A website or Web site is a collection of related network web resources, such as web pages, multimedia content, which are identified with a common domain name, published on at least one web server. Notable examples are wikipedia.org, google.com, amazon.com. Websites can be accessed via a public Internet Protocol network, such as the Internet, or a private local area network, by a uniform resource locator that identifies the site. Websites can be used in various fashions. Websites are dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are part of an intranet. Web pages, which are the building blocks of websites, are documents composed in plain text interspersed with formatting instructions of Hypertext Markup Language, they may incorporate elements from other websites with suitable markup anchors.
Web pages are accessed and transported with the Hypertext Transfer Protocol, which may optionally employ encryption to provide security and privacy for the user. The user's application a web browser, renders the page content according to its HTML markup instructions onto a display terminal. Hyperlinking between web pages conveys to the reader the site structure and guides the navigation of the site, which starts with a home page containing a directory of the site web content; some websites require user subscription to access content. Examples of subscription websites include many business sites, news websites, academic journal websites, gaming websites, file-sharing websites, message boards, web-based email, social networking websites, websites providing real-time stock market data, as well as sites providing various other services. End users can access websites on a range of devices, including desktop and laptop computers, tablet computers and smart TVs; the World Wide Web was created in 1990 by the British CERN physicist Tim Berners-Lee.
On 30 April 1993, CERN announced. Before the introduction of HTML and HTTP, other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server; these protocols offer a simple directory structure which the user navigates and where they choose files to download. Documents were most presented as plain text files without formatting, or were encoded in word processor formats. Websites can be used in various fashions. Websites can be the work of an individual, a business or other organization, are dedicated to a particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, can be blurred. Websites are written in, or converted to, HTML and are accessed using a software interface classified as a user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, tablet computers and smartphones.
A website is hosted on a computer system known as a web server called an HTTP server. These terms can refer to the software that runs on these systems which retrieves and delivers the web pages in response to requests from the website's users. Apache is the most used web server software and Microsoft's IIS is commonly used; some alternatives, such as Nginx, Hiawatha or Cherokee, are functional and lightweight. A static website is one that has web pages stored on the server in the format, sent to a client web browser, it is coded in Hypertext Markup Language. Images are used to effect the desired appearance and as part of the main content. Audio or video might be considered "static" content if it plays automatically or is non-interactive; this type of website displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text and other content and may require basic website design skills and software.
Simple forms or marketing examples of websites, such as classic website, a five-page website or a brochure website are static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, animations, audio/video, navigation menus. Static websites can be edited using four broad categories of software: Text editors, such as Notepad or TextEdit, where content and HTML markup are manipulated directly within the editor program WYSIWYG offline editors, such as Microsoft FrontPage and Adobe Dreamweaver, with which the site is edited using a GUI and the final HTML markup is generated automatically by the editor software WYSIWYG online editors which create media rich online presentation like web pages, intro, blogs, an
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are longer than one line of text, are at least temporarily archived. Depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible. Forums have a specific set of jargon associated with them. A discussion forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread and can be replied to by as many people as so wish. Depending on the forum's settings, users can be anonymous or have to register with the forum and subsequently log in to post messages. On most forums, users do not have to log in to read existing messages; the modern forum originated from bulletin boards, so-called computer conferencing systems, are a technological evolution of the dialup bulletin board system.
From a technological standpoint, forums or boards are web applications managing user-generated content. Early Internet forums could be described as a web version of an electronic mailing list or newsgroup. Developments emulated the different newsgroups or individual lists, providing more than one forum, dedicated to a particular topic. Internet forums are prevalent in several developed countries. Japan posts the most with over two million per day on 2channel. China has many millions of posts on forums such as Tianya Club; some of the first forum systems were the Planet-Forum system, developed at the beginning of the 1970-s, the EIES system, first operational in 1976, the KOM system, first operational in 1977. One of the first forum sites is Delphi Forums, once called Delphi; the service, with four million members, dates to 1983. Forums perform a function similar to that of dial-up bulletin board systems and Usenet networks that were first created starting in the late 1970s. Early web-based forums date back as far as 1994, with the WIT project from W3 Consortium and starting from this time, many alternatives were created.
