Macquarie Sports Radio 1278
Macquarie Sports Radio is a commercial radio station in Melbourne, Australia owned by Macquarie Radio Network. 3XY began broadcasting on 8 September 1935, the original licence being held by the United Australia Party. However, from commencement, 3XY's programs were provided by Efftee Broadcasters Pty Ltd, a subsidiary of Efftee Studios, who were one of Australia's first movie makers. Efftee was owned by Frank Thring Sr. father of internationally renowned actor Frank Thring Jr. Tom Holt, the father of the future Prime Minister of Australia, Harold Holt. was in control of Efftee Studios at this time and was appointed as the first manager of 3XY. 3XY broadcast from studios in the former ballroom at the top of the Princess Theatre, but in the early 1960s, the station moved to purpose-built studios in Faraday Street, Carlton. Like all broadcasters prior to the introduction of television in Australia and the invention of the transistor radio, 3XY broadcast a variety of programming styles; the station's original slogan The Quality Station was taken by management, who tried to produce programs which they perceived as being superior to similar programs being produced by rival stations.
3XY was the last commercial radio station to come on air in Melbourne until 3MP began broadcasting in 1976, 41 years later. By the time 3XY began broadcasting in 1935, most listeners had established their broadcasting patterns and they continued to listen to 3XY's rivals, seen as the reason why 3XY was low in the ratings for some decades. Despite low ratings, there were a few popular programs, including the children's session sponsored by Peters Ice Cream, One Man's Family, Raising a Husband, etc; the station produced some top class live variety programs with artists of the calibre of Stella Lamond. Frank Thring Jr. started his career as both a thespian and radio announcer at 3XY in 1941, as a young man of 15. His numerous jobs at the 3XY microphone included being Uncle Frankie in the children's session. Thring's acting career, whilst centred around the Melbourne theatre scene included periods in London and Hollywood; because of the lack of listeners, 3XY did not get as much advertising revenue as some of its rivals, but this was, in part, compensated for by the broadcasting of many sponsored religious programs on Sunday afternoons, as well as sponsored non-English programs Italian.
From the commencement of the 1936 Australian rules football season it became the first station to broadcast descriptions of Victorian Football Association games. 3XY broadcast games of the Victorian Football League. They broadcast descriptions of Melbourne thoroughbred horse races each Saturday, as well as transmitting some interstate races. On some weeknights, harness races known as the trots, were broadcast. Prior to 1967, the station had many prominent announcers, as well as a number of broadcasters who would go on to achieve fame at other stations; these included Frank Avis, Laurie Bennett, Graham Berry, Carl Bleazby, John Boland, John Burls, Ray Chapman, Peter Charleston, Bern Davis, Col Denovan, Jack Dyer, Keith Eden, Doug Elliot, Peter Evans, Vi Greenhalf, Mary Hardy, Ken Hibbins, Geoff Hiscock, Ken Howard, Tom Jones, Craig Kelly, Maurie Kirby, Wayne Kirby, Paul Konik, Alwyn Kurts, Ray Lawrence, Barry Looms, Bernice Lum, Alex McNish, Bruce Mansfield, John Magee, Ian Major, Tom Miller, Alf Minister, Bert Newton, Bill Passick, Sir Eric Pearce, Stan Rofe, Bob Rogers, Will Sampson, Barry Seeber, Wallace Sharland, David Shoreland, Paul Sime, Clyde Simpson, Eric Snell, Roy Stenye, Cyril Stokes, John Storr, Jeff Sunderland, Madge Thomas, Frank Thring Jr. Hal Todd, Iven Walker, Jeff Warden, Dorothy Wilby, Madge Wister, Johnny Young, etc.
