The Collingwood Football Club, nicknamed the Magpies or less formally the Pies, is an Australian rules football club which plays in the Australian Football League. This spike in membership registration can mainly be attributed to the winning of the 2010 AFL Premiership and this record was again broken in 2013, with club reaching a new high of 80,000 members. Collingwood is regarded as one of Australias most popular clubs, being the highest attended, Collingwoods home guernsey consists of black and white stripes, matching the colours of an Australian magpie. Throughout its history, the club has developed rivalries with cross-town Melbourne based clubs Carlton, Richmond, Essendon, historically one of the most successful clubs in the league, Collingwood has won 15 VFL/AFL premierships, the third-most of any team. Collingwood has played in a record 43 grand finals, winning 15, the club fields a seconds team in the Victorian Football League and a womens team in the AFL Womens competition. It also owns and operates a team in the National Netball League. The Collingwood Football Club was established on 12 February 1892, Collingwood played its first game in the Victorian Football Association against Carlton on 7 May 1892. The club won the VFA Premiership in 1896, in 1897, Collingwood, along with fellow VFA clubs Fitzroy, Melbourne, St Kilda, Carlton, Essendon, South Melbourne and Geelong split from the VFA and formed the Victorian Football League. Collingwood won its first premiership in 1902, defeating Essendon by 33 points, Collingwood was the most successful club of the 1920s and 1930s, appearing in 13 out of a possible 20 Grand Finals during the period. Collingwood were premiers six times during this time, including four consecutive premierships between 1927 and 1930, a VFL/AFL record, and two premierships in 1935 and 1936. The clubs coach during this period was Jock McHale, who served as coach from 1912 to 1949, Collingwood lost two Grand Finals to Melbourne in this decade, but bounced back to win premierships in 1953 and 1958. Collingwoods 1958 premiership is much cherished by the club as it prevented Melbourne from equalling Collingwoods record four premierships in a row, the 1958 premiership was however to be Collingwoods last for 32 years, as the club was to suffer a string of Grand Final defeats in coming decades. A string of eight Grand Final losses, often by narrow margins, between 1960 and 1981 gave rise to a perception that the club was prone to choking, a phenomenon wittily dubbed Colliwobbles. Whether this perception is accurate remains a subject of debate, however, Lou Richards ceremoniously buried the Colliwobbles at Victoria Park after the clubs 1990 premiership. Collingwood made a return to the finals in 2006, but were defeated by the Western Bulldogs by 41 points, having earned a preliminary final against Geelong, the Pies challenged the eventual premiers, only to fall short by five points. Nathan Buckley would announce his retirement at seasons end after playing just five games in 2007 due to injury, Collingwood finished eighth in 2008 and were assigned an away final against Adelaide at AAMI Stadium. After at one point trailing in the match, the Pies went on to end Adelaides season, having defeated the Saints in both their regular season meetings, the Pies lost convincingly, ending their 2008 season. The 2009 season saw Collingwood finish inside the top-four for the first time since 2003, but the season ended abruptly for the Magpies, with an 73-point loss to the Cats
The Collingwood team that won the VFA premiership in 1896.
Jock McHale coached the club to four consecutive Grand Final victories.
Collingwood Magpies mascot
The Collingwood team huddles prior to the inaugural AFL Women's match in February 2017.