Rice Krispies is a breakfast cereal marketed by Kellogg's in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice, expand forming thin and hollowed out walls that are crunchy and crisp; when milk is added to the cereal the walls tend to collapse, creating the "Snap and pop" sounds. Rice Krispies cereal has a long advertising history, with the elf cartoon characters Snap and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement. Rice crispies are made by the Kellogg Company; the "Snap and Pop" slogan was in use by 1939 when the cereal was advertised as staying "crackly crisp in milk or cream...not mushy!" with claims that the cereal would remain floating after 2 hours in milk. They were not a shredded or flaked cereal type, but were instead created by a patented process that Kellogg's called "oven-popping"; the original patent called for using dried grain, which could be whole or broken, that would have 15-30% moisture which could be shaped by existing processes for cereal production that include rolling, shredding, etc.
After being processed to the desired shape the grain is dried to around 5-14% moisture content at which stage the grain will expand when subjected to a high temperature creating a light, low-density product, crisp and easy to chew. Rice Krispies contain rice, salt, malt flavoring, ascorbic acid, alpha tocopherol acetate, vitamin A palmitate, pyridoxine hydrochloride, thiamin hydrochloride, folic acid, vitamin B12, vitamin D. According to Kellogg's, the rice used in the US version of the cereal is grown in the states of Louisiana and Arkansas. Kellogg Company was found by the Federal Trade Commission to be making unsubstantiated and misleading health claims in advertising on Rice Krispies boxes. Claims made by the company included "now helps support your child's immunity" and "has been improved to include antioxidants and nutrients that your family needs to help them stay healthy." The FTC had found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%.
The names of other products within the Rice Krispies family vary depending on where they are sold: Cocoa Krispies, a chocolate flavored version Frosted Rice Krispies, Rice Krispies with Vanilla Flavor, sold in Canada and South Africa Chocolate and Vanilla Rice Krispies, a cereal containing mixed flavor rice krispies Rice Krispies Treats Cereal contains bunches of krispies fused together by a marshmallow coating Strawberry Pops, sold in South Africa Kellogg's® Strawberry Krispies® cerealMany generic versions of Rice Krispies have been produced by other manufacturers under many different names. Rice Krispies with dehydrated miniature marshmallows were sold in the United States and Canada. Despite surviving longer in Canada than the United States, they were discontinued altogether during the late 1990s. Rice Krispies with strawberry flavor included 1983's Strawberry Krispies and 1997's Strawberry Rice Krispies. Australia had Strawberry Pops, a strawberry version of Rice Bubbles, discontinued along with other coloured and sweetened foods in the mid-1970s due to concerns about the additives causing cancer.
Banana-flavored Rice Krispies, including Banana Bubbles and Banana Krispies, have been sold in the past. An sweet, artificially-colored cereal, Razzle Dazzle Rice Krispies, was sold from late 1997 to 1999. Apple Cinnamon Rice Krispies, a cereal flavored with apple and cinnamon, was sold in the early 1990s. Discontinued are Rice Krispies with berry flavors, including Berry Krispies and Berry Rice Krispies. In the late 1990s, Rice Krispies with honey, Honey Rice Krispies, was sold in the U. K. and Canada for a short period of time. In the late 1990s, Kellogg's sold Halloween versions of their regular cereal; this included Halloween Rice Krispies. In 1939, Kellogg's employee Mildred Day concocted and published a recipe for a Camp Fire Girls bake sale consisting of Rice Krispies, melted marshmallows, margarine, it has remained a popular snack dubbed Rice Krispies Treats. Kellogg's themselves have now produced commercial varieties of both marshmallow and chocolate-based treats under the name Rice Krispies Squares in Canada and the UK, as well as versions under the original Rice Krispies Treats name sold in the United States.
