Sacramento is the capital city of the U. S. state of California and the seat of Sacramento County. Located at the confluence of the Sacramento River and the American River in Northern California's Sacramento Valley, Sacramento's estimated 2018 population of 501,334 makes it the sixth-largest city in California and the ninth largest capital in the United States. Sacramento is the seat of the California Assembly, the Governor of California, Supreme Court of California, making it the state's political center and a hub for lobbying and think tanks. Sacramento is the cultural and economic core of the Sacramento metropolitan area, which had 2010 population of 2,414,783, making it the fifth largest in California. Sacramento is the fastest-growing major city in California, owing to its status as a notable financial center on the West Coast and as a major educational hub, home of Sacramento State University and University of California, Davis. Sacramento is a major center for the California healthcare industry, as the seat of Sutter Health, the world-renowned UC Davis Medical Center, the UC Davis School of Medicine, notable tourist destination in California, as the site of The California Museum, the Crocker Art Museum, California Hall of Fame, the California State Capitol Museum, the Old Sacramento State Historic Park.
Sacramento is known for its evolving contemporary culture, dubbed the most "hipster city" in California. In 2002, the Harvard University Civil Rights Project conducted for Time magazine named Sacramento "America's Most Diverse City". Before the arrival of the Spanish, the area was inhabited by the Nisenan people indigenous peoples of California. Spanish cavalryman Gabriel Moraga surveyed and named the Rio del Santísimo Sacramento in 1808, after the Blessed Sacrament, referring to the Eucharist in the Catholic Church. In 1839, Juan Bautista Alvarado, Mexican governor of Alta California granted the responsibility of colonizing the Sacramento Valley to Swiss-born, Mexican citizen John Augustus Sutter, who subsequently established Sutter's Fort and the settlement at the Rancho Nueva Helvetia. Following the American Conquest of California and the 1848 Treaty of Guadalupe-Hidalgo, the waterfront developed by Sutter began to be developed and incorporated in 1850 as the City of Sacramento; as a result of the California Gold Rush, Sacramento became a major commercial center and distribution point for Northern California, serving as the terminus for the Pony Express and the First Transcontinental Railroad.
Nisenan and Plains Miwok Native Americans had lived in the area for thousands of years. Unlike the settlers who would make Sacramento their home, these Native Americans left little evidence of their existence. Traditionally, their diet was dominated by acorns taken from the plentiful oak trees in the region, by fruits, bulbs and roots gathered throughout the year. In 1808, the Spanish explorer Gabriel Moraga discovered and named the Sacramento Valley and the Sacramento River. A Spanish writer with the Moraga expedition wrote: "Canopies of oaks and cottonwoods, many festooned with grapevines, overhung both sides of the blue current. Birds chattered in the trees and big fish darted through the pellucid depths; the air was like champagne, drank deep of it, drank in the beauty around them. "¡Es como el sagrado sacramento!" The valley and the river were christened after the "Most Holy Sacrament of the Body and Blood of Christ", referring to the Catholic sacrament of the Eucharist. John Sutter Sr. first arrived in the area on August 13, 1839, at the divergence of the American and Sacramento Rivers with a Mexican land grant of 50,000 acres.
The next year, he and his party established Sutter's Fort, a massive adobe structure with walls eighteen feet high and three feet thick. Representing Mexico, Sutter Sr. called his colony New Helvetia, a Swiss inspired name, was the political authority and dispenser of justice in the new settlement. Soon, the colony began to grow as more pioneers headed west. Within just a few short years, Sutter Sr. had become a grand success, owning a ten-acre orchard and a herd of thirteen thousand cattle. Fort Sutter became a regular stop for the increasing number of immigrants coming through the valley. In 1847 Sutter Sr. received 2,000 fruit trees, which started the agriculture industry in the Sacramento Valley. That same year, Sutter Sr. hired James Marshall to build a sawmill so that he could continue to expand his empire, unbeknownst to many, Sutter Sr.'s "empire" had been built on some thin margins of credit. In 1848, when gold was discovered by James W. Marshall at Sutter's Mill in Coloma, a large number of gold-seekers came to the area, increasing the population.
