Apple TV (software)

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TV
Developer(s)Apple Inc.
Operating systemtvOS, iOS, iPadOS, macOS
Type
Websitewww.apple.com/apple-tv-app/

TV (officially known as the Apple TV app,[1] or just the TV app[1][2][3][4]) is a media player app developed by Apple Inc., originally exclusive to the namesake Apple TV microconsole and devices running iOS,[2] and slated for 2019 offering on Mac computers, numerous smart television models, Roku devices, and Amazon Fire TV devices.[5][6]

It provides a listing of television shows available on video on demand applications from national broadcast networks,[7] it also serves as a media player for television shows and films purchased in the iTunes Store, replacing the "Videos" application on earlier versions of iOS.[8][9] The app was first introduced in the United States, preinstalled on tvOS 10.1 and iOS 10.2 on December 12, 2016. It was later introduced in Australia and Canada in tvOS 11 and iOS 11, on September 19, 2017, and introduced later on Brazil and Mexico in iOS 11.3, on March 30, 2018.

With updates slated for 2019, the app will also function as a central hub for Apple's Apple TV+ service, featuring original content created by Apple and its partners, and its Apple TV Channels service, which will aggregate a la carte video on demand content from popular subscription services including HBO and Showtime.[10][6][11][12]

Features[edit]

Version 2.0 (2019)[edit]

The app contains seven sections which are: Watch Now, Movies, TV Shows, Sports, Kids, Library, and Search.[13][non-primary source needed]

  • Watch Now – Displays top recommendations for movies, television shows, and other suggestions. The section also allows the user to browse for new shows from a rotation of curated lists and the most popular television shows and movies; the user can also browse television shows or movies by category. When a video is selected from the Watch Now section the user is sent to the app which is the source of the content.
  • Movies – Integrates with the iTunes Store to display curated movies
  • TV Shows – Integrates with the iTunes Store to display curated television shows
  • Sports – Displays live and upcoming sporting events (added after initial release)
  • Kids – Displays content aggregated from the Apple TV compatible apps connected to the Apple ID that is suitable for children
  • Library – Allows the user to view movies and television shows purchased through iTunes. The layout is similar to the one with Apple Music in iOS 10.[14]
  • Search – Allows the user to search for television shows and movies. There are trending movies and television shows lists displayed on the Search section.

Version 1.0 (2016)[edit]

The app originally contained five sections which were: Watch Now, Sports, Library, Store and Search.[15][16]

  • Watch Now – Displays top recommendations for movies, television shows, and other suggestions. The section also allows the user to browse for new shows from a rotation of curated lists and the most popular television shows and movies; the user can also browse television shows or movies by category.[17][14] When a video is selected from the Watch Now section the user is sent to the app which is the source of the content.[14]
  • Sports – Displays live and upcoming sporting events (added after initial release)
  • Library – Allows the user to view movies and television shows purchased through iTunes. The layout is similar to the one with Apple Music in iOS 10.[14]
  • Store – Allows the user to find apps that allow the user to see more content in the Watch Now section.[17][14]
  • Search – Allows the user to search for television shows and movies.[15] There are trending movies and television shows lists displayed on the Search section.[14]

Release history[edit]

Region Date Ref.
 United States December 12, 2016 [18][19]
 Australia September 19, 2017 [20]
 Canada
 Norway October 31, 2017 [21]
 Sweden
 France December 8, 2017 [22]
 Germany
 United Kingdom
 Brazil March 30, 2018 [23]
 Mexico

The app is available for tvOS and iOS devices, and is slated for expansion later in 2019 to macOS and even outside of Apple's devices on numerous smart television models, Roku devices, and Amazon Fire TV devices.[5][6]

Apple TV Channels[edit]