Between 1954 and 1962, 3XY was Victoria's only 24-hour broadcaster. From 1 July 1967, under the direction of General Manager Bob Baeck the station became Melbourne's dominant music radio station and remained so until the early 1980s, with a Top 40 music radio format, which topped the ratings, its sister station during this era was Sydney's 2SM. Of the many promotions conducted by the station, the most important during the 1970s/80s was Rocktober held annually during the month of October.3XY dropped all of its religious programming in the late 1960s under the direction of Program Manager Dick Heming. During this period, there was a head-on battle for the lucrative Top 40 market between 3XY, by managed by Rod Muir, Rhett Walker's 3AK. Th
Fox FM (Melbourne)
Fox FM is a commercial FM radio station broadcasting in Melbourne, Australia, on a frequency of 101.9 MHz, is part of Southern Cross Austereo's Hit Network. The station's transmitter is located on the ATV-10 transmission tower on top of Mount Dandenong. Fox FM has held the coveted number one FM position for many years in the ACNielsen ratings, is the most listened to radio station in Australia, with over 1.1 million listeners weekly since 2007. It is home to Australia's most successful radio shows, Fev & Byron, Carrie & Tommy, Hughesy & Kate, Ash London Live and The Danny Lakey Late Show. Fox FM started life at 5PM on 1 August 1980; the station was put together by radio consultant Rhett H. Walker, who acted as first General Manager; this followed a successful stint for Walker as a consultant for Radio 3KZ in 1979. One of Fox FM's original advertising lines was'Catch the Fox'; the first song to be played on air, George Benson's "Breezin'," was played at the wrong speedfor a few bars by the station's first presenter, John Amies.
Amies suggested this was due to repeated rehearsals of the station opening on instruction from studio manager Gary Collins, fussing around him in the studio right before the station went on air. The first station studio equipment was a 16 channel Poul Kirk mixing desk, four cuemaster cart decks, JBL studio pro speakers and Technics turntables; the studio was pleasant to work in with a floor-to-ceiling window giving a view of filming of such Channel Ten programs as Neighbours and the short-lived Holiday Island. The first two years of the station's life were not easy. Melbourne listeners did not flock to the new FM stations, sticking to their regular listening habits with stations such as 3AW, 3MP and 3XY, it was positioned as a classy easy listening style format. The format, FM is Fox Music, came under the management of former 3XY station manager Graham Smith. In 1982, the station's owners lost confidence in the original format and hired Mr. Smith to implement changes. All the former announcers, except for Geoff Harrison were let go.
The station's instigator and first General Manager, the late Rhett H. Walker moved on to greener pastures. From on, the station was positioned with a pop rock format, appealing to the widest possible audience; this caused a steady rise in ratings through the mid-1980s landing the station in top position in Melbourne by 1986. The changes included new presenters, such as Barry Bissell. Take 40 Australia was a weekly countdown of the current ARIA Top 40 singles chart. During this time, the station aired American Top 40 with Casey Kasem. Fox was one of two original FM radio licence holders in Melbourne, it aimed to be the first commercial FM station to commence broadcasting in Australia, although it was beaten by 3EON. FOX started life playing popular easy listening music whilst its other FM rival had adopted a more rock album orientated format. Throughout the history of the station its logo and marketing have always included a picture of a fox, although this was discontinued in 2005 when the entire Today Network introduced new standardised logos, much to the disappointment of many.
In 1986, Fox FM was bought by the owners of SAFM to create the Austereo Radio Network, which now - as the Hit Network - boasts five additional stations around Australia. It was at this time that announcer Mark Carter was moved from the breakfast shift to the afternoon shift becoming the most popular announcer in Melbourne over a record 11 surveys conducted and contributing to the rise in popularity of the station. In 1996, the Today Network, owned by Austereo, merged with the Triple M network to form a single radio company; the merge was unpopular with Fox staff due to the rivalry between the two stations. During September 2008, Fox FM re-located from studios at 180 St Kilda Road to brand new studios at 257 Clarendon Street, South Melbourne; the Matt and Jo Show gave away many items from the old studios during their last show at the St Kilda Road studios. Fox FM transmits from the ATV-10 transmission tower on top of Mount Dandenong, from a shared facility alongside radio stations Nova 100, Triple M, Gold 104.3, KIIS 101.1, SYN 90.7 and Triple R.
