ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV network. Until 1974, this was primarily the historic county of Yorkshire and parts of neighbouring counties served by the Emley Moor transmitter. Following a reorganisation in 1974 the transmission area was extended to include Lincolnshire, northwestern Norfolk and parts of Derbyshire and Nottinghamshire, served by the Belmont transmitter.

ITV, legally known as Channel 3, is a British free-to-air public broadcast television network. It is branded as ITV1 in most of the UK except for central and northern Scotland, where it is branded as STV. It was launched in 1955 as Independent Television to provide competition and reduce the current monopoly to the then BBC Television. ITV is the oldest commercial network in the UK. Since the passing of the Broadcasting Act 1990, it has been legally known as Channel 3 to distinguish it from the other analogue channels at the time: BBC1, BBC2 and Channel 4.