Condé Nast Inc. is an American mass media company founded in 1909 by Condé Montrose Nast, based at One World Trade Center and owned by Advance Publications. The company attracts more than 164 million consumers across its 19 brands and media: Allure, Architectural Digest, Ars Technica, Bon Appétit, Condé Nast Traveler, Glamour, Golf Digest, GQ, Self, Teen Vogue, The New Yorker, Vanity Fair, Vogue, W and Wired. Robert A. Sauerberg Jr. is Condé Nast's current chief president. US Vogue editor-in-chief Anna Wintour serves as the current artistic director of Condé Nast; the company launched Condé Nast Entertainment in 2011 to develop film and digital video programming. Condé Montrose Nast, a New York City-born publisher, launched his magazine empire in 1909 with the purchase of Vogue, first created in 1892 as a New York weekly journal of society and fashion news. At first, Nast published the magazine under Vogue Company and did not incorporate Condé Nast until 1923, he had a flair for nurturing elite readers as well as advertisers and upgraded Vogue, sending the magazine on its path of becoming a top fashion authority.
Nast's portfolio expanded to include House & Garden, Vanity Fair and American Golfer. The company introduced British Vogue in 1916, Condé Nast became the first publisher of an overseas edition of an existing magazine. Condé Nast is considered to be the originator of the "class publication," a type of magazine focused on a particular social group or interest instead of targeting the largest possible readership, its magazines focus on a wide range of subjects, including travel, home and other interests, with fashion the larger portion of the company's focus. Nast opened a printing press in 1924, which closed in 1964 to make way for more centrally located sites capable of producing higher volumes. During the Great Depression, Condé Nast introduced innovative typography and color. Vogue's first full color photograph was featured on the cover in 1932, marking the year when Condé Nast began replacing fashion drawings on covers with photo illustrations―an innovative move at the time. Glamour, launched in 1939, was the last magazine introduced to the company by Nast, who died in 1942.
In 1959, Samuel I. Newhouse bought Condé Nast for US$5 million as an anniversary gift for his wife Mitzi, who loved Vogue, he merged it with the held holding company Advance Publications. His son, S. I. Newhouse, Jr. known as "Si," became chairman of Condé Nast in 1975. The Newhouse era at Condé Nast launched a period of acquisitions, overhauls of existing magazines and the founding of new publications. In January 2000, Condé Nast moved from 350 Madison Avenue to 4 Times Square, which at the time was the first skyscraper built in New York City since 1992 and boasted a Frank Gehry cafeteria; the move was viewed as contributing to the transformation of Times Square. In the same year, Condé Nast purchased Fairchild Publications, home to W and WWD, from the Walt Disney Company. In 2001, Condé Nast bought Golf Digest and Golf World from The New York Times Company for US$435 million. On October 5, 2009, Condé Nast announced the closure of three of its publications: Cookie, Modern Bride, Elegant Bride.
Gourmet ceased monthly publication with its November 2009 issue. In print, Gourmet continues in the form of special editions on cookbooks. Other Condé Nast titles were shut down as well; the company folded the women's magazine Jane with its August issue in 2007 and shut down its website. One of Condé Nast's oldest titles, the American edition of House and Garden, ceased publication after the December 2007 issue. Portfolio and Domino were folded as well. Condé Nast has made some notable acquisitions. On October 31, 2006, Condé Nast acquired the content aggregation site Reddit, spun off as a wholly owned subsidiary in September 2011. On May 20, 2008, the company announced its acquisition of a popular technology-oriented website, Ars Technica. In July 2010, Robert Sauerberg became Condé Nast's president. In May 2011, Condé Nast was the first major publisher to deliver subscriptions for the iPad, starting with The New Yorker. In the same month, Next Issue Media, a joint venture formed by five U. S. publishers including Condé Nast, announced subscriptions for Android devices available for the Samsung Galaxy Tab.
