF frequencies, the term FM band describes the frequency band in a given country which is dedicated to FM broadcasting. Throughout the world, the FM broadcast band falls within the VHF part of the radio spectrum. Usually 87.5 to 108.0 MHz is used, or some portion thereof, with few exceptions, In the former Soviet republics, and some former Eastern Bloc countries, assigned frequencies are at intervals of 30 kHz. This band, sometimes referred to as the OIRT band, is slowly being phased out in many countries, in those countries the 87. 5–108.0 MHz band is referred to as the CCIR band. In Japan, the band 76–95 MHz is used, the frequency of an FM broadcast station is usually an exact multiple of 100 kHz. In most of South Korea, the Americas, the Philippines, in some parts of Europe, Greenland and Africa, only even multiples are used. In the UK odd or even are used, in Italy, multiples of 50 kHz are used. There are other unusual and obsolete FM broadcasting standards in countries, including 1,10,30,74,500. Random noise has a triangular spectral distribution in an FM system and this can be offset, to a limited extent, by boosting the high frequencies before transmission and reducing them by a corresponding amount in the receiver. Reducing the high frequencies in the receiver also reduces the high-frequency noise. These processes of boosting and then reducing certain frequencies are known as pre-emphasis and de-emphasis, the amount of pre-emphasis and de-emphasis used is defined by the time constant of a simple RC filter circuit. In most of the world a 50 µs time constant is used, in the Americas and South Korea,75 µs is used. This applies to both mono and stereo transmissions, for stereo, pre-emphasis is applied to the left and right channels before multiplexing. They cannot be pre-emphasized as much because it would cause excessive deviation of the FM carrier, systems more modern than FM broadcasting tend to use either programme-dependent variable pre-emphasis, e. g. dbx in the BTSC TV sound system, or none at all. Long before FM stereo transmission was considered, FM multiplexing of other types of audio level information was experimented with. Edwin Armstrong who invented FM was the first to experiment with multiplexing and these original FM multiplex subcarriers were amplitude modulated
4.
DVB-C
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DVB-C stands for Digital Video Broadcasting - Cable and it is the DVB European consortium standard for the broadcast transmission of digital television over cable. This system transmits an MPEG-2 or MPEG-4 family digital audio/digital video stream, the standard was first published by the ETSI in 1994, and subsequently became the most widely used transmission system for digital cable television in Europe, Asia and South America. It is deployed worldwide in systems ranging from the cable television networks down to smaller satellite master antenna TV systems. On February 18,2008 it was announced that a new standard – DVB-C2 – would be developed during 2008, proposals including simulation programs and information on patent rights could be submitted until June 16,2008. The final DVB-C2 specification was approved by the DVB Steering Board in April 2009, modes and features of DVB-C2 in comparison to DVB-C, With reference to the figure, a short description of the single processing blocks follows. Source coding and MPEG-2 multiplexing, video, audio, and data streams are multiplexed into an MPEG program stream, one or more MPEG-PSs are joined together into an MPEG transport stream. This is the digital stream which is being transmitted and received by home set top boxes or relevant integrable decoder module. Allowed bitrates for the transported MPEG-2 depend on a number of modulation parameters, MUX adaptation and energy dispersal, the MPEG-TS is identified as a sequence of data packets, of fixed length. With a technique called energy dispersal, the sequence is decorrelated. External interleaver, convolutional interleaving is used to rearrange the transmitted data sequence, byte/m-tuple conversion, data bytes are encoded into bit m-tuples. Differential coding, In order to get a rotation-invariant constellation, this unit shall apply a differential encoding of the two Most Significant Bits of each symbol, QAM Mapper, the bit sequence is mapped into a base-band digital sequence of complex symbols. There are 5 allowed modulation modes, 16-QAM, 32-QAM, 64-QAM, 128-QAM, 256-QAM, base-band shaping, the QAM signal is filtered with a raised-cosine shaped filter, in order to remove mutual signal interference at the receiving side. DAC and front-end, the signal is transformed into an analog signal, with a digital-to-analog converter. The receiving STB adopts techniques which are dual to those used in the transmission
5.