Its base power is 10 kW, this is provided by a Harris HT10 FM transmitter. The station is simulcast on digital radio in Melbourne. Fox FM grew from a top 40/pop format into a top 40/dance format over its history. Notable past announcers and programs have included Pillowtalk with Dr Sally Cockburn, Danger: Low Brow with David Armstrong and Brett McLeod, net@nite with Andy Grace, Barry Bissell's Take 40 Australia, ABC TV's Jodie J. Hill. From 1995 to 1998, Fox FM broadcast the Martin/Molloy drive program with Tony Martin and Mick Molloy; this program was networked to over 50 stations around Australia, is considered one of Australia's most successful FM radio shows. For six years the breakfast shift was held by Tracy Bartram and Matt Tilley, using the title Tracy and Matt in the Morning. After a gradual increase in ratings, the pair secured the number one position for the Melbourne breakfast shift in the ACNielsen survey during 2001, beating traditional Melbourne number one station 3AW. Along with the rest of the station and Tilley's ratings fell with the introduction of rival station Nova 100 into the market.
In 2003, Fox FM launched The Matt & Jo Show, featuring Matt Tilley and Jo Stanley with Troy Ellis as anchor. The
Frequency is the number of occurrences of a repeating event per unit of time. It is referred to as temporal frequency, which emphasizes the contrast to spatial frequency and angular frequency; the period is the duration of time of one cycle in a repeating event, so the period is the reciprocal of the frequency. For example: if a newborn baby's heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio signals, radio waves, light. For cyclical processes, such as rotation, oscillations, or waves, frequency is defined as a number of cycles per unit time. In physics and engineering disciplines, such as optics and radio, frequency is denoted by a Latin letter f or by the Greek letter ν or ν; the relation between the frequency and the period T of a repeating event or oscillation is given by f = 1 T.
The SI derived unit of frequency is the hertz, named after the German physicist Heinrich Hertz. One hertz means. If a TV has a refresh rate of 1 hertz the TV's screen will change its picture once a second. A previous name for this unit was cycles per second; the SI unit for period is the second. A traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. 60 rpm equals one hertz. As a matter of convenience and slower waves, such as ocean surface waves, tend to be described by wave period rather than frequency. Short and fast waves, like audio and radio, are described by their frequency instead of period; these used conversions are listed below: Angular frequency denoted by the Greek letter ω, is defined as the rate of change of angular displacement, θ, or the rate of change of the phase of a sinusoidal waveform, or as the rate of change of the argument to the sine function: y = sin = sin = sin d θ d t = ω = 2 π f Angular frequency is measured in radians per second but, for discrete-time signals, can be expressed as radians per sampling interval, a dimensionless quantity.
Angular frequency is larger than regular frequency by a factor of 2π. Spatial frequency is analogous to temporal frequency, but the time axis is replaced by one or more spatial displacement axes. E.g.: y = sin = sin d θ d x = k Wavenumber, k, is the spatial frequency analogue of angular temporal frequency and is measured in radians per meter. In the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has an inverse relationship to the wavelength, λ. In dispersive media, the frequency f of a sinusoidal wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave: f = v λ. In the special case of electromagnetic waves moving through a vacuum v = c, where c is the speed of light in a vacuum, this expression becomes: f = c λ; when waves from a monochrome source travel from one medium to another, their frequency remains the same—only their wavelength and speed change. Measurement of frequency can done in the following ways, Calculating the frequency of a repeating event is accomplished by counting the number of times that event occurs within a specific time period dividing the count by the length of the time period.
For example, if 71 events occur within 15 seconds the frequency is: f = 71 15 s ≈ 4.73 Hz If the number of counts is not large, it is more accurate to measure the time interval for a predetermined number of occurrences, rather than the number of occurrences within a specified time. The latter method introduces a random error into the count of between zero and one count, so on average half a count; this is called gating error and causes an average error in the calculated frequency of Δ f = 1 2 T
Melbourne is the capital and most populous city of the Australian state of Victoria, the second most populous city in Australia and Oceania. Its name refers to an urban agglomeration of 9,992.5 km2, comprising a metropolitan area with 31 municipalities, is the common name for its city centre. The city occupies much of the coastline of Port Phillip bay and spreads into the hinterlands towards the Dandenong and Macedon ranges, Mornington Peninsula and Yarra Valley, it has a population of 4.9 million, its inhabitants are referred to as "Melburnians". The city was founded on 30 August 1835, in the then-British colony of New South Wales, by free settlers from the colony of Van Diemen’s Land, it was incorporated as a Crown settlement in 1837 and named in honour of the British Prime Minister, William Lamb, 2nd Viscount Melbourne. In 1851, four years after Queen Victoria declared it a city, Melbourne became the capital of the new colony of Victoria. In the wake of the 1850s Victorian gold rush, the city entered a lengthy boom period that, by the late 1880s, had transformed it into one of the world's largest and wealthiest metropolises.