In August 1848 Sutter Sr.'s son, John Sutter Jr. arrived in the area to assist his father in relieving his indebtedness. Now compounding the problem of his father's indebtedness, was the additional strain placed on the Sutters by the ongoing arrival of thousands of new gold miners and prospectors in the area, many quite content to squat on unwatched portions of the vast Sutter lands, or to abscond with various unattended Sutter properties or belongings if they could. In Sutter's case, rather than being a'boon' for Sutter, his employee's discovery of gold in the area turned out to be more of a personal'bane' for him. By December 1848, John Sutter Jr. in association with Sam Brannan, began laying out the City of Sacramento, 2 miles south of his father's settlement of New Helvetia. This venture was undertaken against the wishes of Sutter Sr. however the father, being in debt, was in no position to stop the venture. For
New Orleans is a consolidated city-parish located along the Mississippi River in the southeastern region of the U. S. state of Louisiana. With an estimated population of 393,292 in 2017, it is the most populous city in Louisiana. A major port, New Orleans is considered an economic and commercial hub for the broader Gulf Coast region of the United States. New Orleans is world-renowned for its distinct music, Creole cuisine, unique dialect, its annual celebrations and festivals, most notably Mardi Gras; the historic heart of the city is the French Quarter, known for its French and Spanish Creole architecture and vibrant nightlife along Bourbon Street. The city has been described as the "most unique" in the United States, owing in large part to its cross-cultural and multilingual heritage. Founded in 1718 by French colonists, New Orleans was once the territorial capital of French Louisiana before being traded to the United States in the Louisiana Purchase of 1803. New Orleans in 1840 was the third-most populous city in the United States, it was the largest city in the American South from the Antebellum era until after World War II.
The city's location and flat elevation have made it vulnerable to flooding. State and federal authorities have installed a complex system of levees and drainage pumps in an effort to protect the city. New Orleans was affected by Hurricane Katrina in 2005, which resulted in flooding more than 80% of the city, thousands of deaths, so much displacement because of damaged communities and lost housing as to cause a population decline of over 50%. Since Katrina, major redevelopment efforts have led to a rebound in the city's population. Concerns about gentrification, new residents buying property in closely knit communities, displacement of longtime residents have been expressed; the city and Orleans Parish are coterminous. As of 2017, Orleans Parish is the third most-populous parish in Louisiana, behind East Baton Rouge Parish and neighboring Jefferson Parish; the city and parish are bounded by St. Tammany Parish and Lake Pontchartrain to the north, St. Bernard Parish and Lake Borgne to the east, Plaquemines Parish to the south, Jefferson Parish to the south and west.
The city anchors the larger New Orleans metropolitan area, which had an estimated population of 1,275,762 in 2017. It is the most populous metropolitan area in Louisiana and the 46th-most populated MSA in the United States; the city is named after the Duke of Orleans, who reigned as Regent for Louis XV from 1715 to 1723. It has many illustrative nicknames: Crescent City alludes to the course of the Lower Mississippi River around and through the city; the Big Easy was a reference by musicians in the early 20th century to the relative ease of finding work there. It may have originated in the Prohibition era, when the city was considered one big speakeasy due to the government's inability to control alcohol sales, in open violation of the 18th Amendment; the City that Care Forgot has been used since at least 1938, refers to the outwardly easy-going, carefree nature of the residents. La Nouvelle-Orléans was founded in the Spring of 1718 by the French Mississippi Company, under the direction of Jean-Baptiste Le Moyne de Bienville, on land inhabited by the Chitimacha.
It was named for Philippe II, Duke of Orléans, Regent of the Kingdom of France at the time. His title came from the French city of Orléans; the French colony was ceded to the Spanish Empire in the Treaty of Paris, following France's defeat by Great Britain in the Seven Years' War. During the American Revolutionary War, New Orleans was an important port for smuggling aid to the rebels, transporting military equipment and supplies up the Mississippi River. Beginning in the 1760s, Filipinos began to settle around New Orleans. Bernardo de Gálvez y Madrid, Count of Gálvez launched a southern campaign against the British from the city in 1779. Nueva Orleans remained under Spanish control until 1803, when it reverted to French rule. Nearly all of the surviving 18th-century architecture of the Vieux Carré dates from the Spanish period, notably excepting the Old Ursuline Convent. Napoleon sold Louisiana to the United States in the Louisiana Purchase in 1803. Thereafter, the city grew with influxes of Americans, French and Africans.
