The 2010 Texas Tech Red Raiders football team represented Texas Tech University in the 2010 NCAA Division I FBS football season. The team was coached by head coach Tommy Tuberville and played its home games at Jones AT&T Stadium. They were members of the South Division of the Big 12 Conference and they finished the season 8–5, 3–5 in Big 12 play and were invited to the inaugural TicketCity Bowl where they defeated Northwestern, 45–38. The suspension came after allegations that Leach treated Adam James unfairly following a mild concussion, Leach was terminated by the university on December 30,2009. Assistant Head Coach/Defensive Coordinator Ruffin McNeill was named head coach. On January 9,2010, Tommy Tuberville was named head coach, Tuberville was introduced at a press conference on Sunday, January 10,2010. Inside receivers coach Lincoln Riley, running backs coach Clay McGuire, cornerbacks coach Brian Mitchell, safeties coach Carlos Mainord retired after six seasons with the program. Offensive graduate assistant Sonny Cumbie and offensive line coach Matt Moore were the coaches to remain with on staff after Tuberville was hired. Moore remained in the position while Cumbie replaced Lincoln Riley as inside receivers coach. Neal Brown was hired as offensive coordinator after four seasons with the Troy Trojans, James Willis, former assistant to Tuberville at Auburn, was hired as defensive coordinator. Willis previously served as head coach and outside linebackers coach with the Alabama Crimson Tide for the 2009 season. This was their first match-up since September 13,2008, when Texas Tech defeated SMU with a score of 43–7 at Jones AT&T Stadium. Going into the game, the Red Raiders led the series against the Mustangs with a record of 31–16. The SMU Mustangs won the toss and elected to receive the opening kick off. Donnie Carona kicked the opening kick off, a 70 yard touchback, the Mustangs opening drive proved to be unfruitful and ended in a punt. The Red Raiders opening drive was equally as unproductive ending with a goal by Matt Williams being blocked. Texas Techs first score of the came in their third drive after the Red Raiders recovered a fumbled punt. Following four rushing plays, Taylor Potts completed a pass to Lyle Leong for 2 yards
Tech on offense against SMU during the 2008 meeting
Tech on offense during the New Mexico game
The Chancellor's Spurs is the traveling trophy between the Red Raiders and Texas Longhorns
Freshman Ben McRoy scores a second-half touchdown for Texas Tech during the Red Raiders' win over Weber State.