Digital audio broadcasting
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Digital audio broadcasting is a digital radio standard for broadcasting digital audio radio services, used in several countries across Europe and Asia Pacific. The DAB standard was initiated as a European research project in the 1980s, the Norwegian Broadcasting Corporation launched the first DAB channel in the world on 1 June 1995, and the BBC and Swedish Radio launched their first DAB digital radio broadcasts in September 1995. DAB receivers have been available in many countries since the end of the 1990s, DAB may offer more radio programmes over a specific spectrum than analogue FM radio. Audio quality varies depending on the used and audio material. Most stations use a bit rate of 128 kbit/s or less with the MP2 audio codec, which requires 160 kbit/s to achieve perceived FM quality. 128 kbit/s gives better dynamic range or signal-to-noise ratio than FM radio, but a more smeared stereo image, however, CD quality sound with MP2 is possible with 256…192 kbps. An upgraded version of the system was released in February 2007, DAB is not forward compatible with DAB+, which means that DAB-only receivers are not able to receive DAB+ broadcasts. However, broadcasters can mix DAB and DAB+ programs inside the same transmission, DAB+ is approximately twice as efficient as DAB, and more robust. In spectrum management, the bands that are allocated for public DAB services, are abbreviated with T-DAB, where the T stands for terrestrial. More than 30 countries provide DAB transmissions, and several countries, such as Norway, UK, Australia, Italy, Malta, Switzerland, The Netherlands, in many countries it is expected that DAB will gradually replace FM radio. Norway was the first country to announce national FM radio analog switchoff starting from 2017, DAB has been under development since 1981 at the Institut für Rundfunktechnik. In 1985 the first DAB demonstrations were held at the WARC-ORB in Geneva, later DAB was developed as a research project for the European Union, which started in 1987 on initiative by a consortium formed in 1986. The MPEG-1 Audio Layer II codec was created as part of the EU147 project, a choice of audio codec, modulation and error-correction coding schemes and first trial broadcasts were made in 1990. Public demonstrations were made in 1993 in the United Kingdom, the protocol specification was finalized in 1993 and adopted by the ITU-R standardization body in 1994, the European community in 1995 and by ETSI in 1997. Pilot broadcasts were launched in countries in 1995. The UK was the first country to receive a range of radio stations via DAB. Commercial DAB receivers began to be sold in 1999 and over 50 commercial, the standard was coordinated by the European DAB forum, formed in 1995 and reconstituted to the World DAB Forum in 1997, which represents more than 30 countries. In 2006 the World DAB Forum became the World DMB Forum which now presides over both the DAB and DMB standard, in October 2005, the World DMB Forum instructed its Technical Committee to carry out the work needed to adopt the AAC+ audio codec and stronger error correction coding
6.
Slogan
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The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value. With this in mind, if we take into consideration Kellers research and these include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them, therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kumar, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, signatures, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
7.