Immigrants were Irish, Germans and Italians. Major commodity crops of sugar and cotton were cultivated with slave labor on nearby large plantations. Thousands of refugees from the 1804 Haitian Revolution, both whites and free people of color, arrived in New Orleans. While Governor Claiborne and other officials wanted to keep out additional free black people, the French Creoles wanted to increase the French-speaking population; as more refugees were allowed into the Territory of Orleans, Haitian émigrés who had first gone to Cuba arrived. Many of the white Francophones had been deported by officials in Cuba in retaliation for Bonapartist schemes. Nearly 90 percent of these immigrants settled in New Orleans; the 1809 migration brought 2,731 whites, 3,102 free people of color, 3,226 slaves of African descent, doubling the city's population. The city became a greater proportion than Charleston, South Carolina's 53 percent. During the final campaign of the War of 1812, the British sent a force of 11,000 in a
Chicago the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,716,450, it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area referred to as Chicagoland, the county seat of Cook County, the second most populous county in the United States; the metropolitan area, at nearly 10 million people, is the third-largest in the United States, the fourth largest in North America and the third largest metropolitan area in the world by land area. Located on the shores of freshwater Lake Michigan, Chicago was incorporated as a city in 1837 near a portage between the Great Lakes and the Mississippi River watershed and grew in the mid-nineteenth century. After the Great Chicago Fire of 1871, which destroyed several square miles and left more than 100,000 homeless, the city made a concerted effort to rebuild; the construction boom accelerated population growth throughout the following decades, by 1900 Chicago was the fifth largest city in the world.
Chicago made noted contributions to urban planning and zoning standards, including new construction styles, the development of the City Beautiful Movement, the steel-framed skyscraper. Chicago is an international hub for finance, commerce, technology, telecommunications, transportation, it is the site of the creation of the first standardized futures contracts at the Chicago Board of Trade, which today is the largest and most diverse derivatives market gobally, generating 20% of all volume in commodities and financial futures. O'Hare International Airport is the one of the busiest airports in the world, the region has the largest number of U. S. highways and greatest amount of railroad freight. In 2012, Chicago was listed as an alpha global city by the Globalization and World Cities Research Network, it ranked seventh in the entire world in the 2017 Global Cities Index; the Chicago area has one of the highest gross domestic products in the world, generating $680 billion in 2017. In addition, the city has one of the world's most diversified and balanced economies, not being dependent on any one industry, with no single industry employing more than 14% of the workforce.
Chicago's 58 million domestic and international visitors in 2018, made it the second most visited city in the nation, behind New York City's approximate 65 million visitors. The city ranked first place in the 2018 Time Out City Life Index, a global quality of life survey of 15,000 people in 32 cities. Landmarks in the city include Millennium Park, Navy Pier, the Magnificent Mile, the Art Institute of Chicago, Museum Campus, the Willis Tower, Grant Park, the Museum of Science and Industry, Lincoln Park Zoo. Chicago's culture includes the visual arts, film, comedy and music jazz, soul, hip-hop and electronic dance music including house music. Of the area's many colleges and universities, the University of Chicago, Northwestern University, the University of Illinois at Chicago are classified as "highest research" doctoral universities. Chicago has professional sports teams in each of the major professional leagues, including two Major League Baseball teams; the name "Chicago" is derived from a French rendering of the indigenous Miami-Illinois word shikaakwa for a wild relative of the onion, known to botanists as Allium tricoccum and known more as ramps.
