Flava (TV channel)

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Flava TV logo.png
Launched 12 July 2004
Closed 1 November 2017
Owned by Sony Pictures Television
Picture format 16:9, 576i (SDTV)
Audience share 0.01% (April 2017 (2017-04), BARB)
Formerly called B4 (June 2004 - 26 March 2008)
Sister channel(s) Chart Show Hits
Chart Show TV
Pop Max
Sony Channel
Sony Movie Channel
Starz TV
Tiny Pop
True Entertainment
True Movies
The Vault
Website www.essentialflava.com redirects to Twitter page
(at time of closure)
Sky Channel 374
Astra 2G 11082 H 22000 5/6
WightFibre Channel 96

Flava was a British music television channel owned and operated by Sony Pictures Television. It was launched in June 2004 and was formerly called B4 TV, a previous pre-launch music channel from CSC Media Group. Flava broadcast for 24 hours a day and played music videos from the hip hop, R&B, funk, UK garage, reggae, dancehall, grime, jungle, dubstep and drum and bass music genres.

The Flava logo was on screen in the top left-hand corner during music videos and song information appeared at the bottom of the screen at the start and end of each music video, the logo was also seen before and after advert breaks when it was shown in the middle of the screen. Flava closed on 1 November 2017.


B4 (2004-2008)[edit]

B4 launched on 12 July 2004 under the name of "B4", the channel used to play the latest pre release music videos from the biggest artists and groups around. It also had hours dedicated to playing the most recently requested music, the channel had advertised itself as both 'B4 It's A Hit' and 'B4 Everyone Else'.

The B4 logo was on screen in the bottom left-hand corner during music videos and the song information is shown in a white coloured bar at the start and near the end of each music video, the channels' identity was also seen before and after advert breaks when the B4 logo forms on screen in a white box shape on an orange background.

B4 was available 24 hours a day on Sky channel 357 and was part of a bouquet of music channels owned by CSC Media.

B4 TV series[edit]

B4 was an early morning music video programme broadcast from 2004 on weekdays on Channel 4 at 7am. It was normally broadcast as part of Channel 4's breakfast programming following children's programme The Hoobs and preceding a number of comedy programmes normally imported from America.

Produced by the firm behind ITV's The Chart Show, and spun off from their B4 music channel on satellite, the show featured around seven new upfront videos each day that were going to be released in the United Kingdom in the near future, normally within the next month.

Flava rebrand (2008-2012)[edit]

The B4 rebrand to Flava first came to light by the Ofcom licence for B4 being removed and replaced by one under the name of Flava, this also reflected the EPG references of the term "Flava" being used to describe the programmes being shown, in late February/early March 2008.

On 29 September 2009, Flava launched on Freesat channel 502, replacing Scuzz on the platform.

Flava (2012 - 2017)[edit]

On 26 November 2012, Flava has used a new logo within a triangular icon on the gold colour has been abolished.

On 5 June 2013, Flava swapped positions with Scuzz on Sky, the channel moved from channel 367 to 374, while Scuzz moved from 374 to 367 (to sit next to Kerrang!).

On 21 July 2014, Flava, along with Bliss were removed from Freesat.

On 23 April 2017, Flava introduced a brand new logo, changed their programme graphics from blue to black (red in some programmes and yellow in "Remember The Year"), as well as rebranding themselves to be 100% Old Skool Hip Hop and RnB on May 2, 2017.

On 1 November 2017, Flava ceased broadcasting and closed down after 9 years on air, the last song played on Flava was Juicy by The Notorious B.I.G before the channel froze and closed down.


Flava ceased to broadcast at 11:15 on 1 November 2017, The last song played on Flava was Juicy by The Notorious B.I.G. In the middle of the song, The channel froze for 20 seconds and had a glitch out at the end before showing a black screen lasting for a minute, The channel was then abruptly axed and got removed from Sky shortly after.

