107 JACK FM (Berkshire)

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JACK FM Berkshire
107JackFM logo.png
Broadcast area Reading
Slogan "Playing What We Want"
Frequency 107.0 MHz
First air date 22 October 2002
Format Contemporary
Transmitter coordinates 51°27′06″N 1°02′50″W / 51.4516°N 1.0471°W / 51.4516; -1.0471Coordinates: 51°27′06″N 1°02′50″W / 51.4516°N 1.0471°W / 51.4516; -1.0471
Owner Celador Radio

107 JACK fm Berkshire was an Independent Local Radio station in the English town of Reading. The station was based at studios in the Madejski Stadium, home of Reading F.C. and London Irish. The station's transmitter is located on the Tilehurst Water Tower.[1][2][3]

In August 2017 it was rebranded as The Breeze (Reading). The DAB version of the station was then rebranded as SAM FM shortly afterwards[4].

On air[edit]

Like all other Jack FM stations in the United Kingdom, the radio station was mostly an automated service with Paul Darrow providing topical one-liners in between songs as the voice of Jack, plus there was a weekday breakfast show "Jack's Morning Glory" with Robin Banks, and there's also the "Sunday Roast" on Sunday lunchtime with Sir John Madejski who interviews notable local people.


The consortium behind Reading 107 FM submitted its bid for a local commercial radio station in September 2001 and the licence was awarded by Ofcom in March 2002. Reading 107 first broadcast at 8am on 22 October 2002. The first presenter was launch programme controller Tim Grundy and the first song was "Listen to the Music" by The Doobie Brothers.[5][6]

In August 2005 Guardian Media Group (GMG) increased its shareholding in Reading 107 FM from 37.8% to a controlling stake of 60.3% when Milestone Radio Group decided to sell; the remaining shareholding being owned by the Goodhead Group plc, a company controlled by Reading Football club chairman Sir John Madejski. In December 2005 Reading 107 FM changed control again, this time from GMG to Madejski Communications Limited.[citation needed] Reading 107 flipped format to 107 JACK FM Berkshire on 2 March 2014.

Logo of Reading 107 before the station's rebrand to Jack FM


  1. ^ "Reading 107FM". Media UK. Retrieved 22 August 2011. 
  2. ^ "Madejski Stadium". Reading Football Club. Retrieved 22 August 2011. 
  3. ^ "Second break-in at radio station". Get Surrey. S&B Media. Retrieved 25 May 2011. 
  4. ^ The Breeze to replace JACK fm Berkshire
  5. ^ "Radio Authority publishes assessment of local FM licence for Reading". Radio Authority, Ofcom. 18 April 2002. Retrieved 22 August 2011. 
  6. ^ "First Tracks Played on Radio Stations". Media UK. Retrieved 22 August 2011. 

External links[edit]