GoldenEye: Rogue Agent is a first-person shooter video game in the James Bond franchise, developed by EA Los Angeles and published by Electronic Arts. The player takes the role of an ex-MI6 agent, who is recruited by Auric Goldfinger to assassinate his rival Dr. No. Several other characters from the Bond franchise make appearances throughout the game, including Pussy Galore, Oddjob, Xenia Onatopp and Francisco Scaramanga.

Auric Goldfinger is a fictional character and the main antagonist in Ian Fleming's 1959 seventh James Bond novel, Goldfinger, and the 1964 film it inspired. His first name, Auric, is an adjective meaning "of gold". Fleming chose the name to commemorate the architect Ernő Goldfinger, who had built his home in Hampstead next door to Fleming's; he disliked Goldfinger's style of architecture and destruction of Victorian terraces and decided to name a memorable villain after him. According to a 1965 Forbes article and The New York Times, the Goldfinger persona was based on gold-mining magnate Charles W. Engelhard, Jr.