1859 (magazine)

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1859 Oregon's Magazine
1859-mag-cover.jpg
1859 magazine, Winter 2012
Editor Kevin Max
Categories Regional magazine
Frequency Monthly
Publisher Kevin Max
First issue Summer 2009
Company Statehood Media
Country United States
Based in Bend, Oregon
Language English
Website 1859magazine.com

1859 is a bi-monthly lifestyle magazine based in Bend, Oregon whose mission is to Live Think Explore. Named for Oregon's year of statehood, the publication was established in Bend, Oregon in the summer of 2009, largely the brainchild of Kevin Max and Heather Johnson.[1]

Publication details[edit]

Launch[edit]

1859 is run by a small staff in Bend, Oregon. Kevin Max is the chief content officer.

Kevin Max, a New York City based financial journalist, relocated to Oregon and founded the magazine. While working as a journalist around the state, Max was inspired by historic buildings dating back to the year of Oregon's statehood, 1859, and by the prominence of the year on the Oregon flag.

Despite the difficult economic situation prevalent at the time of its 2009 launch — a moment at which American magazines were experiencing a 26% decline in ad revenue over previous-year figures — 1859 experienced initial success powered by its placement in Borders Books, Barnes & Noble, and the grocery chain Whole Foods.[2] The magazine's debut issue saw a total of 30,000 copies produced.[2]

1859 found its niche covering statewide arts and culture, adventure and exploration, and focussing on Oregon as a whole rather than any single region or city. The magazine grew from a quarterly to a bi-monthly publication in 2012 and in 2017 Max launched a sister publication, 1889 Washington's Magazine, a journal of statewide culture in Washington state.

Statehood Media continues to expand upon its original mission statement exploring statewide culture and community.

Content[edit]

1859 relies upon freelance writers and photographers for a majority of its content.[2] Other regular content features are produced by members of the publication's staff.

The magazine covers stories dealing with the length and breadth of the state of Oregon, from the Pacific Coast to high desert of Eastern Oregon, the magazine deals with both geographical and biographical material, including both contemporary and historical content. The publication has been characterized as "a National Geographic for the state of Oregon."[3]

The publication touts Oregon for "a wealth of recreational, ecological, historical and entrepreneurial intrigue," including residents who are "pioneers in the sustainable movement, bike geeks and techies, Native Americans and cowboys, financiers and vintners."[1]

Sustainability philosophy[edit]

1859 magazine has been outspoken in its promotion of the concept of sustainability, making use of soy-based ink, and supporting Oregon wildlife protection by means of a campaign through which half of the magazine's subscription price was targeted to the conservation group Oregon Wild.[3]

Honors[edit]

In April 2011, 1859 was nominated for a Maggie Award in the category "Best New Quarterly Magazine" by the Maggie Awards Committee of the Western Publishing Association in Los Angeles,[4] the nomination, based upon inspection of publication's Autumn 2010 issue, was based upon ten specific editorial aspects involving cover design, layout, typography, and editorial content.[4]

Footnotes[edit]

  1. ^ a b "1859: About Us," www.1859magazine.com/
  2. ^ a b c Courtney Sherwood, "Ex-Bend Living Staffers Launch Lifestyle Magazine," Portland Business Journal, June 21, 2009.
  3. ^ a b "1859 Magazine: A special subscription deal to help support Oregon Wild," Oregon Wild, www.oregonwild.org/
  4. ^ a b "Maggie Award Nomination for 1859 Magazine Design," Friction, Inc., April 26, 2011, www.frictioninc.com/

External links[edit]