Their twitter music voting show #PLAY was moved to Chartshow Hits, but it's now a recent chart show instead of a hip hop show (due to being moved from Flava to Chartshow Hits.)

Although Flava ceased as a broadcast channel, their Facebook page continued to exist, but it's no longer updated.


  • A-Z of Hip Hop - The ultimate countdown of the best Hip-Hop videos from artists A-Z.
  • Bass Believers - A collection of the best drum 'n' base tunes.
  • Big Tunes Fo' Shizzle - Non stop variety of Hip Hop Music
  • Block Rockin Beatz - A mix of big urban tunes.
  • Breakfast Beats - Non-stop hip hop, rnb & drum 'n' bass music.
  • Double Up - Back to back videos from the best urban artists around.
  • Drum 'n' Bass - A mix of the finest drum 'n' base music.
  • First for Flava - A collection of the newest urban music videos.
  • Freshest Beats - The latest urban music.
  • Garage Anthems - The best in new and classic garage tunes.
  • Godfathers of Hip Hop - The best music from male urban artists.
  • Hip Hop Download Chart - A countdown of the weeks most downloaded Hip-Hop tracks.
  • Hip Hop Number Ones - A collection of Hip-Hop number ones from recent years.
  • Hip Hop Vs Garage - A mash up of Hip-Hop and garage music.
  • Hip Hop Xplosion - A mix of the biggest Hip-Hop music.
  • In The Mix - The biggest urban tunes, in the mix!
  • Masters of Hip Hop - Music from the founders of Hip-Hop.
  • Morning Rewind - Hip Hop from the 80s, 90s & 00s on a morning.
  • Non Stop Flava - Non-stop R&B and Hip-Hop music.
  • Party Flava - Classic urban party tunes.
  • R&B Download Chart - A countdown of the most downloaded R&B songs each week.
  • R&B Singles Chart - Countdown of the weeks' top R&B music.
  • Scratch Masters - Back to back scratch tunes from the experts.
  • Straight Outta Old Skool - Hip Hop from the 80s, 90s & 00s
  • The Jump Off - A collection of Hip-Hop music with the loudest beats.
  • Top 10 Biggest Tracks Now - The latest top 10 hottest urban tunes.
  • Top 20 Bad Boyz of Hip Hop - Countdown of the best male artists in Hip-Hop.
  • Top 20 Buff Boys - We unleash 20 of the buffest boys in hip hop music!
  • Turn Up The Flava - A collection of the best R&B music from the last two years.
  • Urban Beats - The best new and classic R&B and Hip-Hop music.
  • Urban Cutz - The latest R&B and Hip-Hop music.
  • Wake Up wit Flava - A mix of the latest new music.
  • Westwood TV - Interviews with artists from the hip hop scene

B4 programming[edit]

  • B4 Breakers - A countdown of the top ten most selected videos.
  • B4 Breakfast - An energetic mix of the latest pre-release songs.
  • B4 Dawn - Music from new artists and groups.
  • B4 Hits - A selection of the newest music.
  • B4 Loves... - An hour dedicated to the life and music of one artist or group.
  • B4's Big Ones - A mix of the biggest and best hits.
  • B4's Hot Hits - All the latest and most requested music videos.
  • B4's Lovin' - The most requested new music.
  • B4's Most Selected - The top ten most requested music videos.
  • Brand New - All the biggest and newest music videos.
  • First on Friday - All the latest music videos every Friday.
  • Fresh New Tracks - A showcase of brand new music videos.
  • Most Requested - Songs most requested by the viewers.
  • Out Tomorrow - Brand new music.
  • Today's Most Selected - An hour of music videos selected by viewers.
  • Top 5 - Five non interrupted songs from an artist or group.
  • Top Ten Bands to See This Week - A countdown of the top ten best bands to see in concert.
  • Videos to Cure a Hangover - A mix of the best non-stop music.
  • Wake Up with B4 - A selection of fresh new music videos.

External links[edit]