ECW was a brand of the American professional wrestling promotion World Wrestling Entertainment (WWE) that was established in May 2006 and discontinued in February 2010. Brands are divisions of WWE's roster where wrestlers are assigned to perform on a weekly basis when a brand extension is in effect. Wrestlers that were assigned to ECW primarily appeared on the brand's weekly television program, ECW. The brand was established as a relaunch of the former Extreme Championship Wrestling (ECW) promotion, the assets of which WWE acquired in 2003.
Paul Heyman, the first ECW Representative in the ring in 2006
Tiffany (the final ECW General Manager) on Raw in November 2008
World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, WWE has also branched out into fields outside of wrestling, including film, football, and various other business ventures. The company is additionally involved in licensing its intellectual property to companies to produce video games and action figures.
Vincent J. McMahon with Verne Gagne and Bruno Sammartino in 1975
Hulk Hogan, pictured in 1989, was the WWF's top star during the 1980s professional wrestling boom.
Shawn Michaels became one of the biggest star in WWF during this time, since an iconic ladder match at WrestleMania X.
Stone Cold Steve Austin rivalry with Vince McMahon is often cited as having turned the tides for WWF in the Monday Night War against rival promotion WCW.