The first known reference to the site of the current city of Chicago as "Checagou" was by Robert de LaSalle around 1679 in a memoir. Henri Joutel, in his journal of 1688, noted that the eponymous wild "garlic" grew abundantly in the area. According to his diary of late September 1687:...when we arrived at the said place called "Chicagou" which, according to what we were able to learn of it, has taken this name because of the quantity of garlic which grows in the forests in this region. The city has had several nicknames throughout its history such as the Windy City, Chi-Town, Second City, the City of the Big Shoulders, which refers to the city's numerous skyscrapers and high-rises. In the mid-18th century, the area was inhabited by a Native American tribe known as the Potawatomi, who had taken the place of the Miami and Sauk and Fox peoples; the first known non-indigenous permanent settler in Chicago was Jean Baptiste Point du Sable. Du Sable arrived in the 1780s, he is known as the "Founder of Chicago".
In 1795, following the Northwest Indian War, an area, to be part of Chicago was turned over to the United States for a military post by native tribes in accordance with the Treaty of Greenville. In 1803, the United States Army built Fort Dearborn, destroyed in 1812 in the Battle of Fort Dearborn and rebuilt; the Ottawa and Potawatomi tribes had ceded additional land to the United States in the 1816 Treaty of St. Louis; the Potawatomi were forcibly removed from their land after the Treaty of Chicago in 1833. On August 12, 1833, the Town of Chicago was organized with a population of about 200. Within seven years it grew to more than 4,000 people. On June 15, 1835, the first public land sales began with Edmund Dick Taylor as U. S. Receiver of Public Monies; the City of Chicago was incorporated on Saturday, March 4, 1837, for several decades was the world's fastest-growing city. As the site of the Chicago Portage, the city became an important transportation hub between the eastern and western United States.
Chicago's first railway and Chicago Union Railroad, the Illi
Doctor of Medicine
A Doctor of Medicine is a medical degree, the meaning of which varies between different jurisdictions. In the United States and other countries, the MD denotes a professional graduate degree awarded upon graduation from medical school. In the United Kingdom and other countries, the MD is a research doctorate, higher doctorate, honorary doctorate or applied clinical degree restricted to those who hold a professional degree in medicine. In 1703, the University of Glasgow's first medical graduate, Samuel Benion, was issued with the academic degree of Doctor of Medicine. University medical education in England culminated with the MB qualification, in Scotland the MD, until in the mid-19th century the public bodies who regulated medical practice at the time required practitioners in Scotland as well as England to hold the dual Bachelor of Medicine and Bachelor of Surgery degrees. North American medical schools switched to the tradition of the ancient universities of Scotland and began granting the MoD title rather than the MB beginning in the late 18th century.
The Columbia University College of Physicians and Surgeons in New York was the first American university to grant the MD degree instead of the MB. Early medical schools in North America that granted the Doctor of Medicine degrees were Columbia, Harvard, McGill; these first few North American medical schools that were established were founded by physicians and surgeons, trained in England and Scotland. A feminine form, "Doctress of Medicine" or Medicinae Doctrix, was used by the New England Female Medical College in Boston in the 1860s. In most countries having a Doctor of Medicine degree does not mean that the individual will be allowed to practice medicine. A doctor must go through a residency for at least four years and take some form of licensing examination in their jurisdiction. In Afghanistan, medical education begins after high school. No pre-medicine courses or bachelor's degree is required. Eligibility is determined through the rank applicants obtain in the public university entrance exam held every year throughout the country.
Entry to medical school is competitive, only students with the highest ranks are accepted into medical programs. The primary medical degree is completed in 7 years. According to the new medical curriculum, during the 12th semester, medical students must complete research on a medical topic and provide a thesis as part of their training. Medical graduates are awarded a certificate in general medicine, regarded "MD" and validated by the "Ministry of Higher Education of Afghanistan". All physicians are to obtain licensing and a medical council registration number from the "Ministry of Public Health" before they begin to practice, they may subsequently specialize in a specific medical field at medical schools offering the necessary qualifications. After graduation, students may complete residency; the MD specification: Before the civil wars in Afghanistan, medical education used to be taught by foreign professors or Afghan professors who studied medical education abroad. The Kabul medical institute certified the students as "Master of Medicine".