Adult contemporary music
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Adult contemporary is rather a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music. Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and it is usually melodic enough to get a listeners attention, and is inoffensive and pleasurable enough to work well as background music. Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure, the format is heavy on romantic sentimental ballads which mostly use acoustic instruments such as acoustic guitars, pianos, saxophones, and sometimes an orchestral set. The electric guitars are normally faint and high-pitched, however, recent adult contemporary music may usually feature synthesizers. An AC radio station may play mainstream music, but it excludes hip hop, dance tracks, hard rock, and some forms of teen pop, as these are popular among adults. AC radio often targets the 25–44 age group, the demographic that has received the most attention from advertisers since the 1960s, a common practice in recent years of adult contemporary stations is to play less newer music and more hits of the past. This de-emphasis on new songs slows the progression of the AC chart, over the years, AC has spawned subgenres including hot AC, soft AC, urban AC, rhythmic AC, and Christian AC. Some stations play only hot AC, soft AC, or only one of the variety of subgenres, therefore, it is not usually considered a specific genre of music, it is merely an assemblage of selected tracks from musicians of many different genres. Adult contemporary traces its roots to the 1960s easy listening format, a few offered 90% instrumentals, and a handful were entirely instrumental. Billboard first published the Easy Listening chart July 17,1961, with 20 songs, the chart described itself as not too far out in either direction. Initially, the vocalists consisted of such as Frank Sinatra, Doris Day, Johnny Mathis, Connie Francis, Nat King Cole, Perry Como. The custom recordings were usually instrumental versions of current or recent rock and roll or pop hit songs, some stations would also occasionally play earlier big band-era recordings from the 1940s and early 1950s. After 1965, differences between the Hot 100 chart and the Easy Listening chart became more pronounced, better reflecting what middle of the road stations were actually playing, the composition of the chart changed dramatically. As rock music continued to harden, there was much less crossover between the Hot 100 and Easy Listening chart than there had been in the half of the 1960s. Roger Miller, Barbra Streisand and Bobby Vinton were among the charts most popular performers and these middle of the road stations also frequently included older, pre-rock-era adult standards and big band titles to further appeal to adult listeners who had grown up with those songs. Another big impetus for the evolution of the AC radio format was the popularity of easy listening or beautiful music stations, stations with music specifically designed to be purely ambient, hard rock had been established as a mainstream genre by 1965. From the end of the 1960s, it common to divide mainstream rock music into soft and hard rock. Soft rock was often derived from rock, using acoustic instruments and putting more emphasis on melody
8.
RTL Group
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RTL Group is a European entertainment company. It has interests in 59 television and 31 radio stations in 10 countries and it is majority-owned by German media conglomerate Bertelsmann. Its shares are quoted on the Xetra stock exchange in Germany. It is one of the leading producers of television content, such as game shows and soaps, including The X Factor, Pop Idol, Good Times, Bad Times, The Price Is Right, Family Feud. RTL originally stood for Radio Television Lëtzebuerg, Radio Télévision Luxembourg or Radio Television Luxemburg, the RTL Group began in 1924 with a single radio station operated from a private home in Luxembourg. In 1931 CLR or Compagnie Luxembourgeoise de Radiodiffusion, which operated Radio Luxembourg, was founded, CLR was one of 23 founding broadcasting organisations of the European Broadcasting Union in 1950. RTL Group is still an EBU-member under a name, CLT Multi Media. In 1954 it was renamed CLT or Compagnie Luxembourgeoise de Télédiffusion, in 1997 it merged with Hamburg-based UFA Film- und Fernseh-GmbH, a subsidiary of global media conglomerate Bertelsmann to create CLT-UFA. In 2000 it merged with Pearson TV and became RTL Group, as of January 2014, Bertelsmann owns a 75. 1% stake in the publicly listed company. One of the reasons for RTLs early success was that Luxembourg allowed commercial radio and this flexibility enabled RTL to transmit to other countries in their own languages. Many British radio presenters began their careers on Radio Luxembourg before moving to the BBC, Radio Luxembourg relaunched in November 2005 and is currently available online at www. radioluxembourg. co. uk and on Digital Radio Mondiale. A sister station, Atlantic 252 was a radio station jointly run by RTL Group. It ceased broadcasting live on December 20,2001, RTL Television has been operating HbbTV services since 2010. In August 2013, RTL announced a joint venture for the Asian market with CBS Corporation, RTL CBS Entertainment will be the first channel, expected to launch in September. Another channel, RTL CBS Extreme is announced for early 2014, the joint venture operates under the newly founded RTL CBS Asia Entertainment Network. In 2014 RTL Group bought a controlling interest in StyleHaul, a YouTube fashion platform, RTL raised its stake in StyleHaul to 93. 6% for $US107 million. Media Capital, a Portuguese media group was sold to Prisa on 6 February 2007, subsequently, RTLs 33% share in TVI was transferred to Prisa. Five, a UK TV channel was sold to Richard Desmonds Northern & Shell on 23 July 2010, alpha TV, a Greek channel with panhellenic transmission