In Australia, Rice Bubbles are found in a well-known homemade sweet, the chocolate crackle. This is found at fetes and consists of Rice Bubbles and cocoa, amongst other things. In the UK, a similar treat is made of melted chocolate. White Christmas is another Australian sweet made with Rice Bubbles, milk powder and dried fruit. Kellogg's produces commercial versions of Rice Krispie treats known as Rice Krispies Squares, cereal bars, a multi-grain cereal known as Rice Krispies Multi-Grain sold on the UK market. Aimed at children, Multi-Grain contains a prebiotic and is claimed by Kellogg's to promote good digestive health. Snap! Crackle! and Pop
Raisin bran is a breakfast cereal manufactured by several companies under a variety of brand names, including Kellogg's Raisin Bran, General Mills' Total Raisin Bran and Post Cereals' Post Raisin Bran. Skinner's Raisin Bran was the first raisin bran brand on the market, introduced in the United States in 1926 by the Skinner Manufacturing Company; the name "Raisin Bran" was at one time trademarked by Skinner, however in 1944 the U. S. Court of Appeals for the Eighth Circuit found: The name "Raisin-BRAN" could not be appropriated as a trade-mark, because: "A name, descriptive of the ingredients, qualities or characteristics of an article of trade cannot be appropriated as a trademark and the exclusive use of it afforded legal protection; the use of a similar name by another to truthfully describe his own product does not constitute a legal or moral wrong if its effect be to cause the public to mistake the origin or ownership of the product." In 1991, Kellogg's complained that WIC program guidelines did not allow for the purchase of Kellogg's Raisin Bran for containing too much sugar.
Kellogg's Sultana Bran received 4.5 stars out of 5 on the Australian Government's Health Star Rating System. Research suggests that eating commercially-produced raisin bran containing sugared raisins elevates dental acids to plaque-forming levels, while home-made raisin bran, created by adding un-sugared raisins to bran flakes, does not produce this effect. Kellogg's Post Consumer Brands General Mills Post Raisin Bran Official website Sultana Bran All-Bran Sultana Bran A quantitative analysis of Kellogg's Raisin Bran
Famous Amos is a brand of cookies founded in Los Angeles in 1975 by Wally Amos. The company expanded selling more than $1 million worth of cookies by its second year. Wallace "Wally" Amos was born in Tallahassee, Florida, USA July 1, 1936. In 1948 he moved to New York City to live with his aunt where they baked cookies together; as an adult, Amos, an Air Force veteran who worked as a talent agent with the William Morris Agency, would send his home-baked chocolate chip cookies to celebrities to entice them to meet and sign a deal with his agency. Amos decided to strike out on his own. On March 10, 1975, Amos took the advice of some friends, with $25,000 from singers Marvin Gaye and Helen Reddy, he opened a cookie store at 7181 Sunset Blvd. Hollywood in Los Angeles, naming it "Famous Amos". In the first year he sold $300,000 worth of cookies, followed by more than $1,000,000 in sales in the store's second year of operation. By 1982 the company's revenues reached $12 million; the store proved so popular that the "Famous Amos" brand branched out to sell cookies in supermarkets, a move that would be emulated by other specialty stores such as Baskin-Robbins, T.
G. I. Fridays, Starbucks. However, by 1984 sales had begun to slow and Amos started to sell parts of the business. In March of the following year, Amos sold 51% interest to Bass Brothers Enterprises in an attempt to salvage the business; that year the company had lost $300,000. Investors got involved to try to stop the downward spiral, but according to Amos, they took more of an equity stake each time and did not stay long enough to get the company back on track. By August 1985, Bass Brothers had sold a majority share to an investor group, who planned a major expansion. By 1988 the company lost $2.5 million. That year the Shansby Group purchased Famous Amos for $3 million. After one year as a paid spokesman for his sold company, Amos quit in frustration; the Famous Amos brand has gone through a number of owners since inception. Between 1988 and 2001, the Famous Amos company went through more than five different owners. In 1992 the President Baking Company purchased the brand from The Shansby Group.