A sense of virtual community develops around forums that have regular users. Technology, video games, music, fashion and politics are popular areas for forum themes, but there are forums for a huge number of topics. Internet slang and image macros popular across the Internet are abundant and used in Internet forums. Forum software packages are available on the Internet and are written in a variety of programming languages, such as PHP, Java and ASP; the configuration and records of posts can be stored in a database. Each package offers different features, from the most basic, providing text-only postings, to more advanced packages, offering multimedia support and formatting code. Many packages can be integrated into an existing website to allow visitors to post comments on articles. Several other web applications, such as blog software incorporate forum features. WordPress comments at the bottom of a blog post allow for a single-threaded discussion of any given blog post. Slashcode, on the other hand, is far more complicated, allowing threaded discussions and incorporating a robust moderation and meta-moderation system as well as many of the profile features available to forum users.
Some stand alone threads on forums have reached fame and notability such as the "I am lonely will anyone speak to me" thread on MovieCodec.com's forums, described as the "web's top hangout for lonely folk" by Wired Magazine. A forum consists of a tree-like directory structure; the top end is "Categories". A forum can be divided into categories for the relevant discussions. Under the categories are sub-forums and these sub-forums can further have more sub-forums; the topics come under the lowest level of sub-forums and these are the places under which members can start their discussions or posts. Logically forums are organized into a finite set of generic topics driven and updated by a group known as members, governed by a group known as moderators, it can have a graph structure. All message boards will use one of three possible display formats; each of the three basic message board display formats: Non-Threaded/Semi-Threaded/Fully Threaded, has its own advantages and disadvantages. If messages are not related to one another at all, a Non-Threaded format is best.
If a user has a message topic and multiple replies to that message topic, a semi-threaded format is best. If a user has a message topic and replies to that message topic and responds to replies a threaded format is best. Internally, Western-style forums logged in members into user groups. Privileges and rights are given based on these groups. A user of the forum can automatically be promoted to a more privileged user group based on criteria set by the administrator. A person viewing a closed thread as a member will see a box saying he does not have the right to submit messages there, but a moderator will see the same box granting him access to more than just posting messages. An unregistered user of the site is known as a guest or visitor. Guests are granted access to all functions that do not require database alterations or breach privacy. A guest can view the contents of the forum or use such features as read marking, but an administrator will disallow visi
Game Informer is an American monthly video game magazine featuring articles, news and reviews of video games and associated consoles. It debuted in August 1991; the publication is owned and published by GameStop Corp. the parent company of the video game retailer of the same name, who bought FuncoLand in 2000. Due to this, a large amount of promotion is done in-store, which has contributed to the success of the magazine. Game Informer has since become an important part of GameStop's customer loyalty program, PowerUp Rewards, which offers subscribers access to special content on the official website. Game Informer debuted in August 1991 as a six-page magazine, it was published every two months until November 1994, when the magazine began to be released monthly. Since 2001 Game Informer has been published by Cathy Preston, working as part of the production team since 2000, it was under her that the publication became an integral part of GameStop's customer loyalty program, Power Up Rewards. In 2010, Game Informer became the 5th largest magazine in the US with 5 million copies sold, ahead of popular publications like Time, Sports Illustrated, Playboy.
By 2011, Game Informer had become the 3rd largest magazine in the US topping 8 million copies circulated. However, in 2014 it had fallen to 4th place with 6.9 million copies sold. Recent figures still place the magazine at 4th place with over 7 million copies sold; the financial success of Game Informer has been attributed to its good relationship with publishers, ties to GameStop, the lack of gaming magazine competition. In each year's April edition, Game Informer includes Game Infarcer, an annual feature in the magazine, as an April Fool's joke. On the cover is "World's #1 Pretend Magazine" where it would ordinarily say "World's #1 Video Game Magazine", the word "Parody" is written on the bottom of each page. Game Infarcer articles are accredited to the fictional editor-in-chief Darth Clark, addressed in hate mail every year sent to Game Informer; the heated responses to parody articles are featured in Game Informer issues. Game Informer has included four "Sacred Cow Barbecues". Similar in style to a celebrity roast, the occasion is meant to "knock some of gaming's most revered icons off their high and mighty pedestals."
