1.
Slogan
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The Oxford Dictionary of English defines a slogan as a short and striking or memorable phrase used in advertising. A slogan usually has the attributes of being memorable, very concise and these attributes are necessary in a slogan, as it is only a short phrase. Therefore, it is necessary for slogans to be memorable, as well as concise in what the organisation or brand is trying to say, the word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic and Irish sluagh-ghairm. Slogans vary from the written and the visual to the chanted and their simple rhetorical nature usually leaves little room for detail and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankels research states that, English-speaking people began using the term by 1704, the term at that time meant the distinctive note, phrase or cry of any person or body of persons. Slogans were common throughout the European continent during the Middle Ages, crimmins research suggests that brands are an extremely valuable corporate asset, and can make up a lot of a businesss total value. With this in mind, if we take into consideration Kellers research and these include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them, therefore, the slogan has a large job in portraying the brand. Therefore, the slogan should create a sense of likability in order for the name to be likable. Dass, Kumar, Kohli, & Thomas research suggests there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan, the slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had an effect on the likability of a slogan. Lastly, leaving the name out of the slogan will have a positive effect on the likability of the brand itself. The original usage refers to the usage as a clan motto among Highland clans, marketing slogans are often called taglines in the United States or straplines in the United Kingdom. Europeans use the terms baselines, signatures, claims or pay-offs, sloganeering is a mostly derogatory term for activity which degrades discourse to the level of slogans. Slogans are used to convey a message about the product, service or cause that it is representing and it can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach, if the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing. A slogan is part of the aspect that helps create an image for the product
2.
Frequency
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Frequency is the number of occurrences of a repeating event per unit time. It is also referred to as frequency, which emphasizes the contrast to spatial frequency. The period is the duration of time of one cycle in a repeating event, for example, if a newborn babys heart beats at a frequency of 120 times a minute, its period—the time interval between beats—is half a second. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as vibrations, audio signals, radio waves. For cyclical processes, such as rotation, oscillations, or waves, in physics and engineering disciplines, such as optics, acoustics, and radio, frequency is usually denoted by a Latin letter f or by the Greek letter ν or ν. For a simple motion, the relation between the frequency and the period T is given by f =1 T. The SI unit of frequency is the hertz, named after the German physicist Heinrich Hertz, a previous name for this unit was cycles per second. The SI unit for period is the second, a traditional unit of measure used with rotating mechanical devices is revolutions per minute, abbreviated r/min or rpm. As a matter of convenience, longer and slower waves, such as ocean surface waves, short and fast waves, like audio and radio, are usually described by their frequency instead of period. Spatial frequency is analogous to temporal frequency, but the axis is replaced by one or more spatial displacement axes. Y = sin = sin d θ d x = k Wavenumber, in the case of more than one spatial dimension, wavenumber is a vector quantity. For periodic waves in nondispersive media, frequency has a relationship to the wavelength. Even in dispersive media, the frequency f of a wave is equal to the phase velocity v of the wave divided by the wavelength λ of the wave. In the special case of electromagnetic waves moving through a vacuum, then v = c, where c is the speed of light in a vacuum, and this expression becomes, f = c λ. When waves from a monochrome source travel from one medium to another, their remains the same—only their wavelength. For example, if 71 events occur within 15 seconds the frequency is, the latter method introduces a random error into the count of between zero and one count, so on average half a count. This is called gating error and causes an error in the calculated frequency of Δf = 1/, or a fractional error of Δf / f = 1/ where Tm is the timing interval. This error decreases with frequency, so it is a problem at low frequencies where the number of counts N is small, an older method of measuring the frequency of rotating or vibrating objects is to use a stroboscope
3.
Manila Broadcasting Company
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Manila Broadcasting Company is a radio and television network owned by the FJE Group of Companies in the Philippines. MBCs corporate headquarters and studios are located at MBC Building, Sotto St. CCP Complex, Pasay City. The current president is Ruperto Nicdao Jr. MBC has seven different brands, the best known of which are DZRH Nationwide, Aksyon Radyo, Love Radio, Yes The Best, Hot FM, Easy Rock, and Radyo Natin. Aside from radio, it has returned into TV broadcasting with its cable TV channel and five affiliate regional TV channels. The origins of MBC can be traced to DZRH, first went on air as KZRH on the morning of July 15,1939 by the Heacock Company, years later, it bought KZRC from Isaac Beck in Cebu City. The Japanese took over the stations and KZRH became PIAM for their propaganda, after World War II, three prominent businessmen, Maestro Frederico Elizalde and his brothers then-Ambassador JM Elizalde and Manuel took over KZRH and KYRC. With the help of station manager Bertrand Silen, KZRH established its operations, in June 1946, the Elizalde family established the new network as Metropolitan Broadcasting Company. KZRH returned to the airwaves under MBC on July 1,1946, the same year, MBC launched its sister station in Manila, DZMB and DZPI. In 1949, DZRH began airing the first radio drama, Gulong ng Palad, Radio drama is one of the traditional history of Philippine radio before the rise of television industry. Ben Aniceto, started his media career, working with DZRH, DZMB. When then-President Ferdinand Marcos declared Martial Law, MBC was temporarily closed, when MBC was returned few years later, however, forced to put DZMB and other MBC music AM stations moved to FM radio. MBC entered the FM industry and signals the launch of the Love Radio Network, by after EDSA Revolution which ironned the Marcos dictatorship, MBC finally expanded its FM stations while DZRH continues to broadcast nationwide. His son, Fred J. Elizalde, becomes Chairman and CEO, Ruperto Nicdao, Jr. of entered as board member in 1988 before he became President of MBC. In 1994, DZRH relaunched itself as One Nation, One Station by launching the first nationwide satellite broadcast, in 1995, MBC acquired DWKS-FM and changed its callsign to DWST as 101.1 Showbiz Tsismis. It lasts until 1998 and relaunched as Yes, during the 1990s, DYRC was spun off into Aksyon Radyo, established in 11 provincial AM stations. On December 16,1997, MBC launched Radyo Natin, in January 1999, Hot FM was launched in Dagupan City, Cebu City, General Santos City and Zamboanga City, with more than 50 minor provincial radio stations. In July 2002, MBC studios were moved from FJE Bldg. in Makati City to CCP Complex in Pasay City, MBC co-hosted the Aliwan Fiesta since 2003, in partnership with Cultural Center of the Philippines, and the cities of Manila and Pasay City. In October 2008, MBC acquired DWRK from ACWS-United Broadcasting Network,7 months later on May 2009, DWRK was relaunched as Easy Rock
