Google Express

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Google Shopping Express vehicle, original livery
Google Shopping Express vehicle, newer livery

Google Express, formerly Google Shopping Express,[1] is a shopping service from Google available in some parts of the United States that was launched on a free trial basis in San Francisco and Silicon Valley in spring 2013. Originally it was a same-day service;[2] later offering same-day and overnight delivery. Originally, pricing was the same as in-person shopping, but later prices became typically US$4-$10 more per item; Google Express Help said "Because item prices are set by stores, sometimes you'll see prices on Google Express that differ from what you'd see in the store: this depends both on the merchant and the location of the store your items come from."[3]

The service was first announced in March 2013, from San Francisco as far south as San Jose. Retailers include a mix of national and local stores.[4][5][6] It was publicly launched on September 25, 2013, with some added retailers but still restricted to San Francisco and Silicon Valley.[7] Apps for Android and Apple smartphones were announced the same day; using these enables customers to use their loyalty accounts.[8] In May 2014 the service was expanded to New York City and West Los Angeles,[9][10] and in October 2014 service was added in Chicago, Boston, and Washington, DC, as well as additional retailers.[1][11]

At launch, Google waived the subscription fee for testers and for the first six months after sign-up;[9][10] the fee is somewhat below that for Amazon Prime. Amazon, which is also testing same-day delivery in selected markets, is the main competitor.[5][6][12][13][14] Delivery began with Prius sedans in Google Express livery, about 50 cars as of August 2013, when the service was available in 88 ZIP codes.[15] The fleet was later expanded to include Ford Transit vans,[16] and the company announced it might use bicycle and on-foot delivery in some areas.[17] The deliveries are subcontracted to a courier service, initially 1-800-Courier,[18] and later also OnTrac. In the testing phase, retailers were not charged, or paid only a nominal fee. Customers pay $5 per shopping stop and receive deliveries within a three- to five-hour window.[14][15] Customers must have a Google Wallet account.[15][19]

The service displays a map of the merchandise pickup and delivery locations, and attempts to use the nearest available outlet,[14][15] not always successfully.[18][20]

In October 2017, merchant partners included Walmart[21], Target Corporation[22], Costco, and Fry's Electronics.

See also[edit]


  1. ^ a b Sarah Perez, "Google Shopping Express Expands To More Cities, Rebrands As Google Express", TechCrunch, October 14, 2014.
  2. ^ "shop local stores online and get items delivered on the same day", Google Shopping Express, retrieved March 18, 2014.
  3. ^ "Pricing". Google Express Help. 2017. Retrieved 7 September 2017. 
  4. ^ Salvador Rodriguez, "Google testing same-day delivery service", Business, Los Angeles Times, March 28, 2013.
  5. ^ a b Iain Thomson, "Google Shopping Express dips toe in same-day home delivery: Wants to ape Amazon and eBay, not Webvan or Kozmo", The Register, March 28, 2013.
  6. ^ a b Joanna Stern, "Google Shopping Express: Same-Day Delivery Beyond the Web", Technology, ABC News blogs, March 29, 2013.
  7. ^ Heather Somerville, "Google same-day delivery makes public debut", Mercury News, September 25, 2013.
  8. ^ Sarah Perez, "Google Shopping Express Launches In San Francisco Peninsula, Debuts New Apps", TechCrunch, September 25, 2013.
  9. ^ a b Alison Griswold, "Google Shopping Express Is Making a Masterful Play for Amazon’s Customers", Moneybox, Slate, May 5, 2014.
  10. ^ a b Alistair Barr, "In Battle with Amazon, Google Expands Same-Day Delivery Service", Blogs, Wall Street Journal, May 5, 2014.
  11. ^ Brian Elliot, "Google Express: more cities, more stores and a new name", Official Google blog, Oct 13, 2014.
  12. ^ Alexia Tsotsis, "Google Starts Testing Google Shopping Express In SF, With Free Delivery From Target, Walgreens, Staples And More", TechCrunch, March 28, 2013.
  13. ^ Dan Reyes, "Google Shopping Express May Rival Amazon and eBay", Technorati, March 28, 2013.
  14. ^ a b c Farhad Manjoo, "The Glorious Future of Shopping: You order online. Your stuff comes the same day. You never have to leave your house again", Technology, Slate, June 30, 2013.
  15. ^ a b c d Heather Somerville, "Google puts pressure on eBay, expands same-day delivery", Business, Mercury News, August 30, 2013.
  16. ^ Erin Connolly, "Here’s What You Need to Know Now That Google Express is in Town",, October 15, 2014.
  17. ^ Kaja Whitehouse, "Google expands same-day delivery service to Manhattan, LA", The New York Post, May 5, 2014.
  18. ^ a b Cyrus Farivar, "Google Shopping Express expands old formula: Take orders, deliver stuff (mostly): In which an Ars editor makes three orders in San Jose, but two actually show up", Business, Ars Technica, September 25, 2013.
  19. ^ Shana Lynch, "Google Shopping Express versus eBay Now: Who won?", Silicon Valley Business Journal, September 25, 2013.
  20. ^ Kevin Shalvey, "Google Shopping Express Test: Same-Day Bagels",, Investor's Business Daily, June 5, 2013.
  21. ^ Green, Dennis (23 August 2017). "Google and Walmart are joining forces to take on Amazon". Business Insider. Retrieved 13 October 2017. 
  22. ^ Gagliordi, Natalie (12 October 2017). "Target partners with Google for voice shopping through Google Express". ZDNet. CBS Interactive. Retrieved 13 October 2017. 

External links[edit]