The first Sacred Cow Barbecues featured in issue 158. Other issues featuring Sacred Cow Barbecues are: 183, 211, 261. Sacred Cow Barbecues articles are considered controversial among those gamers who aren't amused with their games being mocked. Game Informer Online was launched in August 1996, featured daily news updates as well as articles. Justin Leeper and Matthew Kato were hired on in November 1999 as full-time web editors; as part of the GameStop purchase of the magazine, the site was closed around January 2001. Both Leeper and Kato were placed on the editorial staff of the magazine. GI Online was revived in September 2003, with a full redesign and many additional features, such as a review database, frequent news updates, exclusive "Unlimited" content for subscribers, it was managed by creator of PlanetGameCube.com. Berghammer is the editor in chief of the EGM Media group On March 2009, the online staff began creating the code for what would be the latest redesign to date; the redesign was to release hand-in-hand with the magazine's own redesign.
On October 1, 2009, the newly redesigned website was live, with a welcome message from Editor-In-Chief Andy McNamara. Many new features were introduced, including a rebuilt media player, a feed highlighting the site activity of the website's users, the ability to create user reviews. At the same time, the magazine's podcast, The Game Informer Show, was launched. In February, Game Informer's editors round up to count and judge the "Top 50 Games of last year"; the games are sorted in order of release date. They do not have rankings, but they do commemorate special games with awards like Game of the Year and other examples, they have mini top 10 charts of differing categories, both in the Top 50 games section of the website and in the regular magazine. In August each year, Game Informer includes a "E3 Hot 50", a special section that reviews the year's E3 and most to all of its games, which temporarily replaces the "previews" section. In November 2009, Game Informer was launched in Australia by former Australian GamePro and Official PlayStation Magazine editor Chris Stead and publisher Citrus Media.
By June 2010, Game Informer Australia had become the first local games publication to pass 10,000 subscribers. By August 18, 2010, it had become Australia's biggest selling video games publication. Game Informer Australia has picked up three Australian Magazine Awards for best in category, multiple nominations in the Lizzie awards and the 2013 MCV award for Print Publication of the Year. Chris Stead received the 2013 Journalist of the Year gong at the MCV awards. Game Informer reviews games on PCs, PlayStation 4, PlayStation Vita, PlayStation VR, Xbox One, Nintendo Switch, Nintendo 3DS, Android, iOS. Older games, three per issue, were given brief reviews in the magazine's Classic GI section; this was discontinued in months before the redesign of the magazine. The magazine's staff rate games on a scale of 1 to 10 with quarter point intervals. A score of 1 - 5 is considered terrible. Andy McNamara – Editor-i
Official Xbox Magazine
Official Xbox Magazine is a monthly video game magazine which started in November 2001 around the launch of the original Xbox. A preview issue was released at E3 2001, with another preview issue in November 2001; the magazine was bundled with a disc that included game demos, preview videos and trailers, other content, such as game or Xbox updates and free gamerpics. The discs provided the software for the Xbox 360 for backward compatibility of original Xbox games for those without broadband and Xbox Live access; as of January 2012, OXM no longer includes a demo disc. In mid-2014, the U. S. version was merged into the UK version on the website, which lasted only a few months until Future plc announced that it was closing its website along with all the other websites that Future has published, including Edge and Computer and Video Games. In February 2015, OXM and all of Future's video game websites were redirected into GamesRadar; the magazine itself continues to be published in US and Australia.
On the Disc Each issue contained a demo disc with both Xbox 360 and Xbox Live Arcade games. However, beginning in January 2012, OXM stopped including demo discs, saying "You've told us you don't want the DVD anymore, we listened....". Each demo contained unlockable content like hidden demos. There was a sim-like game called'OXM Universe'. Gamers played the games on disc and viewed the videos on the disc to gain points, but only 800 points were needed for the unlockable content; the points had another use in which gamers used their points to research and build equipment for the in-game game'OXM Universe'.'OXMU' was discontinued in OXM's 100th issue. We Heart Xbox In this section, new games which were not yet shown to the mainstream public or user-modified hardware such as consoles or faceplates were shown here. Message Center Besides showing readers' mail, the OXM crew revealed their'Top 5' things on their mind at the moment. The'Top 5' tradition was broken in Issue #85 of July 2008, when the staff instead answered to the question "What's your worst habit - and do you want to break it?"
