Hawaiian Punch

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Hawaiian Punch
Hawaiian Punch Logo.png
Product type Beverage
Owner Keurig Dr Pepper
Country United States
Introduced 1934
Website www.hawaiianpunch.com

Hawaiian Punch is a brand of fruit punch drinks containing 5% fruit juice[1] owned by Keurig Dr Pepper, Inc. (DPS).[citation needed]

The name comes from the source of the original recipe's main ingredients. The original formulation of Hawaiian Punch was composed of 7 fruit flavors: apple, apricot, guava, orange, papaya, passion fruit, and pineapple.


Hawaiian Punch was created in 1934 by A.W. Leo, Tom Yeats, and Ralph Harrison as an ice cream topping in a converted garage in Fullerton, California, and customers later discovered that it made an appealing drink when mixed with water. Yeats and Harrison formed Pacific Hawaiian Products to produce the beverage.

R. J. Reynolds Tobacco Company bought Pacific Hawaiian in 1962.[citation needed] Procter & Gamble bought Hawaiian Punch from Del Monte Foods,[2] spun off from RJR Nabisco in 1989, in 1990.[citation needed] Procter & Gamble sold Hawaiian Punch to Cadbury Schweppes in 1999.[3][4] Dr Pepper Snapple was spun off from Cadbury Schweppes in 2008.


In 1962, the Atherton-Privett ad agency created a 20-second commercial to advertise Hawaiian Punch drink. The commercial was produced by John Urie and Associates in Hollywood. Jean Guy Jacques was the director; Bob Guidi and John Urie designed the two characters, Punchy and Oaf. Ross Martin did Punchy's voice, "Hey! How 'bout a nice Hawaiian Punch?" and John Urie did Oaf's line, "Sure". Rod Scribner animated the commercials. Sam Cornell also worked on the later versions. Oaf never learned to say "No" and he was always punched. The commercial ended with Punchy leaning on a can of Hawaiian Punch, saying, "Wasn't that a refreshing commercial?" The commercial won many awards. After airing in February 1962 on The Tonight Show with Jack Paar, the Punchy commercial was so special that Jack Paar said, "Let's play that again... the second time is free."


Original canned flavors[edit]

  • Fruit Juicy Red
  • Sunshine Yellow
  • Cherry
  • Orange
  • Grape
  • Strawberry
  • Lemonade

Added 1969[edit]

  • Fruit Juicy Red Low Calorie

Added 1971[edit]

  • Cherry Royal

1975 canned flavors[edit]

  • Fruit Juicy Red
  • Great Grape
  • Sunshine Orange
  • Tropical Fruit
  • Very Berry
  • Fruit Punch Low Sugar

1975 "Drink Mix" flavors[edit]

  • Red Punch
  • Strawberry Punch
  • Tutti Frutti Punch

Post-1980 canned flavors[edit]


  1. ^ "Product Information". Hawaiian Punch. Retrieved 2014-01-25. 
  2. ^ "P.&G. Is Buying Hawaiian Punch". The New York Times. 27 January 1990. 
  3. ^ "COMPANY NEWS: PROCTER & GAMBLE SEEKS A BUYER FOR HAWAIIAN PUNCH". The New York Times. November 12, 1998. 
  4. ^ "CADBURY AGREES TO BUY HAWAIIAN PUNCH FROM P.& G". Bridge News. 16 April 1999 – via The New York Times. 

External links[edit]