In June 2011, Condé Nast announced that it would relocate its headquarters to One World Trade Center in 2015. In September 2011, Condé Nast said; the company launched Conde Nast Entertainment in 2011 to develop film and digital video programming. In May 2013, CNÉ's Digital Video Network debuted, featuring web series for such publications as Glamour and GQ. Wired joined the Digital Video Network with the announcement of five original web series including the National Security Agency satire Codefellas and the animated advice series Mister Know-It-All. In late October 2013, the company ceased its unpaid internship program. In November 2014, Condé Nast moved into One World Trade Center, where its new headquarters is located. On September 14, 2015, the company announced Robert A. Sauerberg Jr. was appointed as its chief executive officer and will remain its president.
The Birmingham News
The Birmingham News is the principal newspaper for Birmingham, United States, the largest newspaper in Alabama. The paper is owned by Advance Publications, was a daily newspaper from its founding through September 30, 2012; the next day, the News and its two sister Alabama newspapers, the Press-Register in Mobile and The Huntsville Times, moved to a thrice-weekly print-edition publication schedule. The Times-Picayune of New Orleans an Advance newspaper went to thrice-weekly on the same day; the Birmingham News was launched on March 14, 1888, by Rufus N. Rhodes as The Evening News, a four-page paper with two reporters and $800 of operating capital. At the time, the city of Birmingham was only 17 years old, but was an booming industrial city and a beacon of the "New South" still recovering from the aftermath of the American Civil War and Reconstruction. Newspapers joined with industrial tycoons and real-estate speculators in relentless boosterism of the new city. Prior to starting the paper, Rhodes worked as editor of the city's Daily Herald.
However, he and the publisher had a falling out over a proposed public works project. Rhodes supported construction of a viaduct across "Railroad Reservation" dividing north and south Birmingham; the Herald's publisher opposed the project. The dispute ended with Rhodes leaving to launch the News with the slogan "Great is Birmingham and The News is its Prophet!" The "News Bridge" was dedicated on July 4, 1891, which Rhodes' paper hailed as the "grandest of all municipal achievements of great and glorious Birmingham." The News circulation grew from 628 in 1888 to more than 7,000 in 1891, when it became the largest daily in Alabama and won the contract to publish the General Laws of Alabama. The name changed first to The Evening News The Daily News, and, in 1895, The Birmingham News; the newspaper continued to grow, reaching a circulation of 17,000 in 1909. Staunchly progressive in its political stance, the News supported a straight-ticket Democrat platform in election seasons and championed progressive causes such as prohibition.
The News led the drumbeat for the "Greater Birmingham" movement to annex suburban communities. The successful campaign caused the population of the City of Birmingham to grow from 40,000 in 1900 to 138,685 in 1910, at which time Birmingham was the third largest city in the South; that same year, Rhodes died and was succeeded by his vice-president and general manager, Victor H. Hanson. Hanson, only 33 years old, was an accomplished newspaperman, having at age 11 founded the City Item in Macon, which he sold four years for $2,500. Hanson helped modernize the newspaper's format and operations and oversaw an increase in subscriptions from 18,000 in 1910 to 40,000 in 1914, when he boldly claimed the title of "The South's Greatest Newspaper". In 1912, the evening paper launched a Sunday edition in direct competition with the morning Age-Herald. By 1920, the News dominated the lucrative Sunday market, its edition had a circulation of 48,055, compared to 29,795 for the Age-Herald. In 1917 the News moved to a new six-story Jacobean-style office building on the corner of 4th Avenue North and 22nd Street.
At the time of the move, the News published this opinion: "The News is proud of its new home and believes it to be the handsomest and best equipped in the entire South. Publishers from other cities have been kind enough to say that nowhere in the land was there a more adequate and efficient newspaper plant. Many thousands of dollars have been expended with that end in view." A year the paper made good use of its new space by purchasing the rival Birmingham Ledger, increasing the size of its staff to 748 and its circulation to 60,000. In 1927 the Birmingham Age-Herald was sold to Hanson. In 1950 Scripps-Howard, which owned the Birmingham Post, bought the Age-Herald but entered into a joint-operating agreement that moved the new Birmingham Post-Herald into the Birmingham News building; the News press printed both papers and handled advertising and subscriptions sales while the editorial and reporting staffs remained independent. The agreement lasted until the Post-Herald ceased publication in September 2005, leaving the News as Birmingham's only daily newspaper.
