Call Me Baby

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"Call Me Baby"
Single by Exo
from the album Exodus
ReleasedMarch 27, 2015 (2015-03-27)
Format
GenrePop[1]
Length3:32
LabelSM Entertainment
Songwriter(s)
Producer(s)Teddy Riley
Exo singles chronology
"December, 2014 (The Winter's Tale)"
(2014)
"Call Me Baby"
(2015)
"Love Me Right"
(2015)
"December, 2014 (The Winter's Tale)"
(2014)
"Call Me Baby"
(2015)
"Love Me Right"
(2015)

"Call Me Baby" is a song recorded by South Korean boy band Exo for their second studio album Exodus. It was released in Korean and Chinese versions by SM Entertainment on March 27, 2015 as the lead single for the album. The song was a commercial success, having sold over 1.6 million copies worldwide.

Release and promotion[edit]

To promote the release of Exodus, a series of videos referred to as "Pathcode", featuring one Exo member each and are set in various locations, were released on YouTube. The first letters of these locations' names—Colorado, Arizona, London, Lyon, Marseille, Edinburgh, Barcelona, Almaty, Berlin and Yunnan—would spell "Call Me Baby", the title of the album's lead single.[2] It was released digitally on March 27, 2015, three days ahead of the album.[3] Exo began performing the song on South Korean music TV shows on April 2, 2015.[4] After the press conference for the album's release, member Tao was absent from promotional activities and would later withdraw from the group,[5] making "Call Me Baby" the last Exo single he participated in.

Music video[edit]

The Korean and Chinese music videos for "Call Me Baby" were released on March 30, 2015. The videos mainly feature Exo's performances of the song at a warehouse setting and against a white backdrop, and were filmed in a one shot style. The Korean version later became the third most-watched K-pop music video on YouTube in 2015.[6]

Reception[edit]

Writing for Billboard, Jeff Benjamin commented that while "Call Me Baby" "sounds wholly inspired by the late '90s/early '00s sound", Exo "is not only bringing in the nostalgic feel, but doing it at a 200 percent intensity."[7] The song reached number two on both South Korea's Gaon Digital Chart and the Billboard World Digital Songs chart.[8][9] It also entered the Canadian Hot 100 at number 98, making Exo the second South Korean artist, after Psy, to appear on the chart.[10] "Call Me Baby" went on to win first place 18 times in total on South Korean music TV shows, the all-time second highest number of wins. Billboard ranked the song at number 9 on their list of top 20 K-pop songs of 2015.[11]

Credits and personnel[edit]

Credits are adapted from album liner notes.[12]

Charts[edit]

Sales[edit]

Region Sales
South Korea (Gaon)[14] 1,229,566
United States (RIAA)[15] 5,000
Canada (Music Canada)[10] 200

Awards and nominations[edit]

Music program awards[edit]

Program Date
Inkigayo (SBS) April 5, 2015
April 12, 2015
April 19, 2015
Show Champion (MBC Music) April 8, 2015
April 15, 2015
April 22, 2015
M! Countdown (Mnet) April 9, 2015
April 17, 2015
April 30, 2015
Music Bank (KBS) April 10, 2015
April 17, 2015
April 24, 2015
May 1, 2015
Show! Music Core (MBC) April 11, 2015
April 18, 2015
April 25, 2015
May 2, 2015
The Show (SBS MTV) April 28, 2015

References[edit]

  1. ^ Benjamin, Jeff (April 1, 2015). "EXO Get Back to Boy Band Basics on 'Call Me Baby'". Billboard. Retrieved April 22, 2017.
  2. ^ "엑소 수호 "티저 의미? 우리도 잘 몰라" 폭소(슈키라)". Nate (in Korean). April 8, 2015. Retrieved February 28, 2017.
  3. ^ "K-pop superband EXO releases title track 'Call Me Baby'". The Korea Times. March 27, 2015. Retrieved February 28, 2017.
  4. ^ "엑소 '콜미베이비', 음원차트 1위 올킬…글로벌 대세의 귀환". Nate (in Korean). March 28, 2015. Retrieved February 28, 2017.
  5. ^ "'발목부상' 엑소 타오, 컴백 사전녹화 불참…"당분간 치료에 집중"". MyDaily (in Korean). Retrieved 2016-06-19.
  6. ^ "Big Bang: YouTube's most viewed K-pop music video". Korea Herald. December 7, 2015. Retrieved January 4, 2017.
  7. ^ Benjamin, Jeff. "EXO Get Back to Boy Band Basics on 'Call Me Baby'". Billboard. Prometheus Global Media. Retrieved January 4, 2017.
  8. ^ a b "South Korean Gaon Chart: Singles – The 15th Week of 2015". Gaon Chart. Korea Music Content Industry Association. April 9, 2015. Archived from the original on 9 April 2015. Retrieved April 9, 2015.
  9. ^ a b Benjamin, Jeff (April 8, 2015). "Biggest Sales Week Ever for a K-Pop Act". Billboard. Prometheus Global Media. Retrieved January 4, 2017.
  10. ^ a b c Benjamin, Jeff. "EXO's 'Call Me Baby' Lands on Canadian Hot 100". Billboard. Prometheus Global Media. Retrieved April 21, 2015.
  11. ^ Benjamin, Jeff (April 1, 2015). "The 20 Best K-Pop Songs of 2015". Billboard. Prometheus Global Media. Retrieved January 4, 2017.
  12. ^ Exodus (Compact disc liner notes). Exo. S.M. Entertainment. 2016.
  13. ^ "South Korean Gaon Chart: Singles – 2015". Gaon Chart. Korea Music Content Industry Association. Archived from the original on March 5, 2016. Retrieved January 4, 2017.
  14. ^ Cumulative sales in South Korea for "Call Me Baby":
  15. ^ Benjamin, Jeff. "EXO's 'Exodus' Album Earns Biggest Sales Week Ever for a K-Pop Act". Billboard. Prometheus Global Media. Retrieved 9 April 2015.

External links[edit]