ASICS is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano, which translates as "Healthy soul in a healthy body". In recent years their running shoes have been ranked among the top performance footwear in the market. On September 7th, 2018, ASICS has become an International Paralympic Committee official supplier; this agreement will be valid through to 2020 to benefit the Paralympic Movement. ASICS Ltd. began as Onitsuka Co. Ltd on September 1, 1949, its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the'50s,'60s and'70s by athletes worldwide. Onitsuka became renowned for the Mexico 66 design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time.
In 1977, Onitsuka Tiger merged with JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label. In its 2006 fiscal year, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, 19% in Europe. On July 12, 2010, ASICS bought the Swedish outdoor brand Haglöfs, for SEK1,000,000,000. On October 4, 2011, it was announced that ASICS will be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas. On December 12, 2018, ASICS announced the launch of an e-commerce website for the Indian market. Through this platforms, customers can make orders and payments easier; this new ASICS website will host many global top sellers, like GEL Kayano, Hyper GEL, GEL KENUN, GEL Nimbus among other popular styles, stated the release.
The name ASICS is an acronym of the Latin phrase anima sana in corpore sano which translates to "healthy soul in a healthy body" and derives from Juvenal's aphorism mens sana in corpore sano. Nike, Inc. known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices, he visited the Onitsuka Tiger office and asked to be their sales agent in the USA. After a number of years, their relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes. List of swimwear brands ASICS Worldwide
Nike, Inc. is an American multinational corporation, engaged in the design, development and worldwide marketing and sales of footwear, equipment and services. The company is headquartered near Oregon, in the Portland metropolitan area, it is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses; as of 2017, the Nike brand is valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, became Nike, Inc. on May 30, 1971. The company takes its name from the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Nike Skateboarding, Nike CR7, subsidiaries including Brand Jordan, Hurley International and Converse.
Nike owned Bauer Hockey from 1995 to 2008, owned Cole Haan and Umbro. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the recognized trademarks of "Just Do It" and the Swoosh logo. Nike known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964; the company operated in Eugene as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile. According to Otis Davis, a student athlete whom Bowerman coached at the University of Oregon, who went on to win two gold medals at the 1960 Summer Olympics, Bowerman made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. Says Davis, "I told Tom Brokaw that I was the first. I don't care. Bill Bowerman made the first pair of shoes for me.
People don't believe me. In fact, I didn't like the way. There was no support and they were too tight, but I saw Bowerman make them from the waffle iron, they were mine". In 1964, in its first year in business, BRS sold 1,300 pairs of Japanese running shoes grossing $8,000. By 1965 the fledgling company had acquired a full-time employee, sales had reached $20,000. In 1966, BRS opened its first retail store, located at 3107 Pico Boulevard in Santa Monica, California next to a beauty salon, so its employees no longer needed to sell inventory from the back of their cars. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the Swoosh newly designed by Carolyn Davidson; the Swoosh was first used by Nike on June 18, 1971, was registered with the U. S. Patent and Trademark Office on January 22, 1974.
In 1976, the company hired John Brown and Partners, based in Seattle, as its first advertising agency. The following year, the agency created the first "brand ad" for Nike, called "There is no finish line", in which no Nike product was shown. By 1980, Nike had attained a 50% market share in the U. S. athletic shoe market, the company went public in December of that year. Together and Wieden+Kennedy have created many print and television advertisements, Wieden+Kennedy remains Nike's primary ad agency, it was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, chosen by Advertising Age as one of the top five ad slogans of the 20th century and enshrined in the Smithsonian Institution. Walt Stack was featured in Nike's first "Just Do It" advertisement, which debuted on July 1, 1988. Wieden credits the inspiration for the slogan to "Let's do it", the last words spoken by Gary Gilmore before he was executed. Throughout the 1980s, Nike expanded its product line to encompass many sports and regions throughout the world.
In 1990, Nike moved into its eight-building World Headquarters campus in Oregon. The first Nike retail store, dubbed Niketown, opened in downtown Portland in November of that year. Phil Knight announced in mid-2015 that he would step down as chairman of Nike in 2016, he stepped down from all duties with the company on June 30, 2016. In a company public announcement on March 15, 2018, Parker said Trevor Edwards, a top Nike executive, seen as a potential successor to the chief executive, was relinquishing his position as Nike's brand president and would retire in August. Nike has acquired several apparel and footwear companies over the course of its history, some of which have since been sold, its first acquisition was the upscale footwear company Cole Haan in 1988, followed by the purchase of Bauer Hockey in 1994. In 2002, Nike bought surf apparel company Hurley International from founder Bob Hurley. In 2003, Nike paid US$309 million to acquire Converse, makers of the Chuck Taylor All-Stars line of sneakers.