Apple TV Channels is a service of Apple Inc. that aggregates content from popular over the top video on demand a la carte subscription services.[10][12] First revealed in March 2019, it is designed to simplify the process of subscribing to and viewing that content by making those services purchasable and accessible in one video content hub, so the consumer need not use each service's own sign-up mechanism or view the content through each service's own app or website;[6][24] the payment method can also be centralized through Apple's own billing service.[24]

Because the content is from paid subscription services, it will be ad-free.[24] Content can also be downloaded to the device for offline viewing, and there is an option to share accounts within families.[24]

The service is designed to compete with Amazon's Prime Video Amazon Channels service, which similarly makes multiple subscription premium networks available in one location.[12]

It can be accessed through Apple's Apple TV app, which is available for the Apple TV microconsole and iOS devices, and is slated for 2019 offering on Mac computers, numerous smart television models, Roku devices, and Amazon Fire TV devices.[5][6]

Apple TV Channels, along with the simultaneously announced Apple TV+ over-the-top ad-free subscription web television service, is part of the company's concerted effort to expand its service revenues by making recurring monthly charge distributed video content available widely to the public.[25][26][27]

Major partners announced include Showtime, HBO, Epix, and CBS All Access;[24] the broad reach of the 1.4 billion Apple devices in use globally, including 900 million iPhones, induced major services, some of which already have their own content distribution systems, to make deals with Apple.[28]

Netflix declined to be involved with the service,[29] with Netflix CEO Reed Hastings saying that Netflix chose not to integrate its service's programming into Apple TV Channels because "we prefer to have our customers watch our content in our service."[28] Viewers might be unaware that the content they were viewing was created or distributed by Netflix, and Netflix would have received little or no data about persons viewing and subscribing to Netflix via Apple TV Channels.[28]

The CEO of AT&T, Randall Stephenson, during an on-stage discussion with CNBC's Andrew Ross Sorkin at a fintech event, pushed back on the suggestion that content providers, like AT&T's HBO – which currently supports tvOS and iOS via HBO Go and HBO Now, that make their video available through Apple TV Channels would "not have the same level of access to the data", to "see what everybody's really watching and be able to make certain decisions", by insisting that AT&T's digital distribution deals provide it "access to data ... critical to advertising delivery, [ ] critical to marketing".[30][31]

References[edit]