In 1998, Keebler purchased the President Baking Company. It was owned by Keebler until the Kellogg Company purchased Keebler in 2001; the brand is a part of Kellogg's. There is a sign commemorating the first Famous Amos store in Los Angeles, located at West Sunset Boulevard and North Formosa Avenue in Hollywood. Wally Amos has created another brand of cookie called "Chip and Cookie", named after two characters he created in the 1980s; the Chip and Cookie brand is owned by Amos, has a different recipe than the one used by Kellogg's. The Famous Amos cookie brand has gone through four package designs; the original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos' package was white, with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos' finger. Amos himself was pictured on these packages, wearing his trademark straw cotton shirt; the 1980s packages consisted of small plastic bags that resembled the larger bags of the same material used by supermarkets during that period.
They had the brand's name inscribed in small letters, once again, with a photo of Amos spinning a large chocolate chip cookie on his finger, in a way, similar to the basketball-spinning trick made famous by the Harlem Globetrotters. The 1990s packages were much larger than those of the 1980s, with the name "Famous Amos" prominently displayed on the cover; these packages marked the end of Wally Amos' cover appearances, featured a number of small cookies pictured instead, with a blue ribbon reading "chocolate chip". The 2000s Famous Amos packages are similar to the ones used during the 1990s, except for a couple of differences, such as the ribbon's color. Part of Wally Amos' biography is featured on the back of the newest packages; the design of the 2000s Famous Amos package does not have the biography on the back of the Not for Resale editions, or packages that come in large boxes or packs found at Sam's Club and Costco. International franchise owners in franchise locations overseas sometimes design their own cookie bags printed with 3D ribbons.
Man With No Name: Turn Lemons into Lemonade, Aslan, ISBN 9780944031575 The Famous Amos Story: The Face That Launched a Thousand Chips, Bantam Doubleday, ISBN 0-385-19378-5 Making Mistakes is Natural:Chicken Soup for the African American Soul. Health Communications, Inc. ISBN 978-0-7573-0142-1 Official website
Frosted Mini-Wheats is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting. Kelloggs introduced Frosted Mini-Wheats in the United States in 1969 as a large size portion, available in regular and brown sugar/cinnamon flavor followed by a bite-size portion introduced in 1980; the original large size Mini-Wheats was renamed "Big Bite" by 2001 and discontinued in 2015. In 1999, Kellogg's went into the line by introducing a non-frosted Mini-Wheats variety that contained raisin filling, replacing Raisin Squares, it was discontinued in 2 years. Frosted Wheats were available from the 1980s until the early 1990s in the United Kingdom under the Toppas name, they subsequently disappeared from shop shelves but were reissued several years under the Frosted Wheats brand, similar to that used elsewhere in the world. The new cereal uses far smaller pieces of frosted wheat parcel than the original Toppas and contains beef gelatin. Kellogg's Mini Wheats were available without the sugar frosting and with raisins or blueberries in the center.
The Mini-Wheats recipe when produced in Canada or the United States was different. Since January 2008, Canadian-produced Mini-Wheats are available in Canada and are imported into the US. Frosted Mini-Wheats are marketed variously, they tolerated a short stint on television advertisements with a series of commercials about one Frosted Mini-Wheat with "split personalities. When the new MyPyramid debuted, launching the whole grain craze, it enjoyed another short-lived advertising stint as a fiber-conscious cereal; these advertisements involved a man walking around, asking "Have you had your fiber today?" handing unsuspecting, confused people a bowl of the cereal. However, these ads have discontinued. Meanwhile, in the early/mid-1990s, several ads aired showcasing conflict between children raving about the frosting and adults raving about the whole grain wheat; the best-known of these "The Kid in You" ads feature adults turning into children and kids turning into adults. Current advertising involves Frosted Mini-Wheats helping children in various childhood situations.
