SUMMARY / RELATED TOPICS

Single-source data

Single-source data is the measurement of TV and other media/marketing exposure, purchase behavior, over time for the same individual or household. This measurement is gauged through the collection of data components supplied by one or more parties overlapped through a single, integrated system of data collection; the means by which these data are stored is known as a single-source database. In TV advertising measurement, single-source data are used to explore an individual’s loyalty and buying behavior in relation to advertising exposure within different windows of time – e.g. year, month, week. In this sense, single-source data is a compilation of Home-scanned sales records and/or loyalty card purchases from retail or grocery stores and other commerce operations, TV tune-in data from cable set top boxes or people meters or household tuning meters, Household demographic information; the value of single-source data lies in the fact that it is disaggregate across individuals and within time. Single-source data reveals differences among households’ exposure to a brand’s ads and their purchases of those brands within advertising fluctuations.

"Project Apollo" was designed to be a single source, national market research service based on Nielsen's Homescan technology for measuring consumer purchase behavior, combined with Arbitron's Portable People Meter system, measuring electronic media exposure. In January 2006, The Nielsen Company and Arbitron Inc. completed the deployment of a national pilot panel of more than 11,000 persons in 5,000 households. Seven advertisers, S. C. Johnson, signed on as members of the Project Apollo Steering Committee; the Committee worked with Arbitron and Nielsen to evaluate the utility of multi-media and purchase information from a common sample of consumers. Individuals within the sample were given incentives to voluntarily carry Arbitron's Portable People Meter, a small, pager-sized device that collects the person's exposure to electronic media sources: broadcast television networks, cable networks, network radio as well as audio-based commercials broadcast on these platforms. Consumer exposure to other media such as newspapers and circulars were collected through additional survey instruments.

The project was shuttered in February 2008 due to sample size and insufficient client commitment. Prior to Apollo there were other attempts to provide single source measurement in the U. S. including Arbitron’s ScanAmerica, which used pushbutton peoplemeters. Outside the U. S. there have been such efforts which have been discontinued except in England and in France where small single source panels survive. In Germany and the Netherlands, research agency Gfk is running single source panels under the name "Media Efficiency Panel". In MEP online behavior and advertising contacts are measured in detail using a Nurago browser plug-in. Off-line media consumption is measured using validated media consumption questionnaires. FMCG purchases are captured using a household scanner and durable purchases using an online system asking respondents to check in and register what goods they bought, where they bought it and for what price; the German panel was launched in 2008 and is experimenting with audio measurement using a mobile phone to capture advertising contacts on TV.

More than 70 studies have been done in this panel by a large variety of advertisers. The Dutch panel was launched in July 2010. To circumvent the problem of unsustainable costs which brought down Project Apollo, cross-media analytics company All Media Count uses survey data from a longitudinal panel and behavioral modeling to generate individual panelists' daily media contact data for more than 10,000 media vehicles across eleven media types in China; the term “single source” is credited to Colin McDonald who while at BMRB in England in 1966 used purchase and viewing diaries rather than electronic means to conduct the first quasi-single source measurement. Although electronic means of data capture are preferred for accuracy and to minimize respondent fatigue, cost-effective methods for doing this do not yet exist for several media. Many markets - such as China - do not have universal electronic measurement for TV. Services such as MRI, Roy Morgan, Simmons, TGI and others around the world which collect such information by non-electronic or hybrid means are broadly considered to be single source, as long as the data are obtained from a single panel of respondents.

Despite enthusiasm and the success of such data, single source has been plagued by high costs and small sample sizes, due to the cost of getting people to do all the work associated with home barcode scanning and pushing buttons on peoplemeters or carrying and uploading from passive peoplemeters. Audience measurement Media market TRA, Inc. Nielsen All Media Count

Golden Corral

Golden Corral is an American restaurant chain serving breakfast and dinner, featuring a large all-you-can-eat buffet and grill offering numerous hot and cold dishes, a carving station, their Brass Bell Bakery. It is a held company headquartered in Raleigh, North Carolina, United States, with locations in 42 states throughout the United States. In 1971, James Maynard and William F. Carl conceived the idea that became Golden Corral after several unsuccessful attempts to acquire a franchise with other companies. Golden Corral was incorporated in 1972 and the first Golden Corral Family Steak House opened on January 3, 1973, in Fayetteville, North Carolina; the company has since expanded to nearly 500 locations across the United States. The others are franchised stores. Gross sales are over $1.53 billion. The company had more than 500 restaurants by 1987; that year, they decided to begin franchising by licensing 55 distressed restaurants to their most successful general managers. Because of poor training, nationwide concerns about the consumption of red meat and a shift in market shares to upscale restaurants, sales were falling.