In 1956, the Hanson family sold the News to S. I. Newhouse Sr.'s Advance Publications in New York for $18 million, the largest sum, paid at the time for a daily newspaper. The held Advance continues to own the News as well as The Huntsville Times and Mobile's Press-Register, the three largest newspapers in Alabama, as well as their shared website, al.com. In 1997, the News Company switched the morning and evening publications, making the News the morning paper and the Post-Herald the evening paper; this move reinforced the News's preeminent role. On August 10, 2006 the News cut the ribbon on their new headquarters building across 4th Avenue from their 1917 plant; the $25 million, 4-story, 110,000-square-foot brick and limestone building, designed by Williams-Blackstock Architects, borrows several details from the older building and is bisected by a glass atrium. The 1917 building was demolished in 2008 in order to make room for a surface parking lot serving employees of the paper; the lot is between the facility that houses The Birmingham News presses.
On January 22, 2013, Alabama Media Group announced it was selling the building, saying the high-tech and open facility was not conducive to its digital-first, print-last operations. In 2009, Advance Publications' three Alabama newspapers were organized into the Advance Alabama Group, headed by Ricky Mathews
Collage is a technique of an art production used in the visual arts, where the artwork is made from an assemblage of different forms, thus creating a new whole. A collage may sometimes include magazine and newspaper clippings, paint, bits of colored or handmade papers, portions of other artwork or texts and other found objects, glued to a piece of paper or canvas; the origins of collage can be traced back hundreds of years, but this technique made a dramatic reappearance in the early 20th century as an art form of novelty. The term collage was coined by both Georges Braque and Pablo Picasso in the beginning of the 20th century when collage became a distinctive part of modern art. Techniques of collage were first used at the time of the invention of paper in China, around 200 BC; the use of collage, wasn't used by many people until the 10th century in Japan, when calligraphers began to apply glued paper, using texts on surfaces, when writing their poems. The technique of collage appeared in medieval Europe during the 13th century.
Gold leaf panels started to be applied in Gothic cathedrals around the 16th centuries. Gemstones and other precious metals were applied to religious images, to coats of arms. An 18th-century example of collage art can be found in the work of Mary Delany. In the 19th century, collage methods were used among hobbyists for memorabilia and books. Many institutions have attributed the beginnings of the practice of collage to Picasso and Braque in 1912, early Victorian photocollage suggest collage techniques were practiced in the early 1860s. Many institutions recognize these works as memorabilia for hobbyists, though they functioned as a facilitator of Victorian aristocratic collective portraiture, proof of female erudition, presented a new mode of artistic representation that questioned the way in which photography is truthful. In 2009, curator Elizabeth Siegel organized the exhibition: Playing with Pictures at the Art Institute Chicago to acknowledge collage works by Alexandra of Denmark and Mary Georgina Filmer among others.
The exhibition traveled to The Metropolitan Museum of Art and The Art Gallery of Ontario. Despite the pre-twentieth-century use of collage-like application techniques, some art authorities argue that collage, properly speaking, did not emerge until after 1900, in conjunction with the early stages of modernism. For example, the Tate Gallery's online art glossary states that collage "was first used as an artists' technique in the twentieth century.". According to the Guggenheim Museum's online art glossary, collage is an artistic concept associated with the beginnings of modernism, entails much more than the idea of gluing something onto something else; the glued-on patches which Braque and Picasso added to their canvases offered a new perspective on painting when the patches "collided with the surface plane of the painting." In this perspective, collage was part of a methodical reexamination of the relation between painting and sculpture, these new works "gave each medium some of the characteristics of the other," according to the Guggenheim essay.
