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Industry Retail
Founded 1987
Headquarters Paris, France
Products Apparel
Website www.apc.fr

A.P.C. is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris. A.P.C. stands for Atelier de Production et de Création.


The brand is known for its minimalist designs, its clothing features clean lines and simple patterns. Logos are rarely visible, as well, its clothing tends to incorporate the characteristics of military garments.

One of the brand's most popular products is its raw-denim selvage jeans, their jeans are popular among denim enthusiasts, as they are Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts to achieve a lot of wear and fading quite quickly if they wish.

The fit of APC clothing derives from Touitou's distaste for the loose-fitting clothes of his contemporaries.[1]


At first, the brand was distributed fairly exclusively. Recently,[when?] it has expanded significantly, opening many stores worldwide.[citation needed] In addition to the flagship store in Paris, stores can be found in Antwerp, Berlin, Fukuoka, Kobe, London, Norway, Osaka, San Francisco,[2] New York City,[3] two in Hong Kong, Tokyo, Los Angeles, Sydney, and in Melbourne.


  1. ^ Fischer, David (October 16, 2009). "Selectism Q&A - APC's Jean Touitou". Selectism. Retrieved 24 July 2013. 
  2. ^ Berlinger, Max (May 24, 2016). "A.P.C.'s Slick New San Francisco Shop Has Great Menswear, Zero Trends". GQ. Retrieved 14 July 2016. 
  3. ^ Kane, Florence (February 15, 2010). "New York In The Moment: Jean Touitou, APC in SoHo, 12:05 P.M." Vogue Daily. Retrieved 24 July 2013. 

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