In Kind Direct

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In Kind Direct
Industry Charity/Third Sector
Founded 1996
Headquarters City of London
Key people
HRH Prince Charles, Founder and Patron
Robin Boles, CEO
Website Website
Facebook Page
Twitter Page

In Kind Direct is a charity in the United Kingdom founded in 1996 by HRH Prince Charles. The charity distributes surplus goods from manufacturers and retailers to UK charities working both domestically and abroad.[1] In Kind Direct is one of The Prince's Charities, which is the largest multi-cause charitable enterprise in the United Kingdom.[2]

Since foundation in 1996, the charity has distributed almost £170 million in value of goods from over 1,000 companies. 8,300 voluntary and community organisations have received products via In Kind Direct, helping millions of people in need.[1]


In Kind Direct provides a single contact point for companies with goods to donate, the charity has the infrastructure to accept large quantities of goods and then store, sort and deliver them to charities.[3] In Kind Direct accepts all kinds of stock including: end of lines, slight seconds, samples, items with damaged packaging and returns; in Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to non-profit organisations.

The charity has a dual agenda: it seeks to divert usable goods from being wasted or land filled for environmental benefit, but in doing so it releases additional resource to the charity sector.[4]

Brand protection issues[edit]

In Kind Direct addresses brand protection concerns by thoroughly vetting all organisations within its network and monitoring distribution carefully to ensure products are used for good. Charities are not allowed to sell, trade, barter or fundraise with the goods received through In Kind Direct.[5]

In addition, the charity conducts spot checks and is vigilant in investigating any possible breaches of these rules.

Examples of donors[edit]

Donors to In Kind Direct include:[6]

Examples of charity partners[edit]

In Kind Direct's 8,000 charity partners include:[7]

International network[edit]

In 2013 In Kind Direct was the founding member of a new charity, In Kind Direct International (IKDI). IKDI was established to set up a network of charities from a growing number of countries, all distributing surplus new goods from donors to charities, not for profit organisations, associations and social enterprises. Members of the IKDI Network work together to share information about donations and to share knowledge and expertise to enable goods to be distributed to charities and their beneficiaries in the most effective way, this network consists of three members : In Kind Direct in the United Kingdom, Innatura in Germany and Dons Solidaires in France.