Motivate (company)

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Formerly called
Alta Bicycle Share
Privately held
Headquarters New York, NY, United States
Area served
United States, Australia, & Canada
Key people
Jay Walder (President and CEO)
Services Bicycle-sharing system operator
Number of employees
700+[1] (2017)

Motivate (formerly Alta Bicycle Share)[2][3][4] (also known as Motivate International Inc.) is a company based in New York City that operates bicycle sharing systems in the United States, Canada, and Australia.[5] The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Motivate was listed in Fast Company's "World's Most Innovative Companies" for 2014 under its previous name.[6]

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.[7][8][9][10][11]

Currently operating systems[edit]

Motivate currently operates 9 systems in public-private partnerships with local governments:

Discontinued operating systems[edit]

Systems suppliers[edit]

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions[24] for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.

See also[edit]


  1. ^ "Staff". Retrieved 8 February 2017. 
  2. ^ "Company that owns Divvy changes corporate name to Motivate". Chicago Tribune. 13 Jan 2015. 
  3. ^ "U.S. News | National News - ABC News". Retrieved 2015-11-18. 
  4. ^ "Hubway's Operator is Changing its Name to 'Motivate'". BostInno. 14 Jan 2015. 
  5. ^ "Locations | Motivate". Retrieved 2015-11-18. 
  6. ^ ""Most Innovative Companies for 2014"". Fast Company. 2014-02-10. Retrieved 2016-07-16. 
  7. ^ Chabán, Matt V. (28 October 2014). "New Leader Will Drive Expansion of Citi Bike". The New York Times. 
  8. ^ Rose, Joseph (28 October 2014). "Portland's Alta Bicycle Share sold. What does it mean for city's delayed bike share launch?". Oregon Live. 
  9. ^ Hilkevitch, Jon (28 October 2014). "Company that operates Divvy bike-share program being sold". Chicago Tribune. 
  10. ^ Vaccaro, Adam (28 October 2014). "Company Behind Hubway Bike Share Bought Out". Boston Globe. 
  11. ^ Rouan, Rick (3 Nov 2014). "Transportation Insider: CoGo expected to grow despite purchase". Columbus Dispatch. 
  12. ^
  13. ^ "Bike Chattanooga Bicycle Transit System". Retrieved 2015-11-18. 
  14. ^ Njus, Elliot (August 26, 2016). "136,000 miles in, Biketown bike-share makes its mark on Portland". The Oregonian. Retrieved October 11, 2016. 
  15. ^ "Capital Bikeshare". 2015-10-30. Retrieved 2015-11-18. 
  16. ^ Johnston, Kristine (7 Apr 2014). "Beyond Urban Planning: The Economics of Capital Bikeshare". Georgetown Public Policy Review. Retrieved 16 July 2016. 
  17. ^ "Citi Bike". Retrieved 2015-11-18. 
  18. ^
  19. ^ "Divvy | Chicago". Retrieved 2015-11-18. 
  20. ^
  21. ^
  22. ^
  23. ^ "Melbourne Bike Share". 2010-03-25. Retrieved 2015-11-18. 
  24. ^ "Motivate | We design, deploy and manage bike sharing systems". Retrieved 2015-11-18. 

External links[edit]