After the federation of Australia in 1901, it served as interim seat of government of the new nation until Canberra became the permanent capital in 1927. Today, it is a leading financial centre in the Asia-Pacific region and ranks 15th in the Global Financial Centres Index; the city is home to many of the best-known cultural institutions in the nation, such as the Melbourne Cricket Ground, the National Gallery of Victoria and the World Heritage-listed Royal Exhibition Building. It is the birthplace of Australian impressionism, Australian rules football, the Australian film and television industries and Australian contemporary dance. More it has been recognised as a UNESCO City of Literature and a global centre for street art, live music and theatre, it is the host city of annual international events such as the Australian Grand Prix, the Australian Open and the Melbourne Cup, has hosted the 1956 Summer Olympics and the 2006 Commonwealth Games. Due to it rating in entertainment and sport, as well as education, health care and development, the EIU ranks it the second most liveable city in the world.
The main airport serving the city is Melbourne Airport, the second busiest in Australia, Australia's busiest seaport the Port of Melbourne. Its main metropolitan rail terminus is Flinders Street station and its main regional rail and road coach terminus is Southern Cross station, it has the most extensive freeway network in Australia and the largest urban tram network in the world. Indigenous Australians have lived in the Melbourne area for an estimated 31,000 to 40,000 years; when European settlers arrived in the 19th-century, under 2,000 hunter-gatherers from three regional tribes—the Wurundjeri and Wathaurong—inhabited the area. It was an important meeting place for the clans of the Kulin nation alliance and a vital source of food and water; the first British settlement in Victoria part of the penal colony of New South Wales, was established by Colonel David Collins in October 1803, at Sullivan Bay, near present-day Sorrento. The following year, due to a perceived lack of resources, these settlers relocated to Van Diemen's Land and founded the city of Hobart.
It would be 30 years. In May and June 1835, John Batman, a leading member of the Port Phillip Association in Van Diemen's Land, explored the Melbourne area, claimed to have negotiated a purchase of 600,000 acres with eight Wurundjeri elders. Batman selected a site on the northern bank of the Yarra River, declaring that "this will be the place for a village" before returning to Van Diemen's Land. In August 1835, another group of Vandemonian settlers arrived in the area and established a settlement at the site of the current Melbourne Immigration Museum. Batman and his group arrived the following month and the two groups agreed to share the settlement known by the native name of Dootigala. Batman's Treaty with the Aborigines was annulled by Richard Bourke, the Governor of New South Wales, with compensation paid to members of the association. In 1836, Bourke declared the city the administrative capital of the Port Phillip District of New South Wales, commissioned the first plan for its urban layout, the Hoddle Grid, in 1837.
Known as Batmania, the settlement was named Melbourne in 1837 after the British Prime Minister, William Lamb, 2nd Viscount Melbourne, whose seat was Melbourne Hall in the market town of Melbourne, Derbyshire. That year, the settlement's general post office opened with that name. Between 1836 and 1842, Victorian Aboriginal groups were dispossessed of their land by European settlers. By January 1844, there were said to be 675 Aborigines resident in squalid camps in Melbourne; the British Colonial Office appointed five Aboriginal Protectors for the Aborigines of Victoria, in 1839, however their work was nullified by a land policy that favoured squatters who took possession of Aboriginal lands. By 1845, fewer than 240 wealthy Europeans held all the pastoral licences issued in Victoria and became a powerful political and economic force in Victoria for generations to come. Letters patent of Queen Victoria, issued on 25 June 1847, declared Melbourne a city. On 1 July 1851, the Port Phillip District separated from New South Wales to become the Colony of Victoria, with Melbourne as its capital.