Xbox Next In this section, upcoming games were previewed. Features In this section, games may get prolonged previews, or OXM may have an exclusive 6-10 page review for a certain game. There may be special featured content like Issue #77's'HDTV Buyer's Guide'. Xbox Now This was the section where every Xbox, Xbox 360, Xbox Live Arcade game, downloadable content is reviewed. Xbox 365This section contained Xbox business articles, gaming news,'Hard Stuff','2,000 Pennies or Less', the codes of the month,'Forza Showroom', a section for competing against the OXM crew in games like Lost Planet, Halo 3, Gears of War, more,'Media Ho!','Live Space' (a section which showed gamers' Xbox Live gamertags,'Ask Dr. Gamer', and'The of Xbox' (a section that talked about business and other things of the Xbox gaming world; the column'The Business of Xbox' was written by Geoff Keighley through the May 2007 issue, but until 2015, the column was written, on a less frequent basis, by Chris Morris. As of Issue #71, the end page rotated columnists, with guests including game creators Tim Schafer, Denis Dyack, Randy Pitchford.
UK and US Edition Editor: Stephen Ashby Deputy Editor: Daniella Lucas Staff Writer: Adam Bryant Production Editor: Russell Lewin Senior Art Editor: Warren Brown Until issue #52, the Official Xbox Magazine used a 100-point system, scoring games out of 10.0 with.1 increments. The games that received at least a 9.0 were given an Editor's Choice award. Beginning with issue #53, the US OXM switched to a 20-point scoring system, scoring games out of 10.0 with increments of 0.5. The UK edition though switched to a 10-point scoring system, scoring games out of 10; this ratings scale was detailed on the introduction page to every issue's review section. A score of 10.0 was not considered perfect, but is called "Classic" and is considered to be "one of those rare and best of games." OXM's review scale did include a score of 11.0 as "Perfect," however the description for that score was "The unicorn. Will never happen. Never." Twenty games received a 10/10 score from OXM, but only BioShock, The Elder Scrolls V: Skyrim and Grand Theft Auto V had been given this score by both the US and UK editions.
The nine 10/10 games from the US edition included: Fight Night Round 3, Gears of War, Fallout 3, Halo 3, Call of Duty 4: Modern Warfare, Mass Effect, Gears of War 3 and Batman: Arkham City. Whereas the nine 10/10 games from the UK edition included: Grand Theft Auto IV, Project Gotham Racing 4, Call of Duty: Modern Warfare 2, The Elder Scrolls IV: Oblivion, Mass Effect 2, Halo: Reach, Portal 2, Deus Ex: Human Revolution and Mass Effect 3. OXM had begun reviewing Xbox Live Downloadable Content, on a three-point scale: Buy, Fanboys Only, Deny; the exception was The Elder Scrolls IV: Shivering Isles expansion pack in issue 70, due to the game's size, being "much more than a simple map pack" was reviewed on the normal 20-point scale, receiving an 8.5. Some disks came with additional material for Xbox games. Early issues' demo disk included a costume expansion to Dead or Alive 3 and Easter eggs unlockable
Advertising is a marketing communication that employs an sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message, it differs from personal selling in that the message is non-personal, i.e. not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, television, outdoor advertising or direct mail; the actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.
Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes such as a public service announcement. Advertising may help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest advertising-agency groups are Dentsu, Omnicom, WPP. In Latin, advertere means "to turn towards". Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.
Lost and found advertising on papyrus was common in ancient ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, present to this day in many parts of Asia and South America; the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell confectionery. Advertisement takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or a bag of flour.
Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers to announce their whereabouts. The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in weekly newspapers in England; these early print advertisements were used to promote books and newspapers, which became affordable with advances in the printing press. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content. Thomas J. Barratt of London has been called "the father of modern advertising". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century.
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were circulated in his day. He stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns, he understood the importance of reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, the advertiser has to change with them. An idea, effective a generation ago would fall flat and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste."As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.
Around 1840, Volney B. Palmer established the roo
Albany, New Zealand
Albany is one of the northernmost suburbs of the contiguous Auckland metropolitan area in New Zealand. It is located to the north of the Waitematā Harbour, 15 kilometres northwest of the Auckland city centre; the suburb is in one of the thirteen administrative divisions of Auckland Council. One of the city's newest suburbs, it was until recently a town in its own right, still has a feeling of not being a part of the city, which lies predominantly to the southeast of it. Much of the land to the north of Albany is still semi-rural; the Māori name for the area was Okahukura. The town was known as Lucas Creek. By 1890 it was a fruit-growing area and in that year it was renamed'Albany' after the fruit-growing district called'Albany' in Australia, pronounced with a short'a' as in Albert; the name Albany derives from its Latinisation. In 2005, there were plans to turn a major swath of Albany into a planned mini-urban centre, described as a "happy mix of businesses, shops and entertainment an environment of parks and lakes and of tree-lined streets and cycleways linking to the new park-and-ride bus station and the rapid-busway lanes along the Northern Motorway to downtown Auckland", according to a newspaper report.