In one, a girl in a spelling bee retracts a letter after speaking it and passes, despite the fact that it is against the rules in an actual Spelling Bee competition. Another has the Mini-Wheat helping a girl keep time to a dance in a school play, it promotes eating breakfast in general. The tagline says, "Keeps'em full, keeps'em focused." The Federal Trade Commission found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%. The consumer protection agency said that Kellogg's had misrepresented a study and violated federal law. In 2009, Kelloggs introduced a "Little Bites" spinoff of the Mini-Wheats brand; this version had smaller squares and came in three flavors: Original and Honey Nut. The Honey Nut flavor was taken off of shelves and replaced with Cinnamon Roll, short-lived. In 2011, Kelloggs introduced Frosted Mini-Wheats with Fruit in the Middle, which features strawberries and blueberries in the center; these are similar to the original Strawberry Mini-Wheats that Kellogg's sold in the 1990s which contained strawberry filling in the middle, as well as Raisin Squares and its successor Mini-Wheats Raisin, Fruit Wheats, a variant of Nabisco Shredded Wheat made in the 1980s.
An ad for Mini-Wheats that aired in Canada in the early-1990s featured an animated "Mr. Mini-Wheat" about to go on a blind date. After experiencing some pre-date anxiety, a disembodied voice convinces Mr. Mini-Wheat that between his wholesome wheatiness and his frosted side, he has much to offer. Now quite confident, Mr. Mini-Wheat sets off for his date, proclaiming that "She'll be my love slave forever!". This line was changed to "She'll be my true love forever!" for airings. More an advertisement for Vanilla flavoured Mini-Wheats featured an animated Mr Mini-Wheat singing and dancing to a tune based on "Agadoo" by Black Lace; the success of the commercial prompted several more in this series: Strawberry Flavour. Mr Mini-Wheat sings with a 1960s rock-and-roll band. Whole Wheat. Mr Mini-Wheat sings in a 1970s disco club. Blueberry Muffin. Mr Mini-Wheat sings to the tune of Galop Infernal. Frosted Mini-Wheats come in the following varieties: Bite Size Frosted Maple Brown Sugar Bite Size Frosted Blueberry Bite Size Frosted Original Bite Size Pumpkin Spice Bite Size Frosted Strawberry Unfrosted Mini-Wheats Little Bites Original Little Bites Chocolate Touch of Fruit in the Middle Raspberry Centres Mixed Berry The following varieties have been discontinued Bite Size Frosted Apple Bite Size Frosted Vanilla Creme Bite Size Frosted Cinnamon Streusel Bite Size Frosted Chocolate Frosted Mini-Wheats Big Bite Crunch Brown Sugar Harvest Delight Cranberry Harvest Delight Blueberry Little Bites Honey Nut Little Bites Cinnamon Roll Touch of Fruit in the Middle Mixed Berry Touch of Fruit in the Middle Raisin (US, 20
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by Kellogg's and marketed as an aid to digestive health. The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier, it was sold in a green box, similar to most Kellogg's cereals at the time. After finding great success in the U. S. market, Kellogg's began distribution in the United Kingdom and other markets in 1922. With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living, it touted the All-Bran cereal as the secret to leading "normal" lives free of constipation. The current ingredients of All-Bran Original are wheat bran, malt flavor, salt, in addition to fortified vitamins and minerals; some countries allow the addition of chemical vitamins. It contains 33% fiber, 78% of natural wheat bran's 43%. All-Bran Buds is similar with added psyllium.
Despite the name, the principal ingredient in All-Bran Flakes is whole grain wheat, not bran. It contains only 15% fiber, equivalent to 34% wheat bran. All-Bran received five stars out of five on the Australian Government's health star ratings. All-Bran comes in different varieties.