The discovery of gold in Victoria in mid-1851 sparked a
JOY 94.9, broadcasting at 94.9 FM in Melbourne, is Australia's first and only gay and lesbian community radio station. Under its original licence name JOY Melbourne Independent Community Broadcasters Association, JOY 94.9 began its first test transmission on 1 December 1993 in Melbourne on 90.7 MHz. JOY continued to broadcast via temporary test transmissions on a part-time basis sharing the 90.7 frequency with other community broadcasters. Out of the 20 aspirant community radio licensees in Melbourne, JOY Melbourne was one of only four to be granted a full-time broadcasting licence in 2001. In its application to the Australian broadcasting regulator JOY had applied for a community licence in both the Melbourne-Wide and lesser coverage Melbourne City coverage areas; however JOY Melbourne was successful in the Melbourne City licence area where it succeeded against one competing applicant known as City-FM. JOY Melbourne commenced full-time broadcasting on its permanent licence in January 2002 on its current frequency of 94.9 MHz.
In July 2008, after 14 years above a hardware store at 268 Coventry Street, South Melbourne, JOY 94.9 relocated to Level 9, 225 Bourke Street, Melbourne as part of the City of Melbourne's "City Village" initiative. See also'JOY Timeline'1993 JOY begins broadcasting on World AIDS Day on 90.7fm. The first words spoken are by founder John Oliver, "Can I have a cup of coffee and we’ll get going?" The first song played is by Jimmy Barnes. Our first "official" tracks is Kylie Minogue’s Celebration. 1995 JOY’s first album "The Strip – Pride and JOY" is released. 1996 JOY’s first full outside broadcast takes place from the window of "The Outlook" in Commercial Road, Prahran – continuous for three weeks, 24 hours a day. 1998 Paul Terdich is appointed as JOY Station Manager and oversees the stations initial growth and the stations successful application for a full-time licence. He stays for 10 years. JOY shares the 90.7 frequency with Muslim radio so listeners could wake up one morning with disco divas and the next be called to Islamic prayer.
2001 JOY is granted its full-time licence by the ABA in December 2002 JOY begins full-time broadcasting on new frequency 94.9fm. JOY receives a grant from the Foundation for Young Australians to train same-sex attracted youth in radio. Six years more than 70 young people have passed through the FYA program. 2003 JOY celebrates its 10th birthday. 2004 JOY becomes the largest lesbian community member-based organisation in Australia. 2006 JOY’s full-time licence is renewed. 2007 Stephen Hahn is appointed as JOY CEO Station Manager and overseas the planning to move JOY from South Melbourne to the City Village in Bourke Street, Melbourne. 2008 JOY co-broadcasters from inside the barricades at the 30th Sydney Gay & Lesbian Mardi Gras in conjunction with Sydney station 2SER. In March JOY commenced construction of new broadcast studio at its new home on the top floor of City Village at 225 Bourke St Melbourne and commenced broadcasting from the new location on 13 June. In June JOY launched its member magazine Hear Here.
2009 In July Stephen Hahn resigns as General Manager. In November, Danae Gibson commences as General Manager. On 1 December, JOY 94.9 celebrates 16 years of broadcasting. 2010 Long-time presenter of Allegro Non Troppo, CBAA and JOY Board Member and JOY Melbourne Inc. Life Member Addam Stobbs dies on 16 June 2010.2011 In June, the JOY 94.9 App is released via the iTunes Store allowing people all around the world to take JOY with them, anywhere. In June, Danae Gibson resigns as General Manager to commence as General Manager of Melbourne Queer Film Festival. 1 December – celebrates 18th birthday… 2012 anniversary – 10 years ago today JOY launched full-time broadcasting on its newly allocated frequency – 24 hours, 7 days a week, 365 days a year. And of course with the usual can-do attitude of our team, JOY was ready to go in under 3 weeks, whereas many of the broadcasters at the time took 6 to 12 months to cut-over to full-time on their new frequency. 2013 JOY 94.9 celebrates 20th birthday. 2014 JOY 94.9 celebrates 21st birthday.