The company acquired Starter in 2004 and Umbro, known as the manufacturers of the England national football team's kit, in 2008. In order to refocus on its core business lines, Nike began divesting of some of its subsidiaries in the 2000s, it sold Starter in 2007 and Bauer Hockey in 2008. The company sold Umbro in 2012 and Cole Haan in 2013. As
A one-piece swimsuit most refers to swimwear worn by women and girls when swimming in the sea or in a swimming pool, or for any activity in the sun, such as sun bathing. Today, the one-piece swimsuit is a skin-tight garment that covers a female's torso, except maybe the back or upper chest. Before the popularity of the two-piece swimsuit, the bikini all female swimwear covered at least the wearer's torso, men wore similar swimsuits. While the bikini has found popular acceptance since the 1960s, the one-piece swimsuit has maintained a place on beaches to this day; some people consider a one-piece swimsuit to be more modest than a two-piece bikini. In some situations, the wearing of a one-piece swimsuit may be mandatory or expected, as in the case of school swimming events and international swimming events; the most common type of one-piece suit is the maillot or tank suit, which resembles a sleeveless leotard or bodysuit. There are variants of the one-piece swimsuit, including halterneck styles and plunge front swimsuits, as well as wrap-round and bandeau styles.
The pretzel suit is another style of the one-piece swimsuit. Athletic swimsuits have used a variety of new shoulder strap styles, including the racerback and flyback styles, some of which have been used on other athletic wear. Another recent innovation in one-piece swimsuits is the bodyskin, which superficially resembles a unitard or wetsuit. Although these cover the entire torso and legs, their function is not modesty, but reducing friction through the water for professional swimmers, their surfaces are made of textured technical fabrics which are engineered to cut through the water in the same way as fish or shark skin. The modern one-piece swimsuit made its appearance in the mid-1900s, when the style was described as a maillot, its widespread acceptance is attributed to Australian swimmer Annette Kellerman, who attracted further attention to the style when, in 1907, she was arrested on a Boston beach for indecent exposure because her swimsuit showed arms and the neck, a costume she adopted from England, and, similar to men's swimsuits of the time.
The arrest prompted a wide public outrage. Kellerman marketed these bathing suits and the style came to be known as "the Annette Kellerman"; the one-piece swimsuit became accepted swimsuit attire for women in parts of Europe by 1910, other places, was the authorised attire for women's swimming at the 1912 Summer Olympics, the first at which women competed. Harper's Bazaar praised the Kellerman swimsuit, writing in June 1920 - "Annette Kellerman Bathing Attire is distinguished by an incomparable, daring beauty of fit that always remains refined." The following year, in June 1921 it wrote that these bathing suits were "famous... for their perfect fit and exquisite, plastic beauty of line." In the United States, beauty pageants of women in bathing costumes became popular from the 1880s. However, such events were not regarded as respectable. Beauty contests became more respectable with the first modern "Miss America" contest held in 1921, though less respectable beauty contests continued to be held.
The Annette Kellerman continued to be considered by some as the most offensive style of swimsuit in the 1920s and became the focus of censorship efforts. In 1943, pictures of the Kellerman swimsuit were produced as evidence of indecency in Esquire v. Walker, Postmaster General. During the 1920s and 1930s, people began to shift from "taking in the water" to "taking in the sun," at bathhouses and spas, swimsuit designs shifted from functional considerations to incorporate more decorative features. Rayon was used in the 1920s in the manufacture of tight-fitting swimsuits, but its durability when wet, proved problematic, with jersey and silk sometimes being used. By the 1930s the necklines of women's swimwear plunged at the back, sleeves disappeared and sides were cut away and tightened. With the development of new clothing materials latex and nylon, through the 1930s swimsuits began hugging the body, with shoulder straps that could be lowered for tanning. Since the 1960s, the bikini has found popular acceptance, though the one-piece swimsuit has maintained a place on beaches to this day.
Heim's two-piece has fallen out of fashion. In some contexts till today, a two-piece swimsuit is still regarded by some as immodest and controversial, with a one-piece bathing suit being mandatory, as in the case of most school swimming events. Olympic women's swimming and other international swimming events still prohibit the wearing of two-piece swimsuits. Maillot Monokini Swimming Sukumizu Media related to One-piece swimsuits at Wikimedia Commons
A brand is an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business and advertising. Name brands are sometimes distinguished from generic or store brands; the practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine and fish sauce. Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice.
Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication, brand awareness, brand loyalty, various branding strategies. Many companies believe that there is little to differentiate between several types of products in the 21st century, therefore branding is one of a few remaining forms of product differentiation. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components; as markets become dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits.
When a customer is familiar with a brand, or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands to create shareholder value, brand valuation is an important management technique that ascribes a monetary value to a brand, allows marketing investment to be managed to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value; the word ‘brand’ is used as a metonym referring to the company, identified with a brand. Marque or make are used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand, associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business.