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. The various types of sugar are derived from different sources. Simple sugars are called monosaccharides and include glucose and galactose. "Table sugar" or "granulated sugar" refers to a disaccharide of glucose and fructose. In the body, sucrose is hydrolysed into glucose. Sugars are found in the tissues of most plants, but sucrose is concentrated in sugarcane and sugar beet, making them ideal for efficient commercial extraction to make refined sugar. Sugarcane originated in tropical Indian subcontinent and Southeast Asia, is known of from before 6,000 BP, sugar beet was first described in writing by Olivier de Serres and originated in southwestern and Southeast Europe along the Atlantic coasts and the Mediterranean Sea, in North Africa, Macaronesia, to Western Asia. In 2016, the combined world production of those two crops was about two billion tonnes. Other disaccharides include lactose. Longer chains of sugar molecules are called polysaccharides.
Some other chemical substances, such as glycerol and sugar alcohols, may have a sweet taste, but are not classified as sugar. Sucrose is used in prepared foods, is sometimes added to commercially available beverages, may be used by people as a sweetener for foods and beverages; the average person consumes about 24 kilograms of sugar each year, or 33.1 kilograms in developed countries, equivalent to over 260 food calories per day. As sugar consumption grew in the latter part of the 20th century, researchers began to examine whether a diet high in sugar refined sugar, was damaging to human health. Excessive consumption of sugar has been implicated in the onset of obesity, cardiovascular disease and tooth decay. Numerous studies have tried to clarify those implications, but with varying results because of the difficulty of finding populations for use as controls that consume little or no sugar. In 2015, the World Health Organization recommended that adults and children reduce their intake of free sugars to less than 10%, encouraged a reduction to below 5%, of their total energy intake.
The etymology reflects the spread of the commodity. From Sanskrit शर्करा, meaning "ground or candied sugar," "grit, gravel", came Persian shakar, whence Arabic سكر, whence Medieval Latin succarum, whence 12th-century French sucre, whence the English word sugar. Italian zucchero, Spanish azúcar, Portuguese açúcar came directly from Arabic, the Spanish and Portuguese words retaining the Arabic definite article; the earliest Greek word attested is σάκχαρις. The English word jaggery, a coarse brown sugar made from date palm sap or sugarcane juice, has a similar etymological origin: Portuguese jágara from the Malayalam ചക്കരാ, itself from the Sanskrit शर्करा. Sugar has been produced in the Indian subcontinent since ancient times and its cultivation spread from there into modern-day Afghanistan through the Khyber Pass, it was not plentiful or cheap in early times, in most parts of the world, honey was more used for sweetening. People chewed raw sugarcane to extract its sweetness. Sugarcane was a native of Southeast Asia.
Different species seem to have originated from different locations with Saccharum barberi originating in India and S. edule and S. officinarum coming from New Guinea. One of the earliest historical references to sugarcane is in Chinese manuscripts dating to 8th century BCE, which state that the use of sugarcane originated in India. In the tradition of Indian medicine, the sugarcane is known by the name Ikṣu and the sugarcane juice is known as Phāṇita, its varieties and characterics are defined in nighaṇṭus such as the Bhāvaprakāśa. Sugar remained unimportant until the Indians discovered methods of turning sugarcane juice into granulated crystals that were easier to store and to transport. Crystallized sugar was discovered by the time of the Imperial Guptas, around the 5th century CE. In the local Indian language, these crystals were called khanda, the source of the word candy. Indian sailors, who carried clarified butter and sugar as supplies, introduced knowledge of sugar along the various trade routes they travelled.
Traveling Buddhist monks took sugar crystallization methods to China. During the reign of Harsha in North India, Indian envoys in Tang China taught methods of cultivating sugarcane after Emperor Taizong of Tang made known his interest in sugar. China established its first sugarcane plantations in the seventh century. Chinese documents confirm at least two missions to India, initiated in 647 CE, to obtain technology for sugar refining. In the Indian subcontinent, the Middle East and China, sugar became a staple of cooking and desserts. Nearchus, admiral of Alexander of Macedonia, knew of sugar during the year 325 B. C. because of his participation in the campaign of India led by Alexander. The Greek physician Pedanius Dioscorides in the 1st century CE described sugar in his medical treatise De Materia Medica, Pliny the Elder, a 1st-century CE Roman, described sugar in his Natural History: "Sugar is made in Arabia as well, but Indian sugar is better, it is a kind of honey found in cane, white as gum, it crunches between the teeth.
