If Magazine

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If Magazine
EditorJackie Keast
CategoriesAustralian film and television trade magazine
PublisherMark Kuban
Year founded1997
CompanyThe Intermedia Group
Based inSydney

IF Magazine (formally known as "Inside Film") is an Australian print and online trade publication for screen-content professionals in Australia and New Zealand. First published in 1997. It contains original articles focusing on the film and television industry covering distribution, exhibition, marketing and finance, and regularly reports on domestic screen production. Companion to the group is the IF Production Book which is an established production directory containing almost 15,000 production contacts. The core team at IF is headed up by group publisher Mark Kuban, with Jackie Keast as editor and Don Groves as senior journalist.