Chard is a town and a civil parish in the English county of Somerset. It lies on the A30 road near the Devon and Dorset borders, 15 miles (24 km) south west of Yeovil. The parish has a population of approximately 14,000 and, at an elevation of 121 metres (397 ft), Chard is the southernmost and one of the highest towns in Somerset. Administratively Chard forms part of the district of South Somerset.

Somerset is a ceremonial county in South West England. It is bordered by the Bristol Channel, Gloucestershire, and Bristol to the north, Wiltshire to the east and the north-east, Dorset to the south-east, and Devon to the south-west. The largest settlement is the city of Bath, and the county town is Taunton.