Furthermore, these chopped-up bits of newspaper introduced fragments of externally referenced meaning into the collision: "References to current events, such as the war in the Balkans, to popular culture enriched the content of their art." This juxtaposition of signifiers, "at once serious and tongue-in-cheek," was fundamental to the inspiration behind collage: "Emphasizing concept and process over end product, collage has brought the incongruous into meaningful congress with the ordinary." Collage in the modernist sense began with Cubist painters Georges Pablo Picasso. According to some sources, Picasso was the first to use the collage technique in oil paintings. According to the Guggenheim Museum's online article about collage, Braque took up the concept of collage itself before Picasso, applying it to charcoal drawings. Picasso adopted collage after: "It was Braque who purchased a roll of simulated oak-grain wallpaper and began cutting out pieces of the paper and attaching them to his charcoal drawings.
Picasso began to make his own experiments in the new medium."In 1912 for his Still Life with Chair Caning, Picasso pasted a patch of oilcloth with a chair-cane design onto the canvas of the piece. Surrealist artists have made extensive use of collage. Cubomania is a collage made by cutting an image into squares which are reassembled automatically or at random. Collages produced using a similar, or identical, method are called etrécissements by Marcel Mariën from a method first explored by Mariën. Surrealist games such as parallel collage use collective techniques of collage making; the Sidney Janis Gallery held an early Pop Art exhibit called the New Realist Exhibition in November 1962, which included works by the American artists Tom Wesselmann, Jim Dine, Robert Indiana, Roy Lichtenstein, Claes Oldenburg, James Rosenquist, George Segal, Andy Warhol. It followed the Nouveau Réalisme exhibition at the Galerie Rive Droite in Paris, marked the international debut of the artists who soon gave rise to what came to be called Pop Art in Britain and The United States and Nouveau Réalisme on the European continent.
Many of these artists used collage techniques in their work. Wesselmann took part in the New Realist show with some reservations, exhibiting two 1962 works: Still life #17 and Still life
Vogue is a fashion and lifestyle magazine covering many topics including fashion, culture and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later; the British Vogue was the first international edition launched in 1916, while the Italian version has been called the top fashion magazine in the world. As of today, there are 23 international editions. In 1892, Arthur Baldwin Turnure, an American business man, founded Vogue as a weekly newspaper in the United States, sponsored by Kristoffer Wright. Turnure's intention was to create a publication that celebrated the "ceremonial side of life". From its inception, the magazine targeted the new New York upper class. Vogue glamorously "recount their habits, their leisure activities, their social gatherings, the places they frequented, the clothing they wore...and everyone who wanted to look like them and enter their exclusive circle." The magazine at this time was concerned with fashion, with coverage of sports and social affairs included for its male readership.
Despite the magazine's content, it grew slowly during this period. Condé Montrose Nast purchased Vogue in 1905 one year before Turnure's death and grew the publication, he started Vogue overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, in turn the price was soon raised; the magazine's number of publications and profit increased under Nast's management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. According to Condé Nast Russia, after the First World War made deliveries in the Old World impossible, printing began in England; the decision to print in England proved to be successful causing Nast to release the first issue of French Vogue in 1920. The magazine's number of subscriptions surged during the Great Depression, again during World War II. During this time, noted critic and former Vanity Fair editor Frank Crowninshield served as its editor, having been moved over from Vanity Fair by publisher Condé Nast.
In July 1932, American Vogue placed its first color photograph on the cover of the magazine. The photograph was taken by photographer Edward Steichen and portrays a woman swimmer holding a beach ball in the air. Laird Borrelli notes that Vogue led the decline of fashion illustration in the late 1930s, when they began to replace their celebrated illustrated covers, by artists such as Dagmar Freuchen, with photographic images. Nast was responsible for introducing color printing and the "two-page spread." He impacted the magazine and turned it into a "successful business" and the "women's magazine we recognize today" and increased the sales volumes until his death in 1942. In the 1960s, with Diana Vreeland as editor-in-chief and personality, the magazine began to appeal to the youth of the sexual revolution by focusing more on contemporary fashion and editorial features that discussed sexuality. Toward this end, Vogue extended coverage to include East Village boutiques such as Limbo on St. Mark's Place, as well as including features of "downtown" personalities such as Andy Warhol's "Superstar" Jane Holzer's favorite haunts.
