Hit104.9 The Border

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The Border's Hit104.9
Broadcast area Albury RA1[1]
Branding Hit104.9
Slogan The Border's #1 Hit Music Station
Format Contemporary hit radio
Language(s) English
ERP 100,000 watts
HAAT 443 m[2]
Affiliations Hit Network
Owner Southern Cross Austereo
(Radio Albury Wodonga Pty Ltd)
Sister stations 2BDR
Website Official website

hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.

Hit104.9 recently changed from a 10 in a row music format to 50 Minutes Non Stop - playing 50 minute blocks of music ad free. Since February 2017 the breakfast show has been hosted by Riley Rose and Seamus[3]

On 14 December, 2016 Southern Cross Austero rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.[4]


  1. ^ "Map of Albury" (PDF). Acma.gov.au. Retrieved 2015-07-15. 
  2. ^ "Calculation of Effective antenna heights using the SRTM3 database". Itu.int. 2003-04-14. Retrieved 2015-07-15. 
  3. ^ "Riley-Rose&Seamus | hit.com.au". www.hit.com.au/shows/riley-rose-seamus. Retrieved 2017-10-12. 
  4. ^ "Years in the making, the biggest rebrand in Australian radio history has arrived | radioinfo.com.au". www.radioinfo.com.au. Retrieved 2017-10-12. 

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