CBS is an American commercial broadcast television network that is a flagship property of CBS Corporation. The company is headquartered at the CBS Building in New York City with major facilities and operations in New York City. CBS is sometimes referred to as the Eye Network, in reference to the iconic logo. It has also called the Tiffany Network, alluding to the perceived high quality of CBS programming during the tenure of William S. Paley. It can also refer to some of CBSs first demonstrations of color television, the network has its origins in United Independent Broadcasters Inc. a collection of 16 radio stations that was purchased by Paley in 1928 and renamed the Columbia Broadcasting System. Under Paleys guidance, CBS would first become one of the largest radio networks in the United States, in 1974, CBS dropped its former full name and became known simply as CBS, Inc. In 2000, CBS came under the control of Viacom, which was formed as a spin-off of CBS in 1971, CBS Corporation is controlled by Sumner Redstone through National Amusements, which also controls the current Viacom. The television network has more than 240 owned-and-operated and affiliated stations throughout the United States. The origins of CBS date back to January 27,1927, Columbia Phonographic went on the air on September 18,1927, with a presentation by the Howard Barlow Orchestra from flagship station WOR in Newark, New Jersey, and fifteen affiliates. Operational costs were steep, particularly the payments to AT&T for use of its land lines, in early 1928 Judson sold the network to brothers Isaac and Leon Levy, owners of the networks Philadelphia affiliate WCAU, and their partner Jerome Louchenheim. With the record out of the picture, Paley quickly streamlined the corporate name to Columbia Broadcasting System. He believed in the power of advertising since his familys La Palina cigars had doubled their sales after young William convinced his elders to advertise on radio. By September 1928, Paley bought out the Louchenheim share of CBS, during Louchenheims brief regime, Columbia paid $410,000 to A. H. Grebes Atlantic Broadcasting Company for a small Brooklyn station, WABC, which would become the networks flagship station. WABC was quickly upgraded, and the relocated to 860 kHz. The physical plant was relocated also – to Steinway Hall on West 57th Street in Manhattan, by the turn of 1929, the network could boast to sponsors of having 47 affiliates. Paley moved right away to put his network on a financial footing. In the fall of 1928, he entered talks with Adolph Zukor of Paramount Pictures. The deal came to fruition in September 1929, Paramount acquired 49% of CBS in return for a block of its stock worth $3.8 million at the time
Paley's management saw a twentyfold increase in gross income in his first decade.
Wholesome Kate Smith, Paley's choice for La Palina Hour, was unthreatening to home and hearth
When Charlie Chaplin finally allowed the world to hear his voice after 20 years of mime, he chose CBS's airwaves to do it on.
CBS west coast headquarters reflected its industry stature while hosting its top Hollywood talent.