JOY 94.9 is the first radio station in Australia to offer programming produced by and aimed at the gay, lesbian & bisexual communities. Programs on JOY incorporate a mix of talkback and specialist culture and lifestyle programs, including announcements promoting community events and support services and key networks supporting the gay and lesbian community. JOY 94.9 operates a news service covering mainstream news events and issues as well those concerning the gay and lesbian community and its long-running current affairs flagship, Saturday Magazine, continues to broadcast on Saturdays. The station is staffed by over 250 volunteers. JOY 94.9 utilises online streaming audio to reach the gay and lesbian audience in the rest of Melbourne and the world. All JOY 94.9 presenters perform their roles in voluntary capacities. JOY plays a wide array of music, with variations including techno, women's music, euro-house, Easy Listening, Soft Rock, Pop, jazz, trance, independent music, folk, hardcore metal, retro, brit pop, R&B, Hip Hop, Soul and more.
The backbone of JOY's connecting to the Gay communities is a weekday midday series of specialist programming introducing informed commentary to the JOY listener. Supplementing this day-time content is predominantly chat-based specialist progr
A slogan is a memorable motto or phrase used in a clan, commercial and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The Oxford Dictionary of English defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan has the attributes of being memorable concise and appealing to the audience. The word slogan is derived from slogorn, an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the visual to the chanted and the vulgar, their simple rhetorical nature leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's research states that, "English-speaking people began using the term by 1704." The term at that time meant "the distinctive note, phrase or cry of any person or body of persons." Slogans were common throughout the European continent during the Middle Ages.
Crimmins' research suggests that brands are an valuable corporate asset, can make up a lot of a business's total value. With this in mind, if we take into consideration Keller's research, which suggests that a brand is made up of three different components; these include, name and slogan. Brands names and logos both can be changed by the way. Therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message clear and concise. Dass, Kohli, & Thomas' research suggests that there are certain factors that make up the likability of a slogan; the clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the service it is portraying; the creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.
Advertisers must keep into consideration these factors when creating a slogan for a brand, as it shows a brand is a valuable asset to a company, with the slogan being one of the three main components to a brands' image. The original usage refers to the usage as a clan motto among Highland clans. Marketing slogans are called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, claims or pay-offs. "Sloganeering" is a derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the service or cause that it is representing, it written as a song. Slogans are used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the production aspect that helps create an image for the product, service or cause it's representing.
A slogan can be a few simple words used to form a phrase. In commercial advertising, corporations will use a slogan as part of promotional activity. Slogans can become a global way of identifying good or service, for example Nike's slogan'Just Do It' helped establish Nike as an identifiable brand worldwide. Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase; the slogan is used by companies to affect the way consumers view their product compared to others. Slogans can provide information about the product, service or cause its advertising; the language used in the slogans is essential to the message. Current words used can trigger different emotions; the use of good adjectives makes for an effective slogan. When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides. A slogan's message can include information about the quality of the product.
Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, real, great, perfect and pure. Slogans can influence. Slogans offer information to consumers in an creative way. A slogan can be used for a powerful cause; the slogan can be used to raise awareness about a current cause. A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience. Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. "It is well known that the text a human hears or reads constitutes 7% of the received information. As a result, any slogan possesses a support
3AW is a talkback radio station based in Melbourne. It is broadcast on 693 kHz AM, it began transmission on 22 February 1932 as Melbourne's fifth commercial radio station. The station is operated by Macquarie Radio Network. 3AW was created when a company formed by Allans, J. C. Williamson's and David Syme was granted a radio broadcasting licence, with the first broadcast on 22 February 1932; the "AW" in 3AW comes from the names of part-owners "Allans" and "J. C. Williamson". 3AW's first studio was situated in Melbourne. 3AW's original broadcast frequency was 1425 kHz and changed to 1280 kHz on 1 September 1935 as part of a national reshuffle of the radio broadcasting spectrum. On 23 November 1978 the station changed to 1278 kHz with the introduction of 9 kHz spacing on the AM band. Due to poor reception problems, at 7:15 a.m. on 1 May 2006, 3AW swapped with its sister station Magic 1278 to its present frequency of 693 kHz. The station's broadcast signal originates from a transmitter in Werribee. 3AW studios are located at Media House, 655 Collins Street, Docklands, in Melbourne and shares facilities with Magic 1278, Fairfax Digital, The Australian Financial Review and The Age newspaper.
