Business Insider

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Business Insider
Business Insider Logo.png
Type of site
Online newspaper
Available in English
Owner Axel Springer SE
Created by Kevin P. Ryan
Editor Henry Blodget
Alexa rank Decrease 319 (February 2018)[1]
Commercial Yes
Launched February 2009; 9 years ago (2009-02) in New York
Current status Active

Business Insider is an American financial and business news website that also operates international editions in the UK, Australia, China, Germany, France, South Africa,[2] India, Italy, Indonesia, Japan, Malaysia, Netherlands, Nordics, Poland, Spain and Singapore. Several International editions are published in local languages: Chinese, Dutch, French, Italian, German,[3] Polish[4] and Japanese.[5]


Business Insider was launched in February 2009 and is based in New York City. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget,[6] the publication is a brand of Silicon Alley Insider (began May 16, 2007) and Clusterstock (started March 20, 2008).[7] In addition to providing and analyzing business news, the site aggregates news stories on various subjects from around the web, it reported a profit for the first time ever in the 4th quarter of 2010.[8] In June 2012, it had 5.4 million unique visitors.[9] It now averages around 6 million unique visitors, monthly.[citation needed]

Business Insider also hosts industry conferences, such as IGNITION,[10] which explores the emerging business models of digital media. In January 2015, Business Insider launched BI Intelligence,[11] a subscription-based research service that provides data and analysis on the mobile, payments, eCommerce, social, and digital media industries. The site publishes numerous annual editorial franchises, such as the "Digital 100: The World's Most Valuable Private Tech Companies."[12]


On September 29, 2015, Axel Springer SE announced that it had acquired 88% of the stake in Business Insider, Inc. for a reported $343 million (€306 million).[6][13] After the purchase, Axel Springer SE will hold a stake of approximately 97%, and Jeff Bezos's personal investment company will hold the remaining shares.[citation needed]

Tech Insider[edit]

In July 2015, Business Insider began the standalone technology website Tech Insider, with a staff of 40 people working primarily from the company's existing New York headquarters, but separately from the main Business Insider newsroom.[14]

Markets Insider[edit]

In October 2016, Business Insider started Markets Insider, a globally-focused markets data and news service. Data is provided by Germany-based finance portal, another Axel Springer holding.[15]

BI Sub-Saharan Africa[edit]

In January 2017, Business Insider announced that it would be launching a new sub-saharan site in partnership with Ringier Africa Digital Publishing.[16][17] Henry Blodget––co-founder, CEO, and global Editor-in-Chief of Business Insider––said of the partnership, “Ringier ... is the ideal partner to help us bring to sub-saharan Africa [our] unique voice and attitude.”[18] Former Ventures Africa journalist David Adeleke is the editor for Business Insider SSA.[citation needed]


Business Insider's CEO and Editor-In-Chief Henry Blodget is a Yale history graduate who previously worked on Wall Street until he was banned for life from the securities industry because of his violations of securities laws and subsequent civil trial, which ended with a $2 million fine plus a $2 million disgorgement and the permanent ban in 2003.[19][20] Nicholas Carlson, whose past experiences include and Gawker Media's Silicon Valley gossip blog, Valleywag, is Deputy Editor. Senior Editor Jim Edwards' previous position was Managing Editor at Adweek.[citation needed]


In January 2009, the Clusterstock section appeared in Time's "Best 25 Financial Blogs,"[21] and the Silicon Alley Insider section was listed in PC Magazine's "Our Favorite Blogs 2009."[22] 2009 also saw Business Insider's selection as an official Webby honoree for Best Business Blog.[23]

In 2012, Business Insider was named to the Inc. 500. In 2013, the publication was once again nominated in the Blog-Business category at the Webby Awards;[24] in January 2014, The New York Times reported that Business Insider's web traffic was comparable to that of The Wall Street Journal.[25] In 2017, Digiday included imprint Insider as a candidate in two separate categories–"Best New Vertical" and "Best Use of Instagram"–at their annual Publishing Awards.[26]

The website has, however, faced criticism for its pronounced liberal bias, as well as clickbait-style headlines.[27][28][29] In 2013, The New Yorker criticized the website for prioritizing publishing speed over accuracy;[30] in 2018, the website received criticism from some media outlets after deleting a controversial column about Scarlett Johansson.[31][32]


