If Magazine

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If Magazine
Editor Emily Blachford
Categories Trade magazine
Frequency Bi-monthly
Publisher Mark Kuban
Year founded 1997
Company The Intermedia Group
Country Australia
Based in Sydney
Language English
Website http://www.if.com.au

If Magazine (now known as "Inside Film") is an Australian print and online publication for screen-content professionals in Australia and New Zealand, developed and created by Stephen Jenner and David Barda, and first published in 1997. It contains original articles on film, television and digital media distribution, exhibition, marketing and finance, and reports on domestic screen production, it is now published by The Intermedia Group, a publisher of numerous trade and consumer publications in Australia. The core team at the magazine is headed up by publisher Mark Kuban, with Emily Blachford as the main editor and Ashwin Ravi managing the business development of the publication.

Each issue of the bimonthly magazine contains the section "IF FX", covering industry developments in makeup, CGI, animatronics, animation, costuming, set design, stunt effects, and concept art.

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