The company added salad bars to all of its locations, sacrificed seating in most and in others sacrificed part of the parking lot to make additions to the buildings. In 1991, the first seven "Metro Market" concept restaurants opened, they were 10,000 square feet and seated between 450 customers. These new Golden Corral restaurants more than doubled the size of the old, which were 5,000 square feet with a capacity of 175 people. There was the addition of the Brass Bell Bakery, named for the brass bell which rang every fifteen minutes to signal that fresh bread and pastries were coming out of the oven. An expanded buffet, dubbed the Golden Choice Buffet, was added, which had a new layout to showcase its items; the location of these new restaurants, the majority of which were in Texas, New Mexico and North Carolina, was a change for the company, moving away from small towns and into metropolitan areas. In 2001, system-wide annual sales exceeded $1 billion for the first time; as of 2019, there were 498 restaurants in 42 states covering most regions of the country aside from: Oregon, New England, the New York City Metropolitan Areas and the low population states of Nebraska and Wyoming.

In some other larger metropolitan areas, such as the San Francisco Bay Area, Philadelphia and New Orleans, there are only locations in the far-flung suburbs. The first Puerto Rico location is set to open in Canovanas in mid - February 2020. In late 1993, VICORP acquired the right to a small Florida chain called Angel's Diner, they acquired this from Eric A. Holm, he had sold the rights to Golden Corral and VICORP was forced to pay Golden Corral $1M to secure the exclusive rights. The intent was to convert underperforming Village Bakers Square units to this new concept. After building seven units, VICORP realized that the concept was not economically viable and wrote off $11M on the venture. During this time frame, Eric A. Holm filed for personal bankruptcy; the company updated their restaurants to a concept, called "Strata", during the mid-2000s in an effort to bring more of the food preparation into view of the guests. In all locations, guests serve themselves, including requesting made-to-order items such as Belgian waffles and char-broiled steaks.

The most recent designed restaurants are known as the "Gateway" style rolled out late 2018. These locations were created in the hopes of offering a more contemporary appearance for the interior and exterior of the building, with different layouts for the dining room, adding new food service bars and kitchen areas. Many locations offer "GC on the go" services, as well as delivery partnerships with companies like Grubhub, Uber Eats and DoorDash. GC on the go allows customers to pack anything they want into a takeout container and pay for it by the pound. Many restaurants offer reserved parking. In 2003, an outbreak of salmonella was linked to a Golden Corral restaurant in Kennesaw, Georgia and a total of 23 people were affected by the outbreak; the salmonella bacteria was found in a floor drain, leading health inspectors to believe that it had been washed from equipment earlier. No original source was found. Similar outbreaks occurred in Wyoming and Orlando, Florida, in late 2012. In 2012, an outbreak of norovirus was linked to a now closed Golden Corral restaurant in Casper, Wyoming.

Over 344 illnesses, with 282 primary cases, were reported by the Wyoming state epidemiologist. The virus got a push from 31 sickened food handlers at the restaurant who kept working their normal shifts. On July 1, 2013, a YouTube video was uploaded alleging that during a health inspection, the Port Orange, Golden Corral location, owned by Eric A. Holm, was improperly storing prepared and raw food next to their dumpster. Employee Brandon Huber was given a six-month paid leave after filming and uploading the video to YouTube. Items included, among other things: pot roast, hamburger patties and raw baby back ribs; these items were still on their prep bins, as well as on a speed rack. The employee in the video alleges that this is a common practice for the restaurant and insinuated that the food was to be served that day. On July 8, 2013, Golden Corral posted a response on YouTube, saying that the food was never served to the customers, the employee in the video was trying to make mone