Armstrong's Theatre of Today

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Armstrong's Theatre of Today
Other names The Armstrong Theater of Today
Genre Romantic drama
Running time 30 minutes
Country of origin United States
Language(s) English
Syndicates CBS
Starring Hollywood stars
Announcer George Bryan
Tom Shirley
Directed by Ira Avery
Al Ward
Produced by Ira Avery
Original release October 4, 1941 – May 22, 1954
Sponsored by Armstrong Cork Company
Cream of Wheat

Armstrong's Theatre of Today was a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS Radio from October 4, 1941, to May 22, 1954. The 30-minute series was sponsored by the Armstrong Cork Company (Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).[1]

The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects.[1] Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).[2]

Harold Levey was the musical director.[3]

Stars over Hollywood, another anthology program, also began in 1941, and when Armstrong began it immediately followed Stars on the air. That combination "gave CBS the edge in the Saturday dramatic derby for thirteen years."[4]

References[edit]

  1. ^ a b Dunning, John. (1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press. ISBN 978-0-19-507678-3. Pp. 40-41.
  2. ^ Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. ISBN 978-0-7864-4513-4. P. 27.
  3. ^ "Radio Talent: New York" (PDF). Billboard. March 7, 1942. p. 7. Retrieved 11 February 2015. 
  4. ^ Dunning, John. (1976). Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio, 1925-1976. Prentice-Hall, Inc. ISBN 0-13-932616-2. Pp. 39-40.

See also[edit]