  1. ^ " Site Info". Alexa Internet. Retrieved February 11, 2018. 
  2. ^ "Welcome, Business Insider South Africa". Business Insider. Retrieved 2018-02-27. 
  3. ^ "Business Insider Germany launches". Axel Springer. November 4, 2015. Retrieved November 18, 2016. 
  4. ^ "Business Insider Launches in Poland". Axel Springer. May 11, 2015. Retrieved November 18, 2016. 
  5. ^ "Welcome, Business Insider Japan!". January 16, 2017. Retrieved July 15, 2017. 
  6. ^ a b "Leading Digital Publisher Axel Springer Acquires Business Insider". September 29, 2015. Retrieved September 29, 2015. 
  7. ^ "Welcome To Business Insider". Business Insider. April 23, 2013. Archived from the original on April 23, 2013. Retrieved November 18, 2016. 
  8. ^ "Business Insider Turns A$2,127 Profit On $4.8 Million in Revenue". TechCrunch. March 7, 2011. 
  9. ^ Hagey, Keach (July 29, 2012). "Henry Blodget's Second Act". The Wall Street Journal. Retrieved November 9, 2015. 
  10. ^ "IGNITION 2012". Business Insider. 
  11. ^ "BI Intelligence". Business Insider. 
  12. ^ "Digital 100: The World's Most Valuable Private Tech Companies". Business Insuder. November 2012. 
  13. ^ "US-Nachrichtenseite: Springer kauft "Business Insider" für 300 Millionen Euro" (in German). Retrieved September 29, 2015. 
  14. ^ "Business Insider Broadens Ambitions With New Tech Site". The Wall Street Journal. July 27, 2015. 
  15. ^ Alpert, Lukas. "Business Insider Launches Markets Data Site". Wall Street Journal. Retrieved November 18, 2016. 
  16. ^ Roddy Salazar (January 23, 2017). "Welcome Business Insider Sub-Saharan Africa!". Yahoo News UK. Retrieved January 25, 2017. 
  17. ^ "Ringier Launches Business Insider Sub Saharan Africa". Africa Newsroom. January 20, 2017. Retrieved January 25, 2017. 
  18. ^ Chris O'Shea (January 20, 2017). "Business Insider Launches Sub-Saharan Site". AdWeek. Retrieved January 25, 2017. 
  19. ^ "The Securities and Exchange Commission, NASD and the New York Stock Exchange Permanently Bar Henry Blodget From the Securities Industry and Require $4 Million Payment" (Press release). U.S. Securities and Exchange Commission. April 28, 2003. 
  20. ^ "Factual allegations as submitted by SEC". SEC. 
  21. ^ McIntyre, Douglas A.; Allen, Ashley C. (January 22, 2009). "Best 25 Financial Blogs". TIME. New York. Retrieved June 1, 2010. 
  22. ^ "Our Favorite Blogs 2009". PC Magazine. New York. November 23, 2009. Retrieved June 1, 2010. 
  23. ^ "Blog-Business: Official Honoree". Webby Awards. 
  24. ^ "Business Insider | The Webby Awards". Retrieved February 9, 2017. 
  25. ^ Carr, David (January 26, 2014). "Ezra Klein Is Joining Vox Media as Web Journalism Asserts Itself". The New York Times. Archived from the original on February 16, 2015. Retrieved December 26, 2014. 
  26. ^ Awards, Digiday (February 7, 2017). "Business Insider's social-first Insider is up for Best New Vertical for this year's Digiday Publishing Awards – Digiday". Digiday. Retrieved February 9, 2017. 
  27. ^ Hagey, Keach (July 29, 2012). "Henry Blodget's Second Act". Wall Street Journal. Retrieved August 13, 2015. 
  28. ^ Ha, Anthony (May 22, 2012). "Business Insider's Henry Blodget Defends Linkbait, Slideshows, And Aggregation". Tech Crunch. AOL. Retrieved January 23, 2016. 
  29. ^ Bershidsky, Leonid (September 29, 2015). "Can Business Insider Make Money?". Bloomberg View. Retrieved January 23, 2016. 
  30. ^ Auletta, Ken (April 8, 2013). "Business Outsider". The New Yorker. Condé Nast. Retrieved January 23, 2016. 
  31. ^ "Waving the white flag in Scarlett Johansson flap". 2018-07-13. Retrieved 2018-07-13. 
  32. ^ Singal, Jesse. "Business Insider Retracted a Bad Piece — and Set a Terrible Precedent". Daily Intelligencer. Retrieved 2018-07-13. 

External links[edit]