Vogue continued making household names out of models, a practice that continued with Suzy Parker, Jean Shrimpton, Lauren Hutton, Marisa Berenson, Penelope Tree, others. In 1973, Vogue became a monthly publication. Under editor-in-chief Grace Mirabella, the magazine underwent extensive editorial and stylistic changes to respond to changes in the lifestyles of its target audience. Mirabella states that she was chosen to change Vogue because "women weren't interested in reading about or buying clothes that served no purpose in their changing lives." She was selected to make the magazine appeal to "the free, working, "liberated" woman of the seventies. She changed the magazine by adding text with interviews, arts coverage, serious health pieces; when that type of stylistic change fell out of favor in the 1980s, Mirabella was brutally fired. Her take on it: "For a magazine devoted to style, this was not a stylish way of telling me." In July 1988, after Vogue had begun to lose ground to three-year-old upstart Elle, Anna Wintour was named editor-in-chief.
Noted for her trademark bob cut and sunglasses, Wintour sought to revitalize the brand by making it younger and more approachable. Wintour's influence allowed the magazine to maintain its high circulation, while staff discovered new trends that a broader audience could conceivably afford. For example, the inaugural cover of the magazine under Wintour's editorship featured a three-quarter-length photograph of Michaela Bercu, an Israeli model, wearing a bejeweled Christian Lacroix jacket and a pair of jeans, a departure from her predecessors' tendency to portray a woman's face alone; as fashion editor Grace Coddington wrote in her memoirs, the cover "endorsed a democratic new high/low attitude to dressing, added some youthful but sophisticated raciness, garnished it with a dash of confident energy and drive that implied getting somewhere fast. It was quintessential Anna." Throughout her reign at Vogue, Wintour accomplished her goals to revitalize the magazine and managed to produce some large editions of the magazine.
In fact, the "September 2004 edition c
The Express-Times is a daily newspaper based in Easton, with an emphasis on local news in the Lehigh Valley. The paper has won awards in Pennsylvania. Thomson Newspapers bought The Express of Easton in 1983; the paper took on its current name when the Globe-Times of Bethlehem, Pennsylvania merged with The Express. MediaNews Group bought The Express-Times from Thomson in 1994. Current owner Advance Publications bought MediaNews' New Jersey and Pennsylvania newspapers in 2000. Express-Times content can be found online at lehighvalleylive.com. Lily Kirov, Sales Director Jim Deegan and Vice President of News The Express-Times publishes zoned editions and delivers to Lehigh and Northampton counties in Pennsylvania and Hunterdon counties in New Jersey. First printed 1855 as The Easton Daily Express, the name changed to The Easton Express in 1917 and was abbreviated to The Express in 1973. In 1991, The Express merged with The Globe-Times of Bethlehem to become The Express-Times; the Express-Times has four editorial sections: Front: Local and world news Valley: Local news and obituaries from the Lehigh Valley Sports: Local and national sports Today: Local and national arts & entertainment Editorials, comics and puzzles appear each day.
The following are inserted into The Express-Times during the week. Friday: Exposed, an entertainment tabloid Saturday: Real Estate, a real estate guide Sunday: Sunday Morning, a features section, news from The Wall Street Journal and full color comics; the Express-Times publishes a weekly, The US, based in Nazareth, Pennsylvania. Media in the Lehigh Valley Express-Times online site, LehighValleyLive.com
The Times-Picayune is an American newspaper published in New Orleans, since January 25, 1837. The current publication is the result of the 1914 merger of The Picayune with the Times-Democrat. However, under competitive pressure from a new New Orleans edition of The Advocate, the Times-Picayune resumed daily publication in 2014; the paper and the NOLA.com website form the NOLA Media Group division of Advance Publications. The paper was awarded the Pulitzer Prize for Public Service in 2006 for its coverage of Hurricane Katrina. Four of The Times-Picayune’s staff reporters received Pulitzers for breaking-news reporting for their coverage of the storm; the paper funds the Edgar A. Poe Award for journalistic excellence, presented annually by the White House Correspondents' Association. Established as The Picayune in 1837 by Francis Lumsden and George Wilkins Kendall, the paper's initial price was one picayune, a Spanish coin equivalent to 6¼¢. Under Eliza Jane Nicholson, who inherited the struggling paper when her husband died in 1876, the Picayune introduced innovations such as society reporting, children's pages, the first women's advice column, written by Dorothy Dix.