After the civil wars, medical education has changed, the MD certification has been reduced to "Medicine Bachelor". In Argentina, the First Degree of Physician or Physician Diplomate is equivalent to the North American MD Degree with six years of intensive studies followed by three or four years of residency as a major specialty in a particular empiric field, consisting of internships, social services and sporadic research. Only by holding a Medical Title can the postgraduate student apply for the Doctor degree through a Doctorate in Medicine program approved by the National Commission for University Evaluation and Accreditation. Australian medical schools have followed the British tradition by conferring the degrees of Bachelor of Medicine and Bachelor of Surgery to its graduates whilst reserving the title of Doctor of Medicine for their research training degree, analogous to the PhD, or for their honorary doctorates. Although the majority of Australian MBBS degrees have been graduate programs since the 1990s, under the previous Australian Qualifications Framework they remained categorized as Level 7 Bachelor's degrees together with other undergraduate programs.
The latest version of the AQF includes the new category of Level 9 Master's degrees which permits the use of the term'Doctor' in the styling of the degree title of relevant professional programs. As a result, various Australian medical schools have replaced their MBBS degrees with the MD to resolve the previous anomalous nomenclature. With the introduction of the Master's level MD, universities have renamed their previous medical research doctorates; the University of Melbourne was the first to introduce the MD in 2011 as a basic medical degree, has renamed its research degree to Doctor of Medical Science. In French-speaking Belgium, the medical degree awarded after six years of study is "Docteur en Médecine". Physicians would have to register with the Ordre des Medicins to practice medicine in the country. At the end of the six-year medical programs from Bulgarian medical schools, medical students are awarded the academic degree Master in Medicine and the professional title Physician - Doctor of Medicine.
After 6 years of general medical education, all students will graduate with
American Board of Professional Psychology
The American Board of Professional Psychology is the primary organization for specialty board certification in psychology. "The mission of the American Board of Professional Psychology is to increase consumer protection through the examination and certification of psychologists who demonstrate competence in approved specialty areas in professional psychology." The American Board of Professional Psychology was founded and incorporated in 1947, as the American Board of Examiners in Professional Psychology. When established, ABEPP replaced a committee, formed by the American Psychological Association to explore the development of a credentialing body for individual psychologists. According to Bent, Goldberg & Packard, APA had come to realize that a membership organization, such as itself, could not advocate for its members at the same time that it performed certification functions designed to protect the public. Determining that a distinction should be made between basic and advanced levels of competence, ABEPP focused its attention to the latter and identified three fields of certification – Clinical Psychology.
In order to recognize those psychologists working in applied and practice areas, persons deemed to have sufficient experience and training were allowed to be "grandfathered" without examination. Those requiring examination were administered both oral components. In 1968, the current name – American Board of Professional Psychology – was adopted, a fourth specialty – School Psychology – was introduced. In 1972 multimember regional boards were implemented – Northeast, Mideast, Intermountain West and Far West. In 1974, the ABPP Board of Trustees authorized the establishment of the National Register of Health Service Psychologists. Throughout the 1980s and early 90's, new specialty boards were recognized – Clinical Neuropsychology, Forensic Psychology, Family Psychology and Health Psychology; as new specialties were introduced, each seated a trustee on the BOT. As the 1990s progressed, additional specialties were identified – Behavioral Psychology, Psychoanalysis in Psychology, Rehabilitation Psychology.
Specialty Academies were introduced as definitive membership organizations for specialists certified by ABPP. During the early 2000s, ABPP implemented several initiatives to further its mission; the Early Entry Option was created for graduate students and residents to start the board certification process early in their careers. In 2008, ABPP began to convene an annual conference with workshops; as a means of raising funds to support education on board certification, the American Board of Professional Psychology Foundation was formed in 2010. In 2015 ABPP seated its first Early Career Psychology trustee. Maintenance of Certification was implemented in 2015, requiring that psychologists board-certified on or after January 1, 2015 undergo a formal review, ensuring their commitment to lifelong learning. In 2018, ABPP recognizes the following psychology specialties: Behavioral & Cognitive Clinical Child & Adolescent Clinical Health Clinical Neuropsychology Clinical Counseling Couple & Family Forensic Geropsychology Group Organizational & Business Consulting Police and Public Safety Psychoanalysis Rehabilitation School One subspecialty is recognized – Pediatric Neuropsychology.