It would be home to 10,000 people. Authorities wanted sound-proofed apartments against outside noise. Initial plans called for hotels, municipal swimming pool as well as the headquarters for the North Shore City Council. In some respects, development has proceeded accordingly, but the 2008–09 economic downturn has blunted some of this activity; the population was 3,057 in an increase of 888 from the 2006 Census. There were 1,092 occupied dwellings in Albany in 2013, demographic makeup was 73% European, 5% Maori, 2% Pacific peoples, 22% Asian, 3% Middle Eastern/Latin American/African, 1% other; the median income of $32,600 was higher than for the Auckland Region of $29,600. Unemployment in Albany was 7.0%, lower than the Auckland average of 8.1%. 91% had internet access and 88% had cell phones. Cars were prevalent. A near majority were born overseas. Ethnically, in keeping with the wider North Shore, Albany was predominantly Pakeha and Asian, had a high proportion of recent migrants from both elsewhere in New Zealand and overseas.
Albany has become, in some respects, a substantial shopping and retail zone within the northwestern Auckland area. The area is fast-growing in terms of its population and the development of the built environment, following planning decisions and land sales made by central and local governments in the 1980s and 1990s. Through the 1990s industrial and retail areas were produced, predominantly owned and occupied by local and foreign corporate capital. A major shopping centre hub was opened in the late 1990s and has since expanded, with Westfield Albany becoming New Zealand's largest shopping centre; the so-called supermall opened in August 2007 on McKinnon Drive costing $210 million with 142 shops built by over 3500 workers, which features 1800 cinema seats and an indoor area of 7ha. There is parking for 2300 vehicles. Kmart and New World stores are anchors; the mall claimed it provides "free space for community organisations for awareness and fundraising activities" but one volunteer claimed he was ejected from the premises while trying to raise money for veterans because of a dispute with mall management.
There has been development of a substantial retail project anchored by a 10,000 square metre Mega Mitre 10 store on Oteha Valley Road, across from the North Harbour Stadium, run by Symphony Projects Management. Albany has been the site of a $500 million so-called Super City showcase development project. Plans in 2006 featured a 200-room hotel, apartment complex with three 30-storey towers, up to 15 office blocks rising 10 levels high, but in the economic downturn of 2008–09, the project was in dire straits. Albany has a site for Sky Television's Prime TV, as well as the Broadcast Centre for Sky PPV. There are movie theatres including the 1800-seat multiplex inside the new mall, although there were reports of roof problems and weathertightness. A large furniture store opened in May 2009 creating up to 30 jobs. High tech firms such as Garmin, a firm specializing in satellite navigation and communications technology, has a showroom in Albany. There are upscale restaurants. Surf-wear fashion retailer Billabong has an outlet store in Albany.
Considerable housing development has taken place since the early 1990s, facilitated by the extension of the Northern Motorway through the area. There are upscale properties. In 2005, the rent for a two bedroom apartment was $300 per week. Albany has North Harbour Stadium, it draws 25,000 spectators to games and is home to North Harbour rugby team in the ITM Cup and hosts Super 15 matches of the Blues. It was a stadium used in the 2011 Rugby World Cup. Albany has a gymnasium where New Zealand taekwondo Olympic representatives Logan Campbell and Robin Cheong trained in 2008 under the guidance of their coach Grandmaster Jin Keun Oh, it has a tennis park. Rugby teams practice regularly; the North Harbour BMX club has a race track at Bush Road, Albany where many New Zealand reps have tr
Auckland is a city in the North Island of New Zealand. Auckland is the largest urban area in the country, with an urban population of around 1,628,900, it is located in the Auckland Region—the area governed by Auckland Council—which includes outlying rural areas and the islands of the Hauraki Gulf, resulting in a total population of 1,695,900. A diverse and multicultural city, Auckland is home to the largest Polynesian population in the world; the Māori-language name for Auckland is Tāmaki or Tāmaki-makau-rau, meaning "Tāmaki with a hundred lovers", in reference to the desirability of its fertile land at the hub of waterways in all directions. The Auckland urban area ranges to Waiwera in the north, Kumeu in the north-west, Runciman in the south. Auckland lies between the Hauraki Gulf of the Pacific Ocean to the east, the low Hunua Ranges to the south-east, the Manukau Harbour to the south-west, the Waitakere Ranges and smaller ranges to the west and north-west; the surrounding hills are covered in rainforest and the landscape is dotted with dozens of dormant volcanic cones.