Between 1880 and 1890, the paper more than tripled its circulation. The paper became The Times-Picayune after merging in 1914 with its rival, the New Orleans Times-Democrat. In 1962, Samuel Irving Newhouse, Sr. bought the morning daily The Times-Picayune and the other remaining New Orleans daily, the afternoon States-Item. The papers were merged on June 2, 1980 and were known as The Times-Picayune/States-Item until September 30, 1986. In addition to the flagship paper, specific community editions of the newspaper are circulated and retain the Picayune name, such as the Gretna Picayune for nearby Gretna, Louisiana; the paper is a part of Advance Publications, owned by the Newhouse family, is operated through Advance's NOLA Media Group unit along with its sister website, NOLA.com. In the vernacular of its circulation area, the newspaper is called the T-P. Hurricane Katrina became a significant part of the newspaper's history, not only during the storm and its immediate aftermath, but for years afterward in repercussions and editorials.
As Hurricane Katrina approached on Sunday, August 28, 2005, dozens of the newspaper's staffers who opted not to evacuate rode out the storm in their office building, sleeping in sleeping bags and on air mattresses. Holed up in a small, sweltering interior office space—the photography department—outfitted as a "hurricane bunker," the newspaper staffers and staffers from the paper's affiliated website, NOLA.com, posted continual updates on the internet until the building was evacuated on August 30. With electrical outages leaving the presses out of commission after the storm and web staffers produced a "newspaper" in electronic PDF format. On NOLA.com, tens of thousands of evacuated New Orleans and Gulf Coast residents began using the site's forums and blogs, posting pleas for help, offering aid, directing rescuers. NOLA's nurturing of so-called citizen journalism on a massive scale was hailed by many journalism experts as a watershed, while a number of agencies credited the site with leading to life-saving rescues and reunions of scattered victims after the storm.
After deciding to evacuate on Tuesday, August 30, because of rising floodwaters and possible security threats, the newspaper and web staff set up operations at The Houma Courier and in Baton Rouge, on the Louisiana State University campus. A small team of reporters and photographers volunteered to stay behind in New Orleans to report from the inside on the city's struggle and desperation, they worked out of a private residence. The August 30, August 31, September 1 editions were not printed, but were available online, as was the paper's breaking news blog: Hurricane Katrina struck metropolitan New Orleans on Monday with a staggering blow, far surpassing Hurricane Betsy, the landmark disaster of an earlier generation; the storm flooded huge swaths of the city, as well as Slidell on the north shore of Lake Pontchartrain, in a process that appeared to be spreading as night fell. After three days of online-only publication, the paper began printing again, first in Houma, La. and beginning September 15, 2005, in Mobile, Ala..
The paper was awarded the Pulitzer Prize for Public Service in 2006 for its coverage of the storm, four of its staff reporters received the award for breaking news reporting for their coverage of Hurricane Katrina, marking the first time a Pulitzer had been awarded for online journalism. In a January 14, 2006 address to the American Bar Association Communications Lawyers Forum, Times-Picayune editor Jim Amoss commented on the greatest challenge that the staff faced and continued to face as the future of New Orleans is contemplated: For us, Katrina is and will be a defining moment of our lives, a story we'll be telling till the day we die. Being a part of the plot is both riveting and unsettling. We don't yet know the end of this story... It's the story of our lives, we must both live and chronicle it. On May 24, 2012, the paper's owner, Advance Publications, announced that the print edition of the Times-Picayune would be published three days a week beginning at the end of September. News of the change was first revealed the night before in a blog post by New York Times media writer Dav
Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, politics. Owned by Condé Nast, it is headquartered in San Francisco and has been in publication since March/April 1993. Several spin-offs have been launched, including Wired UK, Wired Italia, Wired Japan, Wired Germany. Condé Nast's parent company Advance Publications is the major shareholder of Reddit, an internet information conglomeration website. In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint." From its beginning, the strongest influence on the magazine's editorial outlook came from techno-utopian cofounder Stewart Brand and his associate Kevin Kelly. From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine.