The studios were located at Bank Street, South Melbourne from 1991 until March 2010. In April 2007, 3AW introduced cameras into their main studio so that fans, via the 3AW website, can watch the program being broadcast, as well as listen; the cameras do not operate during commercial breaks, or outside broadcasts. In August 2009, 3AW "went digital", offering a superior quality sound and other features, for those with digital receivers. Stations utilising the digital signal can offer multi-channels and interactive features; the digital format used in Australia is DAB+ a superior technology to other digital formats. In October 2011 and mid 2012, 3AW introduced an application for tablets; the application allows users to listen to the current program, read or listen to current news articles, get weather updates, contact the station via phone, Twitter or Facebook and has an alarm clock feature.'3AW Football' is the brand under which 3AW broadcasts Australian rules football and the station broadcasts football on all AFL match days.
3AW Football dates back to before 1960 and legendary commentators such as Norman Banks and Harry Beitzel have spent time calling games at 3AW. Rex Hunt called football at 3AW for 21 years before moving to rival Triple M in 2010. Matthew Lloyd and Dr Peter Larkins joined 3AW Football in 2012; the team for 2013 had a number of changes too. Stephen Quartermain called on weekends, alongside either Tim Lane or Tony Leonard and the expert commentators. Cameron Ling has an expert commentary role on Friday nights, Saturday afternoons and Sunday afternoons. 2014 saw the departure of Stephen Quartermain, now the chief newsreader at Network Ten Melbourne and the recruitment of Nathan Brown as a ball-by-ball commentator for Saturday night and Sunday twilight matches. ¹left at the end of 2013 season On 1 November 2013, 3AW's parent company, Fairfax Radio Network, announced that it had signed a five-year non-exclusive contract commencing with the 2013/2014 Australian cricket season, to broadcast the Boxing Day and Sydney Test matches, all One Day Internationals, the Big Bash League and International T20 matches on network stations including 3AW.
Subsequently, in December 2013, FRN decided on an earlier start to their coverage by including the Perth test match which commenced on 13 December 2013. Fairfax stated that "Fairfax Radio Network will bring to its coverage more than 60 years’ experience of broadcasting sport, assembling a star-studded commentary line up"; the coverage will provide a ball-by-ball commentary of all broadcast matches. The commentary team is anchored by Tim Lane and Bruce Eva, together with a panel consisting of the following experts In the sixth ratings survey for 2014, released 30 September 2014, 3AW came first with a 13.8% market share followed by 774 ABC with 11.4% and Fox FM with 8.2%. In this survey 3AW won every timeslot. In the fifth ratings survey for 2014, released 26 August 2014, 3AW came first with a 14% market share followed by 774 ABC with 12% and Fox FM with 8.0%. In the fourth survey, 3AW lost its No. 1 station rating, scoring a 13.0% market share against 774 ABC's 13.4% share with Gold 104.3 FM third on 7.4%.
In the first survey for 2014, released on 11 March 2014, 3AW was the No. 1 station scoring an 11.9% market share followed by 774 ABC's 10.6% share with Fox FM third on 8.5%. This survey was the first for new ratings supplier GfK Group, the company that has taken over the running of surveys from Nielsen ratings which produced the surveys for 66 years; the final ratings survey for 2013 and the last to be conducted by Nielsen, saw 3AW complete five years as Melbourne’s number one radio station with 40 consecutive survey wins. In 1996, drive-time host Paul Barber was dismissed for telling listeners to boycott the Nine Network program, A Current Affair over the treatment of the Paxton family, he was dismissed. In 1999, presenter Bruce Mansfield was sacked after it emerged that he had received benefits in exchange for giving favourable comments and interviews to companies on-air without proper prior disclosure, he returned to the station as its night-time presenter in 2001. Former presenter Steve Price was tricked into accepting fake ecstasy tablets pressed with "3AW" from comedian John Safran as part of Safran's television show.
List of Australian radio stations Rumour File 3AW Article with 3AW/3EE Change-over photos and audio