The central part of the urban area occupies a narrow isthmus between the Manukau Harbour on the Tasman Sea and the Waitematā Harbour on the Pacific Ocean. Auckland is one of the few cities in the world to have a harbour on each of two separate major bodies of water; the isthmus on which Auckland resides was first settled around 1350 and was valued for its rich and fertile land. The Māori population in the area is estimated to have peaked at 20,000 before the arrival of Europeans. After a British colony was established in 1840, William Hobson Lieutenant-Governor of New Zealand, chose the area as his new capital, he named the area for Earl of Auckland, British First Lord of the Admiralty. It was replaced as the capital in 1865 by Wellington, but immigration to Auckland stayed strong, it has remained the country's most populous city. Today, Auckland's central business district is the major financial centre of New Zealand. Auckland is classified as a Beta + World City because of its importance in commerce, the arts, education.
The University of Auckland, established in 1883, is the largest university in New Zealand. Landmarks such as the Auckland Art Gallery Toi o Tāmaki, the Harbour Bridge, the Sky Tower, many museums, parks and theatres are among the city's significant tourist attractions. Auckland Airport handles around one million international passengers a month. Despite being one of the most expensive cities in the world, Auckland is ranked third on the 2016 Mercer Quality of Living Survey, making it one of the most liveable cities; the isthmus was settled by Māori circa 1350, was valued for its rich and fertile land. Many pā were created on the volcanic peaks; the Māori population in the area is estimated to have been about 20,000 before the arrival of Europeans. The introduction of firearms at the end of the eighteenth century, which began in Northland, upset the balance of power and led to devastating intertribal warfare beginning in 1807, causing iwi who lacked the new weapons to seek refuge in areas less exposed to coastal raids.
As a result, the region had low numbers of Māori when European settlement of New Zealand began. On 27 January 1832, Joseph Brooks Weller, eldest of the Weller brothers of Otago and Sydney, bought land including the site of the modern city of Auckland, the North Shore, part of Rodney District for "one large cask of powder" from "Cohi Rangatira". After the signing of the Treaty of Waitangi in February 1840, the new Governor of New Zealand, William Hobson, chose the area as his new capital and named it for George Eden, Earl of Auckland Viceroy of India; the land that Auckland was established on was given to the Governor by a local iwi, Ngāti Whātua, as a sign of goodwill and in the hope that the building of a city would attract commercial and political opportunities for iwi. Auckland was declared New Zealand's capital in 1841, the transfer of the administration from Russell in the Bay of Islands was completed in 1842; however in 1840 Port Nicholson was seen as a better choice for an administrative capital because of its proximity to the South Island, Wellington became the capital in 1865.
After losing its status as capital, Auckland remained the principal city of the Auckland Province until the provincial system was abolished in 1876. In response to the ongoing rebellion by Hone Heke in the mid-1840s, the government encouraged retired but fit British soldiers and their families to migrate to Auckland to form a defence line around the port settlement as garrison soldiers. By the time the first Fencibles arrived in 1848, the rebels in the north had been defeated. Outlying defensive towns were constructed to the south, stretching in a line from the port village of Onehunga in the west to Howick in the east; each of the four settlements had about 800 settlers. In the early 1860s, Auckland became a base against the Māori King Movement, the 12,000 Imperial soldiers stationed there led to a strong boost to local commerce. This, continued road building towards the south into the Waikato, enabled Pākehā influence to spread from Auckland; the city's population grew rapidly, from 1,500 in 1841 to 3,635 in 1845 to 12,423 by 1864.
The growth occurred to other mercantile-dominated cities around the port and with problems of overcrowding and pollution. Auckland's population of ex-soldiers was far greater than that of other settlements: about 50 percent of the popula