2016 MTV Video Music Awards

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2016 MTV Video Music Awards
Mtv-vma-2016-logo.png
Date Sunday, August 28, 2016 (2016-08-28)
Venue Madison Square Garden,
Midtown Manhattan, New York City
Country United States
Most awards Beyoncé (8)
Most nominations Beyoncé (11)
Website www.mtv.com/ontv/vma/
Television/radio coverage
Network MTV, MTV2, VH1, MTV Classic, BET, CMT, Centric, Comedy Central, Logo TV, Spike, TV Land

The 2016 MTV Video Music Awards were held on August 28, 2016[1] at Madison Square Garden in Manhattan.[2] Adele's "Hello" was the most nominated video with seven categories. Beyoncé led the nominations with a total of eleven, followed by Adele, who had eight.[3] Rihanna received the Michael Jackson Video Vanguard Award after performing several medley numbers during the ceremony.[4] Britney Spears marked her first performance at the awards show since the heavily criticized 2007 show nine years prior.[5] Beyoncé won eight awards to bring her career total of wins to 24 VMAs, overtaking Madonna's previous record of 20 awards, making her the artist with the most wins in the history of the award show.[6][7]

The ceremony was shown on multiple Viacom cable networks and through smart TV and mobile devices which allow access to MTV's TV Everywhere-authenticated live stream within their app (dependent upon provider), along with MTV's website and Facebook Live.[8]

Compared to last year's show which had a lesser amount of Viacom networks simulcasting the ceremony, the 2016 ceremony's numbers showed a 35% drop across the measured networks carrying the ceremony making it the lowest rated ceremony in MTV's 32-year history beating out 1996 and 2015, totalling a cumulative 6.5 million viewers (being later beaten by the 2017 edition), though the network also claimed substantial additional streaming viewership across MTV apps and Facebook Live.[9] 3.3 million viewers saw the show via MTV.[10]

Performances[edit]

List of musical performances
Artist(s) Song(s)
Pre-show
Alessia Cara
Troye Sivan
"Wild Things"
"Wild"
"Scars to Your Beautiful"
Jidenna "Little Bit More"
Lukas Graham "Mama Said"
Main show
Rihanna "Don't Stop the Music"
"Only Girl (In the World)"
"We Found Love"
"Where Have You Been"
Ariana Grande
Nicki Minaj
"Side to Side"
Future "Fuck Up Some Commas"
Rihanna "Rude Boy"/"Pon de Replay"
"What's My Name?"
"Work"
Nick Jonas
Ty Dolla $ign
"Bacon"
Beyoncé "Pray You Catch Me"
"Hold Up" (contains excerpts from "Countdown")
"Sorry"
"Don't Hurt Yourself"
"Formation"
Britney Spears
G-Eazy
"Make Me..."
"Me, Myself & I"
Rihanna "Needed Me"
"Pour It Up"
"Bitch Better Have My Money"
The Chainsmokers
Halsey
"Closer"
Rihanna "Stay"
"Diamonds"
"Love on the Brain"

Presenters[edit]

Pre-show[edit]

Main show[edit]

In addition, Keegan-Michael Key and Jordan Peele provided commentary throughout the show from a luxury box as characters @LizardSheeple and @TheShamester. DJ Khaled, Nicole Byer, and Jay Pharoah also provided insight and commentary throughout the broadcast.

Winners and nominees[edit]

This year's nominees were presented on July 26, 2016, on MTV's Facebook page live.[3][11][12]

Video of the Year[edit]

Beyoncé — "Formation"

Best Male Video[edit]

Calvin Harris (featuring Rihanna) — "This Is What You Came For"

Best Female Video[edit]

Beyoncé — "Hold Up"

Best New Artist[edit]

DNCE

Best Pop Video[edit]

Beyoncé — "Formation"

Best Rock Video[edit]

Twenty One Pilots — "Heathens"

Best Hip-Hop Video[edit]

Drake — "Hotline Bling"

Best Electronic Video[edit]

Calvin Harris and Disciples — "How Deep Is Your Love"

Best Collaboration Video[edit]

Fifth Harmony (featuring Ty Dolla Sign) — "Work from Home"

Breakthrough Long Form Video[edit]

BeyoncéLemonade

Best Direction[edit]

Beyoncé — "Formation" (Director: Melina Matsoukas)

Best Choreography[edit]

Beyoncé — "Formation" (Choreographers: Chris Grant, JaQuel Knight and Dana Foglia)

Best Visual Effects[edit]

Coldplay — "Up&Up" (Visual Effects: Vania Heymann and GloriaFX)

Best Art Direction[edit]

David Bowie — "Blackstar" (Art Director: Jan Houllevigue)

Best Editing[edit]

Beyoncé — "Formation" (Editor: Jeff Selis)

Best Cinematography[edit]

Beyoncé — "Formation" (Director of Photography: Malik Sayeed)

Song of Summer[edit]

Fifth Harmony (featuring Fetty Wap) — "All in My Head (Flex)"

Michael Jackson Video Vanguard Award[edit]

Rihanna

See also[edit]

References[edit]

  1. ^ "Mark Your Calendars — The 2016 VMAs Will Air On …". MTV News. October 21, 2015. Retrieved February 3, 2016. 
  2. ^ Greenwald, Morgan (April 21, 2016). "MTV VMAs to Be Held at Madison Square Garden for the First Time". Billboard. Retrieved April 21, 2016. 
  3. ^ a b "Beyonce, Adele Lead Nominees for 2016 MTV Video Music Awards". Billboard. Retrieved July 26, 2016. 
  4. ^ "Rihanna Is Your 2016 VMA Video Vanguard". MTV News. August 11, 2016. Retrieved August 11, 2016. 
  5. ^ http://www.huffingtonpost.com/entry/britney-spears-is-ready-to-make-history-at-the-vmas-9-years-after-disastrous-performance_us_57b33b2ae4b0863b0284f09a
  6. ^ "MTV VMAs 2016: the MTV Video Music Awards – as it happened". Guardian. 29 August 2016. Retrieved 29 August 2016. 
  7. ^ "Britney can't come close to matching Beyoncé's fire at MTV VMAs". Los Angeles Times. 29 August 2016. Retrieved 29 August 2016. 
  8. ^ https://variety.com/2016/digital/news/vma-2016-live-stream-watch-online-mtv-video-music-awards-1201846193/
  9. ^ O'Conell, Michael (August 29, 2016). "MTV VMAs Ratings Drop Again, Draw 6.5 Million Viewers Across Nets". Billboard. Retrieved August 29, 2016. 
  10. ^ "MTV Considers VMA Changes Because of Audience Shift". Billboard. August 30, 2016. Retrieved August 30, 2016. 
  11. ^ "VMAs 2016: See the Full List of Winners". Billboard. 30 August 2016. Retrieved 30 August 2016. 
  12. ^ "MTV Video Music Awards: List of Winners". The Hollywood Reporter. August 28, 2016. Retrieved August 31, 2016. 

External links[edit]