DWLL

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DWLL (Mellow 947)
Mellow 947.png
CityMandaluyong City
Broadcast areaMega Manila, surrounding areas
BrandingMellow 947
Slogan"Sounds Good"
Frequency94.7 MHz
First air dateFebruary 23, 1973; 45 years ago (1973-02-23)
FormatAdult Top 40, OPM, Talk
Language(s)English
Power25,000 watts
ERP72,620 watts
Callsign meaningLuis & Leonida Vera (original owners)
OwnerFBS Radio Network
Sister stationsDWBL 1242, DWSS 1494
WebcastListen Live (via TuneIn)
Websitewww.mellow947.fm

DWLL (94.7 FM), branded as Mellow 947, is a 24-hour music FM radio station, airing an Adult Top 40 format. It is owned by FBS Radio Network. The station's studio and transmitter are located at Paragon Plaza, EDSA, Mandaluyong City.

History[edit]

1973–1980s: Easy listening era[edit]

The station began its broadcast in 1973 (when the Philippines was under Martial Law) as WLL 94.7 or Mellow Touch 94.7, one of the pioneer FM stations that did not have live announcers and music DJs in their programming. Former DWBL disc jockey Butch Gonzales provided pre-recorded voiceovers to bridge segues between songs, also serving the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the station ID and jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the mellow music of this FM station at the time.[1][2]

1990s–2006[edit]

Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs.

2006–2018: Adult Top 40 era[edit]

In mid-2006, to emphasize this shift in programming, it changed their brand to Mellow 947 ("ninety-four-seven") and shifted its format to Adult-oriented Top 40. Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans.[1]

References[edit]

  1. ^ a b "Mellow 94.7 Is Taking Radio To A New Level". Orange Magazine. November 6, 2017. Retrieved September 7, 2018.
  2. ^ "Sounds good". Manila Bulletin. November 3, 2017. Retrieved October 4, 2018.

External links[edit]