The BOT consists of: a representative from each of the specialty boards members of the Executive Committee the Executive Officer a Public Member an Early Career Psychologist trustee and a trustee from the Council of Presidents of Psychology Specialty Academies The Editor of the ABPP newsletter, The Specialist, serves as an ex-officio member of the BOT. Official website
Reality television is a genre of television programming that documents purportedly unscripted real-life situations starring unknown individuals rather than professional actors. Reality television came to prominence in the late 1990s and early 2000s with the global successes of the series Survivor and Big Brother, all of which became global franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen. Competition-based reality shows feature gradual elimination of participants, either by a panel of judges or by the viewership of the show. Documentaries, television news, sports television, talk shows, traditional game shows are not classified as reality television; some genres of television programming that predate the reality television boom are retroactively labeled reality television, including hidden camera shows, talent-search shows, documentary series about ordinary people, high-concept game shows, home improvement shows, court shows featuring real-life cases.
Reality television has faced significant criticism since its rise in popularity. Critics argue reality television shows do not reflect reality, in ways both implicit, deceptive; some have been accused of underdog to win. Other criticisms of reality television shows include that they are intended to humiliate or exploit participants. Television formats portraying ordinary people in unscripted situations are as old as the television medium itself. Producer-host Allen Funt's Candid Camera, in which unsuspecting people were confronted with funny, unusual situations and filmed with hidden cameras, first aired in 1948, is seen as a prototype of reality television programming. Precedents for television that portrayed people in unscripted situations began in the late 1940s. Queen for a Day was an early example of reality-based television; the 1946 television game show Carry sometimes featured contestants performing stunts. Debuting in 1948, Allen Funt's hidden camera show Candid Camera broadcast unsuspecting ordinary people reacting to pranks.
In 1948, talent search shows Ted Mack's Original Amateur Hour and Arthur Godfrey's Talent Scouts featured amateur competitors and audience voting. In the 1950s, game shows Beat the Clock and Truth or Consequences involved contestants in wacky competitions and practical jokes. Confession was a crime/police show which aired from June 1958 to January 1959, with interviewer Jack Wyatt questioning criminals from assorted backgrounds; the radio series Nightwatch tape-recorded the daily activities of Culver City, California police officers. The series You Asked for It incorporated audience involvement by basing episodes around requests sent in by postcard from viewers. "You're Another", a science fiction short story by American writer Damon Knight, first appeared in the June 1955 issue of The Magazine of Fantasy and Science Fiction and contains the earliest fictional depiction of what is now called reality television. First broadcast in the United Kingdom in 1964, the Granada Television documentary Seven Up!, broadcast interviews with a dozen ordinary 7-year-olds from a broad cross-section of society and inquired about their reactions to everyday life.
Every seven years, a film documented the life of the same individuals during the intervening period, titled the Up Series, episodes include "7 Plus Seven", "21 Up", etc.. The program was structured as a series of interviews with no element of plot. However, it did have the then-new effect of turning ordinary people into celebrities; the first reality show in the modern sense may have been the series The American Sportsman, which ran from 1965 to 1986 on ABC in the United States. A typical episode featured one or more celebrities, sometimes their family members, being accompanied by a camera crew on an outdoor adventure, such as hunting, hiking, scuba diving, rock climbing, wildlife photography, horseback riding, race car driving, the like, with most of the resulting action and dialogue being unscripted, except for the narration. In the 1966 Direct Cinema film Chelsea Girls, Andy Warhol filmed various acquaintances with no direction given; the 12-part 1973 PBS series An American Family showed a nuclear family going through a divorce.
