Bralirwa Brewery

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Public: RSE: BLRW
Industry Brewing
Founded 1957
Headquarters Kigali, Rwanda
Key people
Jonathan Hall
Managing Director
Products Beer, soft drinks
Revenue US$109.5 million (RWF:64.96 billion) (2011)
IncreaseAftertax:US$24.8 million (RWF:14.7 billion) (2011)[1]
Total assets US$146.1 million (RWF:107.2 billion) (2014)[2]
Number of employees
1,031 (1997)

Bralirwa, also known by its French name Brasseries et Limonaderies du Rwanda, is the largest brewer and soft beverage company in the Rwanda.


The history of Bralirwa goes back to 1957, the management of the breweries of the Congo and Burundi, then under the management of Brasseries de Leopoldville (Brewery of Kinshasa), decided to build another brewery in the Eastern region. The city of Gisenyi, on the northern shores of Lake Kivu, was selected to house the new brewery. Gisenyi was selected for two reasons: (a) It was easily accessible, by water, land and air and (b) Lake Kivu has a large quantity of proven reserves of methane gas, a source of alternative energy, the brewery became operational in 1959 and began producing Primus beer, the only brand produced until 1987. In 1987, a new premium local beer brand, Mützig was introduced; in 1989, Bralirwa began making Guinness under license.

In 1971, the Heineken Group, a Dutch brewing conglomerate, acquired a 70% majority share in Bralirwa. With the acquisition, Bralirwa greatly improved its brewing process; in 1974, Bralirwa diversified into the production of soft drinks. A soft beverages plant was opened in Kigali, Rwanda's capital and largest city, the brewer partnered with the Coca-Cola Company, which allowed Bralirwa to widen the range of products manufactured.

Today, Bralirwa is a regionally and internationally recognized brewer and soft beverage manufacturer with an expanding portfolio of alcoholic and non-alcoholic beverages.[3]


The shares of stock of the company are listed on the Rwanda Stock Exchange (RSE), where they trade under the symbol BLRW, the Heineken Group owns 75% of the shares of the company. The remaining 25% are owned by individual and institutional investors; in December 2009, the Government of Rwanda successfully divested from the company by selling 5% shareholding directly to the Heineken Group and by listing the remaining 25% on the RSE, through an Initial Public Offering (IPO).[4] As of February 2011, the ownership of the company stock is as depicted in the table below:[5]

Bralirwa Stock Ownership
Rank Name of Owner Percentage Ownership
1 Heineken International 40%
2 Belegginsmaatschapij BV 35%
3 Arisaig Africa Security Board 10%
4 Institutional and Private Investors via RSE 15%
Total 100


As of December 2015, the top management at Bralirwa includes the following individuals:[6]

  • Victor Madiela - Managing Director
  • Marcel - Financial Director
  • Freddy Nyangezi, Head Corporate Affairs & Com.
  • Julius Kayoboke, Marketing Director
  • Ngange Ngziki, Sales Director
  • Sander, Technical Director
  • Sabine Jager, Human Resource Director


The Bralirwa brewery is located in Gisenyi, approximately 158 kilometres (98 mi), by road, west of Kigali, Rwanda's capital city.[7] The administrative headquarters of the company are located in Kigali. Also located in Kigali is the Soft Beverages Plant, where Coca-Cola carbonated beverages of are manufactured under license.

In May 2011, press reports indicated that the company was in the process of establishing a new soft drinks manufacturing line at the company's plant in Kicukiro, a suburb of Kigali, and upgrading its brewing plant in Gisenyi.[1]


The brands manufactured by Bralirwa include:


Soft drinks[edit]

See also[edit]


  1. ^ a b Herbling, David (15 May 2012). "Rwandan brewer records 42 percent growth in net profit". Business Daily Africa. Nairobi. Retrieved 22 December 2015. 
  2. ^ RIC (December 2014). "Bralirwa Annual Financial Balance Sheets: 2010 - 2014". (RIC). Retrieved 22 December 2015. 
  3. ^ BRC (22 December 2015). "History and Background Information". Kigali: (BRC). Retrieved 22 December 2015. 
  4. ^ Kezio-Musoke, David (14 December 2009). "Cheers! Bralirwa to launch first IPO in Rwanda". The EastAfrican. Nairobi. Retrieved 22 December 2015. 
  5. ^ "Bralirwa 2016 Annual Report" (PDF). Bralirwa Website. 2016-12-31. Retrieved 2017-11-29. 
  6. ^ BRC (22 December 2015). "Bralirwa Senior Management, December 2015". Kigali: (BRC). Retrieved 22 December 2015. 
  7. ^ GFC (22 December 2015). "Road Distance Between Kigali and Gisenyi With Map". (GFC). Retrieved 22 December 2015. 
  8. ^ RBC (22 December 2015). "Mützig Beer - Rwanda". (RBC). Retrieved 22 December 2015. 

External links[edit]