In 2006, Condé Nast bought Wired News for $25 million. Wired contributor Chris Anderson is known for popularizing the term "the Long Tail", as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space, opened up by new media; the magazine coined the term "crowdsourcing", as well as its annual tradition of handing out Vaporware Awards, which recognize "products and other nerdy tidbits pitched and hyped, but never delivered". The magazine was founded by American journalist Louis Rossetto and his partner Jane Metcalfe, along with Ian Charles Stewart, in 1993 with initial backing from software entrepreneur Charlie Jackson and eclectic academic Nicholas Negroponte of the MIT Media Lab, a regular columnist for six years, wrote the book Being Digital, founded One Laptop per Child.
The founding designers were John Plunkett and Barbara Kuhr, beginning with a 1991 prototype and continuing through the first five years of publication, 1993–98. Wired, which touted itself as "the Rolling Stone of technology", made its debut at the Macworld conference on January 2, 1993. A great success at its launch, it was lauded for its vision, originality and cultural impact. In its first four years, the magazine won two National Magazine Awards for General Excellence and one for Design; the founding executive editor of Wired, Kevin Kelly, was an editor of the Whole Earth Catalog and the Whole Earth Review and brought with him contributing writers from those publications. Six authors of the first Wired issue had written for Whole Earth Review, most notably Bruce Sterling and Stewart Brand. Other contributors to Whole Earth appeared in Wired, including William Gibson, featured on Wired's cover in its first year and whose article "Disneyland with the Death Penalty" in issue 1.4 resulted in the publication being banned in Singapore.
Wired cofounder Louis Rossetto claimed in the magazine's first issue that "the Digital Revolution is whipping through our lives like a Bengali typhoon," yet despite the fact that Kelly was involved in launching the WELL, an early source of public access to the Internet and earlier non-Internet online experience, Wired's first issue de-emphasized the Internet and covered interactive games, cell-phone hacking, digital special effects, military simulations, Japanese otaku. However, the first issue did contain a few references to the Internet, including online dating and Internet sex, a tutorial on how to install a bozo filter; the last page, a column written by Nicholas Negroponte, was written in the style of an email message but contained fake, non-standard email addresses. By the third issue in the fall of 1993, the "Net Surf" column began listing interesting FTP sites, Usenet newsgroups, email addresses, at a time when the numbers of these things were small and this information was still novel to the public.
Wired was among the first magazines to list the email address of its contributors. Associate publisher Kathleen Lyman was brought on board to launch Wired with an advertising base of major technology and consumer advertisers. Lyman, along with Simon Ferguson, introduced revolutionary ad campaigns by a diverse group of industry leaders—such as Apple Computer, Sony, Calvin Klein, Absolut—to the readers of the first technology publication with a lifestyle slant; the magazine was followed by a companion website, a book publishing division, a Japanese edition, a short-lived British edition. Wired UK was relaunched in April 2009. In 1994, John Battelle, cofounding editor, commissioned Jules Marshall to write a piece on the Zippies; the cover story broke records for being one of the most publicized stories of the year and was used to promote Wired's HotWired news service. HotWired spawned websites Webmonkey, the search engine HotBot, a weblog, Suck.com. In June 1998, the magazine launched a stock index, the Wired Index, called the Wired 40 since July 2003.
The fortune of the magazine and allied enterprises corresponded to that of the dot-com bubble. In 1996, Rossetto and the other participants in Wired Ventures attempted to take the company public with an IPO; the initial attempt had to be withdraw