In 1974 a counterpart program, The Family, was made in the UK, following the working class Wilkins family of Reading. Other forerunners of modern reality television were the 1970s productions of Chuck Barris: The Dating Game, The Newlywed Game, The Gong Show, all of which featured participants who were eager to sacrifice some of their privacy and dignity in a televised competition; the 1976-1980 BBC series The Big Time showed, in each of its 15 episodes, a different amateur in some field trying to succeed professionally in that field, with help from notable experts. The series is credited with starting the career of Sheena Easton, selected to appear in the episode showing an aspiring pop singer trying to enter the music business. In 1978, Living in the Past recreated life in an
TLC (TV network)
TLC is an American pay television channel, owned by Discovery, Inc. Focused on educational and learning content, by the late 1990s, the network began to focus towards reality series involving lifestyles, family life, personal stories; as of February 2015, TLC was available to watch in 95 million American households in the United States. The channel was founded in 1972 by the Department of Health and Welfare and NASA as the Appalachian Community Service Network, was an informative and instructional network focused on providing real education through the medium of television. ACSN was privatized in 1980, its name was changed to The Learning Channel in November of that year; the channel featured documentary content pertaining to nature, history, current events, technology, home improvement, other information-based topics. These are agreed to have been more focused, more technical, of a more academic nature than the content, being broadcast at the time on its rival, The Discovery Channel; the channel was geared toward an inquisitive and narrow audience during this time, had modest ratings except for the boating safety series Captain's Log and hosted by Mark Graves, a.k.a.
Captain Mark Gray. Captain's Log aired weekly in primetime on TLC from 1987 to 1990, it achieved between a 4.5 to 6 share in the ratings and was the highest compensated series in the history of TLC with over 30 times the compensation of any other TLC series. By the early 1990s, The Learning Channel was a sister channel to the Financial News Network, which owned 51 percent of the channel with Infotechnology Inc. After FNN went into bankruptcy in 1991, the Discovery Channel's owners went into discussions to purchase The Learning Channel. An agreement was made with Infotech to buy their shares for $12.75 million. The non-profit Appalachian Community Service Network owned 35 percent of the network, was bought out; the Learning Channel continued to focus on instructional and educational programming through much of the 1990s, but began to air shows less focused on education and themed more toward popular consumption and mass marketing. TLC still aired educational programs such as Paleoworld, though more and more of its programming began to be devoted to niche audiences for shows regarding subjects like home improvement and crafts, crime programs such as The New Detectives, medical programming, other shows that appealed to daytime audiences housewives.
This was to be indicative of a major change in programming content and target audience over the next few years. Due to poor ratings from a narrow target audience, TLC began to explore new avenues starting in the late 1990s, deemphasizing educational material in favor of entertainment. "Ready Set Learn", the network's children's program block, was reduced through the years as the network deliberately redirected viewers towards the full-day lineup of children's programming on Discovery Kids. The block was dropped in late 2008, Cable in the Classroom programming, meant for recording by teachers, had disappeared by the early 2000s. In 1998, the channel began to distance itself from its original name "The Learning Channel", instead began to advertise itself only as "TLC". During this period, there was a huge shift in content, with most new programming being geared towards reality-drama and interior design shows; the huge success of shows like Trading Spaces, Junkyard Wars, A Wedding Story, A Baby Story exemplified this new shift in programming towards more mass-appeal shows.
This came at a time when Discovery itself was overhauling much of its own programming, introducing shows like American Chopper. Much of the old, more educationally focused programming can still be found dispersed amongst other channels owned by Discovery Communications. Most of TLC's programming today is geared towards reality-based drama or interests such as home design, emergency room or medical dramas, extreme weather, law enforcement and human interest programs. On March 27, 2006, the network launched a new look and promotional campaign, dropping the "Life Unscripted" tag and introducing a new theme, "Live and learn", trying to turn around the network's reliance on decorating shows and reality programming; as part of the new campaign, the channel's original name, "The Learning Channel", returned to occasional usage in promotions. The new theme played on life lessons, which featured in the network's advertising and promotional clips; this campaign used humor to appeal to a target audience in their 30s.
In early March 2008, TLC launched a refreshed look and promotional campaign, alongside a new slogan: "Life surprises". This new slogan came as TLC began to shift more to personal stories, away from the once-dominating home improvement shows. Programs focused on family life became the core of the channel. Jon & Kate Plus 8, which by 2008 was the highest-rated program on TLC, Little People, Big World were joined by 17 Kids and Counting, Table for 12 in 20