Heart TV

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Heart TV
Heart TV logo.png
Launched 11 October 2012
Owned by Global
Picture format 16:9 576i (SDTV)
Audience share 0.01% (June 2017 (2017-06), BARB)
Slogan More Feel Good Music!
Country United Kingdom
Broadcast area United Kingdom
Ireland
Sister channel(s) Capital TV
Website heart.co.uk/tv
Availability
Satellite
Freesat Channel 506
Sky Channel 387
Astra 2G 11553 H 22000 5/6
Streaming media
Heart Watch live
TVPlayer Watch live (UK only)

Heart TV is a British 24-hour pop music television channel owned by Global. The channel plays music videos in 1970s, 1980s, 1990s and occasionally 2000s (include romantic music and film scores). Since 2015, from 1 November to 27 December, Heart TV is branded Heart Xmas, and since 2016, from 1 July - 1 September, Heart TV rebrands itself as Heart Summer.

It reaches 927,000 viewers in average every month in Sky alone.

History[edit]

On 3 July 2012, Global announced it would launch a TV channel of the same name, Heart.[1] The station launched on Sky and Freesat platforms on 11 October 2012 at 11:00 p.m. (this was postponed twice), along with a TV channel of the same name for sister radio station Capital.[2] The channels can also be watched via dedicated iOS apps, as well as online. Both channels play non-stop music videos 24 hours a day, 7 days a week and will also feature live coverage for major musical events across the UK.[3] On 24 July 2012 it was confirmed BSkyB would be responsible for ad sales on both channels, likewise with the radio station, Heart TV is aimed at a target audience of housewives with children.[4]

In February 2015, Global were reprimanded by the media regulator Ofcom following an incident in October 2014 during which Heart TV played 72 seconds more than the permitted amount of advertising during one particular hour. Global said the incident had occurred because a commercial break was pushed to the end of an hour by software controlling its output, creating too much advertising time for the following hour.[5]

The channel originally aimed to play “more music variety” (similar to the radio), however, after the slogan was changed in February 2017 to “Turn Up the Feel Good”, it now says “more feel good music”.

References[edit]

  1. ^ Laughlin, Andrew (14 July 2012). "Global to launch Heart TV". Digital Spy. 
  2. ^ "Heart and Capital TV have launched". a516digital. 11 October 2012. Retrieved 17 October 2012. 
  3. ^ Laughlin, Andrew (12 October 2012). "Capital TV, Heart TV launch on Sky and Freesat". Digital Spy. Retrieved 17 October 2012. 
  4. ^ McCabe, Masie (24 July 2012). "Global appoints Sky Media for Heart and Capital TV ad sales". Media Week. Retrieved 24 July 2012. 
  5. ^ "Heart TV in breach for too many adverts". Radio Today. 2 February 2015. Retrieved 3 February 2015.