It comes in lumps the size of a hazelnut. Sugar is used only for medical purposes." Crusaders brought sugar back to Europe after their campaigns in the Hol
Mother's Cookies is a brand that had a bakery based in Oakland, that operated from 1914 to 2008. A sister company, Archway Cookies of Battle Creek, was founded in 1936. Both Mother's Cookies and Archway declared bankruptcy in 2008. At its height, the company distributed cookies throughout the United States, was one of the leading cookie makers in the country; the Kellogg Company acquired the Mother's Cookies trademark and recipes in December 2008 and brought the brand back to West Coast grocery store shelves on May 14, 2009. Mother's was founded in 1914 when Woodrow Wilson declared that Mother's Day would be a national holiday in the USA; the founder was N. M. Wheatley, a newspaper vendor; the company was sold to Artal NV, a Belgian company bought by Specialty Foods Corp. a conglomerate formed by Robert Bass. Archway was founded in 1936 by the Swansons, a husband-and-wife team who baked soft-batch cookies in their garage; the Swansons expanded their company nationwide in the 1940s, changing its name to Archway to avoid conflict with Swanson, a maker of frozen dinners.
In 1962 the founders sold the company to their vice president, George Markham, who bought most of the franchises back over the next several years. Markham in turn sold the company to two employees, who operated it from 1983 to 1998; the company was sold to Specialty Foods in 1998 for $100 million. The transaction made Specialty Foods the third largest cookie maker in the United States after Keebler and Nabisco; the two companies went through a succession of owners. Specialty Foods sold Mother's and Archway to an Italian firm, Parmalat Finanziaria in 2000 for $250 million; as of 2002 Mother's was baking 17.5 million cookies per day. Cookie sales began to decline after 2000 due to low-fat and low carb diet trends, although sales improved when the company introduced low fat cookies, accounted for 10% of the United States cookie market as of late 2004. Parmalat filed for bankruptcy amidst a scandal involving illegal sale of corporate bonds. Parmalat in turn sold the companies to Catterton Partners, a private equity firm in Greenwich, Connecticut, in 2005, The new operators closed the Oakland factory in 2006, laid off all 230 workers, moved baking operations to Ohio and Canada.
The company suffered an accounting scandal in 2008 and in October 2008, the company became a victim of the financial crisis of 2007–2010 when the company filed Chapter 11 bankruptcy and laid off all of its workers. In December, 2008, Lance Inc. bought the assets of Archway, soon reopened the former Archway factory in Ashland, Ohio. The same month Kelloggs was approved to buy the assets of Mother's Cookies with plans to return the products to the shelves in mid-2009. In May 2009, Mother's Cookies returned to store shelves, including Kellogg's launch of a website for the product. After the return of the Mother's Cookies product line, customers noted changes in the recipes, most notably to the Taffy cookie. In April, 2019 Kellogg's announced the sale of Mother's Cookies, among other brands, to Mother's is known for pink and white iced "Circus Animal Cookies", "Taffy Sandwich Cookies", "Peanut Butter Gauchos", iced oatmeal raisin cookies. Archway's most popular product was Ruth's Oatmeal Cookies, based on a recipe found by one of its franchisees at a county fair, which made up 40% of all sales.
The company included collectable baseball cards in their packs of cookies, featuring the Pacific Coast League and several west-coast Major League Baseball teams. Many of those cards were distributed by the teams themselves as promotional stadium giveaways. In the presidential election year of 1992, the company produced collectable cards featuring the Presidents of the United States. Official website