In Kind Direct

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
In Kind Direct
Industry Charity/Third Sector
Founded 1996
Headquarters City of London
Key people
The Prince of Wales, Founder and Patron
Robin Boles, CEO
Website Website
Facebook Page
Twitter Page

In Kind Direct is a charity in the United Kingdom founded in 1996 by The Prince of Wales. The charity distributes new donated usable consumer goods from manufacturers and retailers to UK charities working both domestically and abroad.[1] The Prince of Wales is In Kind Direct's Royal founding patron.

Since 1996, the charity has distributed £180 million in value of goods from more than 1,000 companies. 8,800 charities and not-for-profit organisations have received products via In Kind Direct, helping millions of people in need every year.[1]


In Kind Direct provides a single contact point for companies with new goods to donate. The charity has the logistics infrastructure to handle and store large quantities of goods and distribute them to charities;[2] in Kind Direct accepts all kinds of stock including: pristine products, end of lines, slight seconds, samples, items with damaged packaging and returns. In Kind Direct uses an online catalogue which resembles a commercial retail website, but is only accessible to not-for-profit organisations.

In Kind Direct works for the public benefit by ensuring that the expenditure of other charities on essential goods is reduced, thus stretching their scarce resources and enabling them to help millions of people in need at home and abroad, while reducing environmental damage by diverting surplus product from landfill.

By opening up access to high quality products for charities with limited budgets, In Kind Direct enables charities to improve the service they offer, do more for their beneficiaries and help people they may not otherwise reach. 91% of the 946 charities responding to In Kind Direct’s 2017 Impact Survey said that In Kind Direct had allowed them to access goods they would not otherwise be able to afford. 70% of respondents said that In Kind Direct helped their charity to “keep going”. 46% said ordering from In Kind Direct helped them to engage with people they would not normally be able to engage.[3]

Brand protection issues[edit]

In Kind Direct addresses brand protection concerns by thoroughly vetting all organisations within its network and monitoring distribution carefully to ensure products are used for charitable purposes and to prevent stockpiling. Charities must contractually agree not to sell, trade or barter with the goods received from In Kind Direct.[4]

The charity tracks all donations, has robust processes for investigating any possible breaches of these rules and reports back to funders and donors as to where the products have gone with case studies showing the impact made.

Examples of donors[edit]

Donors to In Kind Direct include:[5]

Examples of charity partners[edit]

In Kind Direct's 8,000 charity partners include:[6]

International network[edit]

In 2013 In Kind Direct was the founding member of a new charity, In Kind Direct International (IKDI). IKDI was established to set up a network of charities from a growing number of countries, all distributing donated surplus new goods from donors to charities, not for profit organisations, associations and social enterprises. Members of the IKDI Network work together to share information about donations and to share knowledge and expertise to enable goods to be distributed to charities and their beneficiaries in the most effective way, this network consists of three members : In Kind Direct in the United Kingdom, Innatura in Germany and Dons Solidaires in France. IKDI is currently seeking to expand into Northern Europe and Asia.[7]