  1. ^ a b Apple, Inc. staff (September 2017). "TV App - Apple". Apple. Apple, Inc. Archived from the original on October 7, 2017. Retrieved October 7, 2017.
  2. ^ a b Apple, Inc. staff (October 27, 2016). "Apple unveils new TV app for Apple TV, iPhone and iPad". Apple US. Apple, Inc. Archived from the original on April 29, 2017. Retrieved October 10, 2017.
  3. ^ Apple, Inc. staff (September 12, 2017). "Apple TV 4K brings home the magic of cinema with 4K and HDR - Apple". Apple US. Apple, Inc. Archived from the original on September 12, 2017. Retrieved October 10, 2017.
  4. ^ Apple, Inc. staff (September 22, 2017). "Use the TV app on your Apple TV 4K, Apple TV (4th generation), iPhone, and iPad - Apple Support". Apple. Apple, Inc. Archived from the original on October 15, 2017. Retrieved October 15, 2017.
  5. ^ a b c Dillet, Romain (March 25, 2019). "The Apple TV app to launch on smart TVs, Roku, Fire TV and computers". TechCrunch. Retrieved March 25, 2019.
  6. ^ a b c d e Haselton, Todd (March 25, 2019). "Apple unveils streaming TV services". CNBC. Retrieved March 25, 2019.
  7. ^ Katzmaier, David (October 28, 2016). "3 ways Apple's new TV app will change the viewing experience on Apple TV". CNET. CBS Interactive. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  8. ^ Hall, Zac (December 12, 2016). "Apple releases iOS 10.2 w/ new emoji, Messages effects, US-only TV app, wallpapers, more". 9to5Mac. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  9. ^ Cunningham, Andrew (December 13, 2016). "iOS 10.2 includes new emoji, the TV app, and a big pile of other tweaks". Ars Technica. Condé Nast Inc. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  10. ^ a b Holloway, Daniel (March 25, 2019). "Apple Reveals New TV Streaming Service". Variety.com. Retrieved March 26, 2019.
  11. ^ Miller, Chance (March 25, 2019). "Apple announces 'all-new' TV app with 'Apple TV Channels' and more". 9to5Mac. Retrieved March 25, 2019.
  12. ^ a b c Hardawar, Devindra (March 25, 2019). "Apple TV Channels is an a la carte way to watch your favorite networks". Engadget. Retrieved March 25, 2019.
  13. ^ "Watch movies, TV shows, and live content in the Apple TV app". Apple Support. Retrieved May 26, 2019.
  14. ^ a b c d e f Christoffel, Ryan (December 13, 2016). "TV App Review". MacStories. Federico Viticci & Friends. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  15. ^ a b Dirks, Brent (November 7, 2016). "Apple's TV App Arrives in iOS 10.2 Beta 2". AppAdvice. AppAdvice LLC. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  16. ^ Viticci, Federico (December 13, 2016). "Apple Releases iOS 10.2 with new Emoji, TV App, and More". MacStories. Federico Viticci & Friends. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  17. ^ a b Martin, Taylor (November 22, 2016). "6 tips for getting started with the TV app". CNET. Condé Nast Inc. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  18. ^ Orellana, Vanessa Hand (December 12, 2016). "iOS 10.2: Here are all the new features". CNET. Condé Nast Inc. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  19. ^ Dirks, Brent (December 9, 2016). "The TV App Just Hit the iOS App Store - But There's a Catch". AppAdvice. AppAdvice LLC. Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  20. ^ Moon, Mariella (September 19, 2017). "Apple slowly lets its 'TV' streaming app expand beyond the US". Engadget. Oath Inc. (Verizon Communications). Archived from the original on October 6, 2017. Retrieved October 6, 2017.
  21. ^ Apple Releases First Beta of iOS 11.2 for Developers [Updated]
  22. ^ TV App launches in UK, France, Germany (first look screenshots & video)
  23. ^ iOS 11.3 now available: Here are the best features
  24. ^ a b c d e Miller, Chance (March 25, 2019). "Apple announces 'all-new' TV app with 'Apple TV Channels' and more". 9to5Mac. Retrieved March 25, 2019.
  25. ^ Greenwald, Will (March 26, 2019). "Apple TV Is the Death of Apple TV". PC Magazine. Retrieved March 26, 2019.
  26. ^ Lawrence, Dallas (March 26, 2019). "Apple TV's biggest news isn't about content, it's about screens – you can watch anywhere". VentureBeat. Retrieved March 26, 2019.
  27. ^ Pullen, John Patrick (March 24, 2019). "Apple's Two-Word Plan for the Future of the Internet: Subscribe Now". Forbes. Retrieved March 25, 2019.
  28. ^ a b c Lee, Edmund (March 22, 2019). "Why Netflix Won't Be Part of Apple TV". The New York Times. Retrieved March 26, 2019.
  29. ^ Patten, Dominic (March 25, 2019). "Apple Aims To Topple Netflix & Amazon's Streaming Reign With Today's Big Reveal". Deadline Hollywood. Retrieved March 25, 2019.
  30. ^ Miller, Chance (March 27, 2019). "AT&T's Randall Stephenson discusses HBO's deal w/ Apple, claims HBO gets viewer data in return". 9to5Mac. Retrieved March 28, 2019.
  31. ^ Sorkin, Andrew Ross; Stephenson, Randall (March 27, 2019). AT&T CEO Randall Stephenson at Fintech Ideas Festival – Wednesday, March 27 2019 (YouTube). CNBC. Event occurs at 6m 50s. Retrieved March 28, 2019.

External links[edit]