A commodity brand is a brand associated with a commodity. The word, derives from its original and current meaning as a firebrand, a burning piece of wood; that word comes from the Old High German and Old English byrnan and brinnan via Middle English as birnan and brond. Torches were used to indelibly mark items such as furniture and pottery, to permanently burn identifying marks into the skin of slaves and livestock; the firebrands were replaced with branding irons. The marks themselves took on the term and came to be associated with craftsmen's products. Through that association, the term acquired its current meaning. Branding and labelling have an ancient history. Branding began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realised that the brand provided information about origin as well as about ownership, could serve as a guide to quality. Branding was adapted by farmers and traders for use on other types of goods such as pottery and ceramics.
Forms of branding or proto-branding emerged spontaneously and independently throughout Africa and Europe at different times, depending on local conditions. Seals, which acted as quasi-brands, have been found on early Chinese products of the Qin Dynasty. Identity marks, such as stamps on ceramics, were used in ancient Egypt. Diana Twede has argued that the "consumer packaging functions of protection and communication have been necessary whenever packages were the object of transactions", she has shown that amphorae used in Mediterranean trade between 1,500 and 500 BCE exhibited a wide variety of shapes and markings, which consumers used to glean information about the type of goods and the quality. Systematic use of stamped labels dates from around the fourth century BCE. In a pre-literate society, the shape of the amphora and its pictorial markings conveyed information about the contents, region of o
A noseclip or nose clip is a device made of wire covered in rubber or of plastic, is worn by people during a wide range of aquatic activities such as kayaking, recreational swimming, synchronized swimming and waterdance. It is designed to hold the nostrils closed to air from escaping; some types of nose clips feature a long band to keep the clip around the neck while it is not being used. Nasal strip
A swimming float known as pool float, is a device used for toddlers or other young children who are beginning to learn how to swim, or during exercise for therapeutic or training purposes. These devices, which come in many shapes and types, are used to aid them with buoyancy; the most common floats for children are the inflatable armbands. After being inflated through a valve, they are much less dense than water because they are composed of air, surrounded by a thin layer of synthetic material. Swimming float-assisted can be more difficult than swimming without the float, because if the float is held in front of the swimmer a more vigorous workout for the legs is given as the swimmer's weight is propelled by the legs, vice versa for the arms. Especially-large floats can be used as seats, or can provide enough buoyancy for the user to stand on top in the manner of a raft. A variation known as the "pool noodle" is a long thin cylinder with a hollow core, it can be used to aid in stretching exercises.
A pull buoy or "leg float" is used to focus exercise on the arms. Pool dumbbells are used for strength training; this is the opposite of conventional dumbbells, which are used to force muscles to pull up, against gravity. Swimming boards are a flotation aid used to develop a swimmer's kicking action, they can be used on all strokes but are used on Freestyle, Butterfly stroke and Breaststroke. Swimmers of all ability can use them. Young swimmers can develop their kicking action, they are used to strengthen a swimmers legs. Kickboards are made from EVA foam; some are made of more durable HDPE. The EVA foam boards can break and become worn after long use. So it causes the board to disintegrate over time. There are some variations of kickboards from the traditional form with two hand grips; some can be used as a pull buoy. These are oddly shaped so they can be used for both of the training aspects
Adidas AG is a multinational corporation and headquartered in Herzogenaurach, that designs and manufactures shoes and accessories. It is the largest sportswear manufacturer in Europe, the second largest in the world, after Nike, it is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company, Runtastic, an Austrian fitness technology company and 8.33% of German football club Bayern Munich. Adidas' revenue for 2016 was listed at €19.29 billion. The company was started by Adolf Dassler in his mother's house. Dassler assisted in the development of spiked running shoes for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U. S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, Rudolf established Puma, which became Adidas' business rival.
Adidas' logo is three stripes, used on the company's clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports, became so successful that Dassler described Adidas as "The three stripes company"; the brand name is uncapitalized and is stylized with a lower case "a". Adidas was founded by Adolf "Adi" Dassler who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory; the electricity supply in Herzogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment. Dassler assisted in the development of spiked running shoes for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. In 1936, Dassler persuaded U.
S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II; the Dolbury factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Dassler's wife, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes; the brothers split up in 1947 after relations between them had broken down, with Rudolf forming a new firm that he called Ruda – from Rudolf Dassler rebranded Puma, Dassler forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is a popular urban myth that the name is an acronym for All Day I Dream About Sports, that phrase is a "backronym".
Puma SE and Adidas entered into a bitter business rivalry after the split. Indeed, the town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore; the town's two football clubs were divided: ASV Herzogenaurach club was supported by Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear. When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to pick out a pair of free Pumas; the two brothers were never reconciled and although both are now buried in the same cemetery, they are spaced as far apart as possible. In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.
At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. Hary had worn Adidas before and asked Adolf for payment; the German won gold in Pumas, but laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both. In 1952, following the 1952 Summer Olympics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of 1600 euros. After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion, which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. Tapie decided to move production offshore to Asia, he hired Madonna for promotion. He sent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf Dassler's descendants and was sent back with a few items to promote the company there.
In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, the bank subsequently